What defines user experiences, why designing to improve experiences is important, and how to get started. Presented at Untangle the Web October 2014, at Google Campus.

1. Introduction to
User Experience
Neil Dawson
Senior User Experience Designer at Cyber-Duck
@neildawson

2. What is user
experience?

3. The Elements of
User Experience
Jesse James Garrett

4. Surface plane
Skeleton plane
Structure plane
Scope plane
Strategy plane
jjg.net/elements/pdf/elements.pdf

5. The Disciplines of
User Experience
Dan Saffer

6. kickerstudio.com/2008/12/the-disciplines-of-user-experience

7. The User Experience
Honeycomb
Peter Morville

8. semanticstudios.com/user_experience_design

9. Why should we
care about UX?

10. Every $1 spent on UX
can save $10 to $100
upassoc.org/usability_resources/usability_in_the_real_world/roi_of_usability.html

11. Register
uie.com/articles/three_hund_million_button

12. Continue
uie.com/articles/three_hund_million_button

13. Great experiences
breed customer loyalty
slideshare.net/spushnik/the-value-of-user-experience-from-web-20-expo-berlin-2009-presentation/107

14. Second
quartile
Third
quartile
Fourth
quartile
First
quartile
Likelihood to consider
another purchase from
provider compared to
industry average
Reluctance to switch
business away from
provider compared to
industry average
6.0%
2.1%
-3.0%
-8.9%
6.8%
1.1%
-4.0%
-11.2%
North American Technographics customer experience online survey Q3 2007

15. Focus on the user and
all else will follow.”
“
google.com/about/company/philosophy

16. How can we improve
user experience?

17. Stakeholder
interviews

18. User testing

19. Card sorting

20. Personas

21. Who should be
responsible for UX?

22. Human comp interaction 30%
Info or library systems 5%
Interaction design 8%
Ergonomics 3%
Visual design 13%
Computer science 13%
Media studies 5%
Social sciences 7%
Arts 2%
Other sciences 5%
Psychology 6%
Human factors eng 2%
Business admin 1%
Engineering 1%
UXPA UK Salary Survey 2013

23. Everybody is
responsible for UX

24. Resources

25. The Elements of
User Experience
Jesse James Garrett

26. The Design of
Everyday Things
Donald A. Norman

27. Nielsen Norman
Group Alertbox
nngroup.com/articles/subscribe

28. UX Companion
uxcompanion.com

29. UX Stack Exchange
ux.stackexchange.com

30. Introduction to
User Experience
Neil Dawson
Senior User Experience Designer at Cyber-Duck
@neildawson