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csr and marketing

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Chaux Cedric
Chaux Cedric

csr presentation from master student at demontfort university in 2008

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CSR MARKETING
“ Is CSR used as just a marketing tool or as a genuine responsibility towards society? ” TOPICS COVERED •Marketingof CSR : Evolution and strategy •PR and CSR, Similarities. •Brand image
csr and marketing
csr and marketing
csr and marketing
csr and marketing
csr and marketing
csr and marketing
csr and marketing
csr and marketing
csr and marketing
csr and marketing
csr and marketing
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csr and marketing
csr and marketing
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csr and marketing

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csr and marketing

  • 2. “ Is CSR used as just a marketing tool or as a genuine responsibility towards society? ” TOPICS COVERED •Marketingof CSR : Evolution and strategy •PR and CSR, Similarities. •Brand image