Throughout the past 10 years, New Orleans and the Gulf Coast have experienced major hurricanes, a devastating oil spill, and the impacts of a lagging national economy. But the city and communities along the coast and across the Greater New Orleans region fought back. During this plenary session of the 2015 NADO Annual Training Conference, Regional Resilience in Action: Re-building, Re-branding, and Re-energizing the Gulf Coast, Michael Hecht of Greater New Orleans, Inc. shared this presentation. Attendees learned how the region came together to re-build, re-brand, and rejuvenate itself culturally, socially, and economically while also creating systems that are better prepared to withstand and bounce back from future natural and economic disruptions.