Opening Keynote at the NewsGator Collective, the annual user conference.
We Make Social Real.
With more than 200 Customers and Partners the Collective 2013 has been a great highlight of a record year of the NewsGator team.
Unveiling the Soundscape Music for Psychedelic Experiences
NewsGator Collective 2013 - Keynote Daniel Kraft
1. Daniel Kraft
President & CEO Speaker & Job Title
enterprise @DanielKraft
social
Together
Speaker & Job Title
We Make Social Real enterprise
social
succeed
6. Speaker & Job Title
Social Value Potential
$423,000,000,000
$256 – 423 billion annually in Consumer Financial Services
according to the McKinsey Global Institute 11/2012
7. Speaker & Job Title
Social Value Potential
36% Customer
Service
21-36% through Communities for consumer co-creation in Packaged Goods
succeed
according to the McKinsey Global Institute 11/2012
8. Speaker & Job Title
Social Value Potential
Improved
Collaboration 14%
12-14% retention, recruiting and collaboration
according to the McKinsey Global Institute 11/2012
9. Speaker & Job Title
Social Value Potential
100% Improved
Margin
170 – 200 billion through social technologies in advanced manufacturing industries,
succeed
according to the McKinsey Global Institute 11/2012
10. Speaker & Job Title
Christophe Fiessinger
Enterprise Social Product Marketing
@cfiessinger
17. Empower
Your People
“As the population of anytime, anywhere
information workers grows, so does the
need to support more devices and
mobilize more business applications that
employees use to do their jobs.”
Forrester, Mobile Engagement Demands Process Transformation, 2/2013
18. “56% of organizations believe a
better understanding of business
value will improve the adoption
of social collaboration tools.”
Forrester Research, Social Business: Delivering Critical Value 2012
Leverage Your
Ecosystem
19. Solutions To Drive
Your Business
“Focus on customer engagement,
field enablement and
employee productivity.”
Forrester, Mobile Engagement Demands Process Transformation, 2/2013
Corporate Field Innovation
Communication Enablement
20. Drive Adoption to
Make Social Real
“Adoption lags behind
investment, as business
users are not convinced
of the business value of
social initiatives.”
Forrester Social Business: Delivering Critical Business Value 4/2012
21.
22. Hackathon Social Sites Live Score Your Social Experience Lounge
Workplace
Notes de l'éditeur
McKinsey on Financial Services$256 – 423 billion in annual social technology value potential#1 Customer Services (up to 26%): Reduced customer service costs#2 Marketing & Sales (up to 24%): Market research savings, improved marketing, communication/lead generationLittle hint for the CFO: Up to $58 billion in reduced recruiting costs and improved collaboration among business support workersUp to $79 billion Fraud reduction in P&C and Increases in operations worker productivityThatisalmost 140 billiion just in efficienciesthroughCollaboration
McKinsey on Consumer Packaged Goods$212 – 308 billion in annual social technology value potential#1 Customer Services (up to 36%): Communities for consumer co-creation of answers#2 Marketing & Sales (up to 29%): Sentiment analysis of consumer preferences, direct consumer communicationLittle hint for the CFO:Up to $46 billion in value potential by Internal Collaboration among business support workersUp to $25 billion in internal collaboration among operations workersThis leads to a total $71 savings in collaboration of internal workers … any questions?
McKinsey on Professional Services$256-360 billion in billion in annual social technology value potential#1 up to 14% from improved collaboration#2 up to 21% internal and external collaboration for R&D workers (large in % but “only 2-3 billion)Little hint for the CFO:Up to $140 billion in value potential by Internal Collaboration among business support workersUp to $216 billion in internal collaboration and access to expertsThis leads to a total $356 savings in collaboration of internal workers … tataa!
McKinsey on Manufacturing$170-200 billion in billion in annual social technology value potential#1 up to 40% in Marketing & Sales: lead generation in specialized communities)#2 up to 60% in Customer Services: Co-create customer services answers with enthusiastsInteresting Fact: total social benefit of 200bln equals the total margin in the industryLittle hint for the CFO:Up to $35 billion R&D related collaborationUp to $40 billion collaboration among operations workersUp to $15 billion collaboration among business support functionsThis leads to a total $90 savings in collaboration … how is that for “soft facts”