Outline of Kizuna Project, by Tokyo based NPO, Ganbatte 365.

1. Kizuna Project - Connecting Japan With The World
Be part of a global event
to mark the first
anniversary of the 3.11
disaster in Japan.
‘Kizuna’ means the
bonds or connections
between people.
Feb. 11: Start collecting messages of support and encouragement from around the world.
Feb. 18: Show Ganbatte 365 video content with call for more messages.
(In Japan - Display the messages along with Ganbatte 365 video content)
Mar. 11: Special thank you video from Japan (shows messages on DOOH in Japan).
Mar. 16: End of Kizuna Project.
Your words of support on hundreds of outdoor digital screens in Japan.
Ganbatte 365 Kizuna Project Goals:
1) Let people around the world know how the renewal and recovery of Japan is progressing.
2) Raise awareness that while much has been accomplished in the first year, the hard work is still ongoing.
3) Let the people of Japan know that the world still remembers 3.11 and sends feelings of support and
encouragement for the ongoing challenge.
4) Give the people of the hard hit Tohoku region an opportunity to express their appreciation for the
World’s support and aid through cataclysmic times.
About the non-profit, Ganbatte 365:
Ganbatte 365 has made about 300
videos documenting the renewal and
recovery of Tohoku since mid-2011.
These videos are in Japanese and
English and are Creative Commons
licensed, to be used on media around
the world, especially Digital Out-Of-
Home media. The videos have had
millions of impressions, online and on
DOOH media at hundreds of
locations in Japan and abroad.

2. Kizuna Project - Connecting Japan With The World
How
To Help
Feb. 11: Start collecting messages of support and encouragement from around the world.
Feb. 18: Show Ganbatte 365 video content with call for more messages.
(In Japan - Display the messages along with Ganbatte 365 video content)
Mar. 11: Special thank you video from Japan (shows messages on DOOH in Japan).
Mar. 16: End of Kizuna Project.
Your words of support on hundreds of outdoor digital screens in Japan.
For DOOH Media:
1) What dates within the event period can you play the Ganbatte 365 content on your media? There are no
restrictions or minimums, but a period that includes March 11 is preferred, as we are trying to build to a
peak number of displays at that time.
2) Who is the contact person in your organization for this project?
3) What are the content format guidelines for your media?
2) What is the number of displays and reach of your media?
3) Will it be possible to furnish photographs of Ganbatte 365 content running on your media?
4) Would you be willing to do a joint press release with Ganbatte 365 announcing your participation in the
Kizuna project?
For Press:
1) Please help us get the word out about ‘Ganbatte 365 Kizuna Project’ through your media.
For artists, athletes, dignitaries, celebrities:
1) Please help us get the word out about ‘Ganbatte 365 Kizuna Project’ through your fan base.
2) Let us know if you are willing to give a written or video message that we can include in the project.
For participants:
1) Tweet a message of support with #Kizuna #G365 hash tags and put your country in square brackets.
2) Or, go to www.facebook.com/Ganbatte365 and leave a like and a message of support with your country
in square brackets.
3) Please check out some of the videos on www.ganbatte365.jp or www.youtube.com/Ganbatte365
More more info contact: kizuna@ganbatte365.jp