12. SMART PHONE
Most Powerful & Personalized
Mobile Device
Knows the user’s CONTEXT,
Let things know that
Extended by Apps
Connect/Change with APP
Source: AnandTech
13. THE BLIND MEN AND THE ELEPHANT
Smart
Things
Wearable Device
Internet
of Things
Appcessory
14. SMART THINGS
Things;
• with Intelligence
• with Connectivity
• with Sensor
• with App
Combination of Hardware and Software Source: Flickr of ‘Dave Gray’
15. WORLD OF THE SMART THINGS
Future Product = Hardware controlled by Software with Network
Future World = Digital World + Physical World
Digital World
Sensor
Physical World
Cloud
BigData
Analysis
Actuator AR
17. RESEARCH FOR WEARABLES
Wearable Device is;
• to attract other’s attention
• to make me a trendsetter
• a fashion accessory
There is a Gap between
What we get and What we expect
“Wearable
Devices”
“ Fashion”
“ Accessory”
“ Toy”
“ My Trend”
Source: SKT 소비자 리서치. ‘13.11
18. SMART WATCH & SMART BAND
• More Sensors
• Always on – Display & Battery Life
Microsoft Band
Fitbit Charge/ChargeHR/Surge
Samsung Gear S
LG G Watch R
Kairos T-band Source: Indigogo
Apple Watch
ASUS ZenWatch
20. WITH FASHION
‘입을 수 있다’ vs. ‘입어서 예쁘다’
“Design is the fundamental soul of
a human-made creation.”
- Steve Jobs
Fitbit & Tory Burch
‘MICA’, Opening Ceremony & Intel
21. BY HUMAN
Privacy vs. Assistance
Controllability vs. Gene
From Digital World,
To Physical World
22. FOR CONTEXT
Five forces;
• Mobile
• Social Media
• Data
• Sensors
• Location