El-Shams Real Estate New Campaign

1. El-Shams
New Campaign
Social Media Plan for the New
Campaign (Dec. 2014)
Eng./ Mustafa Othman
Social Media Specialist @ El-Shams

2. Outline
• Goals & Objectives
• Target Audience
• Engagement Ideas
– Discover New Cairo
– Eshtery Meny (Property Advices)
– E7na Beto3 El-Commercial
– Borset El-Tagamou3 (Unit Prices)
– Why El-Shams
– Why New Cairo
– Properties (Units)
• Strategy
– Communication
• Editorial Calendar

3. Goals & Objectives
• Increase brand awareness
• Indicating that we are dealing with
commercial as well as residential.
• Emphasize that we are New Cairo
Experts
• Increasing sales

4. Target Audience
• Demographic Profile:
– Males & Females
– 25 to 65+ Years
• Residential Area:
– Cairo (Ma’adi, Madient Nasr, Misr ElGedida)
• Physiographic Profile:
– Upper & Middle Class
– Married / Engaged
– Business Men / Business Women
– Well-Educated
• Interests:
– Buying, Selling, & renting all types of real estates

5. Engagement Ideas
Discover New Cairo City
• We will have 2-3 weekly posts talking about the New Cairo city
compounds and settlements.
• Each post will have general information about the services,
available units, & prices of these units.

6. Engagement Ideas
Eshtery Meny (Advices)
• Simply! It’s an engagement post based on
providing advices about how to buy, sell, rent
at New Cairo city.

7. Engagement Ideas
Borset El-Tagamou3
• This engagement idea will provide our fans
with 2 weekly posts about the latest unit
prices at New Cairo city.

8. Engagement Ideas
E7na Betou3 El-Commercial
• In this engagement idea we are
Indicating that we are dealing with
commercial as well as residential.

9. Engagement Ideas
Why New Cairo
• Why live and invest in New Cairo

10. Engagement Ideas
Why El-Shams
• Why Choose El-Shams?

11. Engagement Ideas
Properties (Units)
• A daily posts about the available units for Sale / Rent
in New Cairo city

12. Editorial Calendars
(All Weeks)
Day Morning Post Afternoon MidDay Post Evening Post
Sat Quote WhyNewCairo
(Repost)
Eshtry Meny Units (Property)
Sun Discover New
Cairo
Borset
El-Tagamou3
E7na Betou3 El-
Commercial
Units
(Commercial)
Mon Game WhyElShams
(Repost)
Eshtry Meny Units (Property)
Tue Discover New
Cairo
WhyNewCairo
(Repost)
E7na Betou3 El-
Commercial
Units
(Commercial)
Wed Morning Borset
El-Tagamou3
Eshtry Meny Units (Property)
Thu Discover New
Cairo
WhyElShams
(Repost)
E7na Betou3 El-
Commercial
Units
(Commercial)

13. Strategy
• Duration:
– 1 Month (Dec. 2014)
• Budget Estimation:
– $1250 - $1500 ($1000 for Likes, $250 for
Boosting Posts)
• Communication Methods:
– Lingo:
• Arabic / English (Posts / Replies)
• Friendly
• Communication Channels
– Social Media Channels
• Facebook