Your website is not an electronic business card, it is not an online brochure--it is a lead generation machine. At least it should be, if you've set it up right and are doing the right things with it. Here are 10 ways to make sure you're getting real results from your business website, and not just the empty promise "if you build it, they will come."

1. 10 Things Every Small
Business Website Needs

2. What Every Small Business Website Needs

3. What Every Small Business Website Needs

4. Your Website is Not Just an
Electronic Business Card
What Every Small Business Website Needs

5. Your Website is Not Just an
Online Brochure
What Every Small Business Website Needs

6. Your Website is a
Lead Generation Machine
What Every Small Business Website Needs

7. Website Marketing → Traffic
Traffic → Conversions
Conversions → Leads
Leads → Sales
What Every Small Business Website Needs

8. Conversions Are Why Your
Website Exists
What Every Small Business Website Needs

9. Conversion Examples
Walk-ins
Phone calls
Emails
Forms
Chat
Email signup
Social following
What Every Small Business Website Needs

10. Conversions
If the objective is conversions,
what does my website need?
What Every Small Business Website Needs

11. 10 Things Every Small
Business Website Needs

12. 1. The Basics
Domain name
Logo and images
A page for each product/service
Intuitive navigation
Attractive design
Clean code
Good hosting
What Every Small Business Website Needs

13. 2. Analytics
Google Analytics is free, easy to install,
nuff said.
What Every Small Business Website Needs

14. 3. Mobile Version
Responsive or app, whatever fits.
What Every Small Business Website Needs

15. 4. Blog
Yes, it’s necessary.
What Every Small Business Website Needs

16. 5. Content Management System
Your site should be updated frequently.
Sites that are easy to update get updated
more frequently.
What Every Small Business Website Needs

17. 6. Contact Info
Everywhere, and easy to find.
What Every Small Business Website Needs

18. 7. Calls to Action
Don’t make it hard for me to become your customer.
What Every Small Business Website Needs

19. 8. Social Subscription
Make it easy to follow you.
What Every Small Business Website Needs

20. 9. SEO Basics
Keyword strategy
URL structure
Title tags
H1 tags
Great content
High quality links
What Every Small Business Website Needs

21. 10. Email Subscription
What Every Small Business Website Needs

22. What Every Small Business Website Needs

23. Questions?
www.mwi.com
@getmwi
What Every Small Business Website Needs