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Problem statement
Stakeholder
NEEDS A WAY TO
(describe person using empathetic language) (needs are VERBS)
DO
SAY
THINK
FEEL
BECAUSE
Insight
Need
STAKEHOLDER
Insights
Design Thinking Action Lab 2013
•	 Doesn’t  believe in school-to-work path.
•	 Most studies teach you everything in theory
but ‘practice’ is much different.
•	 They (graduates) won’t be entrepreneurs or
creatives because they will follow the path
the system lines up for them.
•	 School isn’t bad. Definitely recommended  
people should finish their school.
•	 To apply what you learned in school 	
doesn’t  always work in real life.
•	 We can change the school-to-work system
but change s tart with ourself.
•	 No other way unless everyone decides for
themselves not to follow it.
•	 Teachers nowadays are very bad in
western countries.
•	 Teaching SHOULD be the best paid job	
because they teach the future of this
world.
•	 Teachers should focus on individual
student.
A young Dutch
entrepreneur at the
age of 17. Now 21
who ditched school
and currently running
a successful hotel
business in Cambodia
A friendly, busy, hardworking,
thrill-seeker, approachable
entrepreneur
understand and believe that
education (not schooling) is the core
real world practice or hands-on
matters most.
•	 Went to school
•	 Kicked-out 3 times
•	 Had problems with teachers
•	 Did 4 months of cooking class at a University
School-to-work path is not always
the  way to get along with the
system.
In rare cases, our own ways are
explicitly better than the usual.
Formal education is recommended
so we always have something to
hold into - a firm foundation when
everything fails - but EXPERIENCE,
real world hands-on, still is the best
educator.

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Changing the School-to-Work System

  • 1. Problem statement Stakeholder NEEDS A WAY TO (describe person using empathetic language) (needs are VERBS) DO SAY THINK FEEL BECAUSE Insight Need STAKEHOLDER Insights Design Thinking Action Lab 2013 • Doesn’t believe in school-to-work path. • Most studies teach you everything in theory but ‘practice’ is much different. • They (graduates) won’t be entrepreneurs or creatives because they will follow the path the system lines up for them. • School isn’t bad. Definitely recommended people should finish their school. • To apply what you learned in school doesn’t always work in real life. • We can change the school-to-work system but change s tart with ourself. • No other way unless everyone decides for themselves not to follow it. • Teachers nowadays are very bad in western countries. • Teaching SHOULD be the best paid job because they teach the future of this world. • Teachers should focus on individual student. A young Dutch entrepreneur at the age of 17. Now 21 who ditched school and currently running a successful hotel business in Cambodia A friendly, busy, hardworking, thrill-seeker, approachable entrepreneur understand and believe that education (not schooling) is the core real world practice or hands-on matters most. • Went to school • Kicked-out 3 times • Had problems with teachers • Did 4 months of cooking class at a University School-to-work path is not always the way to get along with the system. In rare cases, our own ways are explicitly better than the usual. Formal education is recommended so we always have something to hold into - a firm foundation when everything fails - but EXPERIENCE, real world hands-on, still is the best educator.