The document discusses search engine optimization (SEO) and why businesses should care about it. SEO is the process of improving a website to increase its visibility in organic search engine results. It involves optimizing elements like titles, meta descriptions, headings, internal links, and external links from other websites. Regularly updating content and focusing on relevant keywords can help rank higher in search engines over time.

1. What is SEO?
Why should you care?
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2. Digital Marketing Nerd
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3. What is Digital Marketing?
• Search Engine Optimization
(SEO)
• Online Ads (PPC/CPM)
• Email Marketing
• Social Media
• Conversion Optimization
• Data Analysis
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4. What is SEO?
• Search Engine Optimization (SEO)
• The efforts revolving around trying to get a site/page to show
up (rank) or increase rank within a Search Engine Results
Page (SERP)
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5. SERP
Shopping
1
2
3
Images
4
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6. SEO
SEO vs PPC
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7. Search phrase in the title of the page
SEO
SERP a bit deeper
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8. Title
URL
Description
Result Elements
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9. Which do you use?
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10. Why is Google the best?
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11. History of Search
• Lycos, Dogpile, Excite
• Altavista circa 1995
• Google circa 1998/2000
The authority algorithm
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12. The Authority Algo
• Sources/References
• Who is most referenced?
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13. SEO Ranking Factors
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14. Code
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15. Code
• No Tables
• Fast
• Semantic Code
• Hierarchical
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16. Specific Code
• Meta Keywords
• Title
• Meta Description
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17. Content
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18. Keywords
• User terms vs marketing
terms
• Often Questions
• Title a page and write to it
• EX: Keyword “Adopt a Pet”
• Where can I Adopt a Pet?
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19. The King of On-Page
• <Title>
• URL
• <h1>
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20. Other important Locations
• <h2>,<h3>, <h4>, <h5>, <h6>
• <img src=”keyword” />
• <img alt=”keyword” />
• <li>keyword</li>
• <b>, <strong>, <i>, <em>
• <p>keyword</p>
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21. Links/Social
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22. Back to Authority
• Popular/Authoritative sites
are worth more
• Very difficult, any easy/paid
link strategies get found out
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23. Social is the new player
• Shares
• Likes
• Comments
• Followers
• RTs/Mentions
• Links
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24. Authority Still Matters
A mention or a follow from an influencer will do more than
a mention or a follow from me
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25. SEO Ranking Factors
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26. Remember, SEO has a place
Offline WOM Links SEO Social Email Ads
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27. Questions?
We’re
Hiring!
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