This document outlines Reny's social media strategy for summer 2014. It introduces Reny as an interior design and architecture firm based in Egypt. The strategy's goals are to increase brand awareness, engage audiences through creative content, and strengthen loyalty. The primary target audience is upper and middle class adults living in certain Cairo neighborhoods interested in decor and design. The strategy details content types, engagement ideas like design lessons and internships, and crisis management procedures to address issues like hacked accounts.

1. Reny
Social Media Strategy
Full Strategy of the Summer Season
Aug, Sep & Oct 2014
Eng./ Mustafa Othman
Social Media Specialist @ Reny

2. Outline
• Brand Identification
• Goals & Objectives
• Target Audience
• Competition
• Communication
• Strategy
• Engagement Ideas
• Crisis Management

3. Brand Identification
• Reny is a French firm with a main
operation office in Egypt.
• Reny is specialized in Interior
Design, Architecture, & Planning.
• They are considered as the only
one of its kind in the New Cairo
city.

4. Goals & Objectives
• Increase brand awareness
• Launch new Social Media campaign
through Facebook
• Engage people through creative
content
• Strengthen loyalty between the
brand and the consumer
• Increasing sales

5. Target Audience
(Primary Target)
• Demographic Profile:
– Males & Females
– 25 to 65 Years
• Residential Area:
– New Cairo, Egypt
• 5th Settlement (Gharb Al-Golf, Kattameya Heights
& Kattameya Dunes) , Rehab City & 1st Settlement.
• Physiographic Profile:
– Upper & Middle Class
– Married / Engaged
– Busy / Business Men
– Well-Educated
• Interests:
– Décor, Home Planning, Art & Better Life

6. Target Audience
(Secondary Target)
• Demographic Profile:
– University Students (Males / Females)
– 20 to 25 Years
• Residential Area:
– Cairo, Egypt
• Physiographic Profile:
– Architecture Engineering & Interior Design
Students.
– Public / Private Universities
– Upper & Middle Class
– Well-Educated
• Interests:
– Part-time Jobs, Internships, & Training.

7. Competitions
• It seems that there is a little
online presence for a major sector
of the well-known companies and
brands.
• This is a great opportunity for us
as we have a good online presence.

8. Competitions
(Online Presence Analysis)
• Mona Hussien / Mahally
– Facebook:
• 10K & 9K fans
• Photos tab
• Instagram & Twitter tab
• English posts
• Branded posts
• Alchemy Designs
– Facebook:
• 5K fans
• YouTube & Pinterest tab
• English & Branded posts
• Rajany Designs
– Facebook:
• 2K fans
• English & Branded posts

9. Communications
• Communication Methods:
– Lingo:
• Arabic “slang” & English (Posts / Replies)
• Friendly
• Communication Channels
– Social Media Channels
• Facebook, Twitter, YouTube, Google+,
Behance, Instagram, Pinterest, Vimeo, &
LinkedIn
– Email Marketing
– Blog
– SMS Campaigns

10. Strategy
(Content Strategy)
• We will concentrate on presenting
the following topics in our
strategy:
– Information about our services in the
New Cairo city.
– Tips & tutorials about the fields.
– Blog posts about the new trends in
the field of interior design and
architecture.

11. Strategy
(Content Strategy)
Content Types
Engagement Activation
Inspiration Tips & Tricks
Social Channels Announcements
Quotes Sales
Event Offers
Voting Morning Post
Seasonal Videos

12. Engagement Ideas
(Interior Design Lessons)
• Presenting a daily lesson about the
fundamentals of the interior design
field on YouTube
• Each lesson will discuss a new concept
in the field and be less than 2 minutes
• We can have a quiz for each video, and
can also have a competition for all of
these videos
• We can also provide other resources
for them.

13. Engagement Ideas
(Summer Internships for Students)
• Usually, all of the university students are
looking for opportunities to enhance their
career future. We can offer a summer
internship for them.
• We will concentrate on the Interior Design
and Architecture Engineering Students
• The internships must involve training and
working closely with the team.
• The trainees will take salaries at the end of
the training duration.

14. Engagement Ideas
(Your Dream Home)
• In this idea, we ask our fans to
share with us their creative ideas
about the dream home.
• Also, we can encourage our fans to
send their designs, and we will
repost them in our page.

15. Engagement Ideas
Live Activations / Show Room
• For a full engagement environment
we can establish a live activation
(booth) every weekend in the New
Cairo city.
• In that booth we have the sales
team spending a full day interacting
with people, introducing our products
and services
• We can also participate in any
related exhibition, and announce
about it to our fans.

16. Crisis Management
• Our social media account must has a plan for what will
happen in each of these eventualities:
– the account is hacked by an unauthorised person
– a message is posted which is factually incorrect, or turns
out to be
– something editorially inappropriate is inadvertently posted
• My general policy is not to delete problematic posts /
tweets (as this can create more of a firestorm than
leaving them live), but to apologise/clarify as quickly as
possible afterwards.
• There are exceptions to my "don't delete" policy,
especially if I have published something with legal
ramifications.