How to get engaged to/in social media
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This document discusses engaging with social media through participation and engagement. It emphasizes that true engagement requires effort, honesty and being ready for real engagement with customers. Companies are encouraged to use social media to inspire and power conversations, and to make their websites more social by integrating social media elements and providing ways for users to share and discuss content. Engagement requires deciding what's important and giving social media users a platform to participate through sharing, conversations and spotlight.
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How to get engaged to/in social media
- 1. Engaging to social Media “The Commitment”
- 3. It’s not the result, but the effort that is appreciated the most. In advertising we’re trying to hard to say the ‘right’ thing. Social media is a lot easier, because you can be just honest.
- 4. The Engagement Before you take the step, you need to take some steps. 1 2 3 4
- 5. f ans staff 1 Great cus tomers lovers are great prospects listeners. c ompeti tion enemies
- 6. Be sure to sit close enough
- 7. company indust ry 2 Observe and audience educate c ol leagues yourself ... c ompeti tion legislation
- 8. As close as you can be
- 9. personal ex periment 3 Practise s mall = ok makes perfect ... you know what I’m talking about focus qualit y
- 10. SM ≠ Social Media
- 11. pol ic y st rat egy 4 Now is the media mi x time to get serious. budget & time They’re waiting for you. commit ment vision
- 12. FEED ©2009 Annual Study by Razorfish
- 13. FEED ©2009 Annual Study by Razorfish
- 14. ha fee vin Rel t i g c ax, s q ol no uit d rm e al
- 15. But, ask yourself anyway Is your company ready for engagement in real life ? Openess is key.
- 16. But, ask yourself anyway Is your company ready for engagement in real life ? Openess is key. CANCEL NEXT >
- 17. So ask yourself Who do you want to inspire ? And where to ? People inspire people.
- 18. So ask yourself Who do you want to inspire ? And where to ? People inspire people. BACK NEXT >
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- 22. In the 90’s you expected engagement from the customer. Now he’s expecting it from you
- 23. Participate Engage Share Offer a platform Offer help and respond Set an example Make sure people get Provide people with to find you (build a things to talk about ... reputation) over and over again Be a teammate, Show you care not a coach
- 24. news emotions views You are what you comment share expertise
- 25. These tools aren’t social media. They’re powering conversations.
- 27. Decide what’s important Social Software Honey presence Facebook sharing relations identity LinkedIN Twitter conversation reputation groups Flickr via: nform.ca
- 29. Periodic Table of Social Media elements http://www.rickliebling.com/
- 30. Social web is decentralised, but what about your website ? Is it open for hapiness ? Sure it is as social as can be ?
- 31. video blogs pics YOUR news website location content search status
- 41. Hat Tip #1 Why not provide a share with Facebook friends button after clients made an online purchase ? They’ll probably be excited to do so.
- 44. Hat Tip #2 Facebook Connect makes your site more relevant with a simple click. Moreover it will stimulate conversations. Online and offline.
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- 48. Hat Tip #3 Social media is full of narcists. Give them the spotlight they deserve for starting conversations about your brand, product or services.
- 53. Hat Tip #4 Location, location, location. People will start sharing not only what they do, but also where they do it. Welcome them doing so.
- 56. The Engagement So, we can conclude: “To participate = to engage”.
- 57. Thank You Nick Decrock, NOCUS www.nocus.eu @ndecrock on Twitter Picture by Manicho