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獨立媒體學院 資訊視覺化課程

如何製作懶人包(一)
楊孝先

bit.ly/bundles/nchild/7

nchild•CC BY-SA 3.0 TW
雖然這堂課叫做如何製作懶人包

但是今天並
不會教製作
nchild•CC BY-SA 3.0 TW
有鑒於每次都超過時間

今天準備的
內容非常少
nchild•CC BY-SA 3.0 TW
(1)

背景
nchild•CC BY-SA 3.0 TW
關於我

nchild•CC BY-SA 3.0 TW
關於你們

nchild•CC BY-SA 3.0 TW
你們 我
勝

有資深工程師 略懂 HTML、CSS

勝 有藝術設計背景 小時候才會畫畫
勝 媒體工作者一堆 十多年前讀概論
平 有資訊圖表經驗 一點懶人包經驗
nchild•CC BY-SA 3.0 TW
第一次做懶人包就上手

第一次
做懶人包
就覺悟
nchild•CC BY-SA 3.0 TW
稍微有一點不同的是

上百件奧
客訴經驗
nchild•CC BY-SA 3.0 TW
一個人開始,變眾人之事?
900000

接觸對象

675000

450000

225000

我
⾃自
⼰己

部
落
格

粉
絲
⾴頁

?

0
1993

2005

2007

2009

nchild•CC BY-SA 3.0 TW

2011

2013 (Q2)
結果證明

改變是
可能的
nchild•CC BY-SA 3.0 TW
nchild•CC BY-SA 3.0 TW
nchild•CC BY-SA 3.0 TW
(2)

WHY
nchild•CC BY-SA 3.0 TW
Why
How
What
nchild•CC BY-SA 3.0 TW
nchild•CC BY-SA 3.0 TW
“The goal is to do business
with people who believe
what you believe.”
–Simon Sinek

nchild•CC BY-SA 3.0 TW
懶人包只是一個手段

重點是傳達
目的、信念
nchild•CC BY-SA 3.0 TW
以我來說

消費者可以
被更公平的
對待
nchild•CC BY-SA 3.0 TW
!
Error 451

nchild•CC BY-SA 3.0 TW
(3)

HOW
nchild•CC BY-SA 3.0 TW
懶人包的概念性定義

李怡志

⋯將針對單⼀一事件的⽂文字、圖⽚片、
連結等等放在同⼀一個⾴頁⾯面上,或者
將 Link 整理在⼀一起(網摘)⋯

為了在短時間裡⾯面快速的深⼊入事件
的瞭解始末或跳過繁瑣指南對⼀一個
產品快速的上⼿手,⽽而經過整理或改
寫的精華濃縮包。

XDite

針對特定主題,進⾏行資訊彙整、篩
選、編排、再現,所完成的產物。
阿孝老師

nchild•CC BY-SA 3.0 TW
從『操作』中找尋定義
Google 搜尋趨勢
2006年6月以後的台灣特產,指:
環繞一主題(人物)的圖片蒐集與打包
環繞一軟體的相關檔案蒐集與打包
蒐集一事件的相關素材、經重組與排列
(策編)後所得到的編輯物(著作),
就算是懶人也可以快速知道『是怎樣』。
nchild•CC BY-SA 3.0 TW
vs 資訊圖表
可以有互動

重
點
在
設
計

不能「無題」

資訊、資料,或知
識的圖形化視覺呈
資訊圖表
現,用以快速、清晰
地表現複雜的訊息

一定有圖表

通常為線性△

懶人包

化繁為簡

可為純圖、純文字△

界限已不那麼明顯
nchild•CC BY-SA 3.0 TW

重
點
在
梗

△本版更新
懶人包或資訊圖表?

nchild•CC BY-SA 3.0 TW
先有雞

資料正確性>簡化

➡︎
才有蛋

梗>視覺設計
nchild•CC BY-SA 3.0 TW
資料正確性

資料來源+
資料解讀
nchild•CC BY-SA 3.0 TW
記取教訓

nchild•CC BY-SA 3.0 TW
關於新聞可信度

裝新聞
小幫手
nchild•CC BY-SA 3.0 TW
關於開放的資料

開放資料是什麼?

nchild•CC BY-SA 3.0 TW
簡化的影響

Source: Mike Collins, Taterbrains.com / Sun-Sentinel graphic

nchild•CC BY-SA 3.0 TW
簡化通常不會錯,只要別走火入魔
@torresfelipe
nchild•CC BY-SA 3.0 TW
要做個好懶人包

先說個
好故事
nchild•CC BY-SA 3.0 TW
再確認對誰說

!
完
全
不
懂

略
懂

普
通

nchild•CC BY-SA 3.0 TW

還
算
懂

領
域
專
家
怎麼做?

懂裝
不懂
nchild•CC BY-SA 3.0 TW
魚與熊掌

快
好

便宜

nchild•CC BY-SA 3.0 TW
組織團隊
資料提供

領域專家
研究者

製作
調整

⟳

說故事
企劃

視覺設計

(反覆)

成效追蹤

分
析師
nchild•CC BY-SA 3.0 TW
產製流程(以圖片為例)
⽂文案

PL

腳本簡報

PL

草圖

PL

D

⾊色稿

D

完稿

D

匯出上傳

PL

nchild•CC BY-SA 3.0 TW
nchild•CC BY-SA 3.0 TW
協作與自用數位工具
• Hackpad-任何事動⼿手做的好起點
• Dropbox-檔案分享、控管
• Google 雲端硬碟-上兩者複雜⼀一些的次要選擇

• Bitly-公開、私密連結彙整、追蹤
• Trello-⼯工作事項分配、追蹤
• Basecamp-專案管理、討論
• Google 網上論壇-有可能關閉的討論群組次要選擇

• Github-進階⽂文件版本控管
• Google 分析-多少⼈人來過、怎麼來、來多久
• Facebook 洞察報告-粉絲⾴頁、應⽤用(物件)數據
nchild•CC BY-SA 3.0 TW
(4)

WHAT
nchild•CC BY-SA 3.0 TW
我不知道我做的是懶人包

直到別人
都這麼叫
nchild•CC BY-SA 3.0 TW
“Most of memories are
created by visual, acoustic
and semantic encoding.”
How Memory Works - Online
Colleges
43
nchild•CC BY-SA 3.0 TW
文字懶人包

本課程不教
 
可參考
nchild•CC BY-SA 3.0 TW
(純)圖片懶人包

自己去找
(照)
nchild•CC BY-SA 3.0 TW
圖文

簡報懶人包

nchild•CC BY-SA 3.0 TW
圖文

圖片懶人包

nchild•CC BY-SA 3.0 TW
nchild•CC BY-SA 3.0 TW
影片懶人包

nchild•CC BY-SA 3.0 TW
網頁

動態懶人包

nchild•CC BY-SA 3.0 TW
nchild•CC BY-SA 3.0 TW
nchild•CC BY-SA 3.0 TW
其餘待續

QA
nchild•CC BY-SA 3.0 TW

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如何製作懶人包(一) Late 2013