How to build a website where people feel the need to come back.There are a few basic patterns that cause human beings to like websites, and that encourage interaction with the website.
Bart De Waele, information architect at web agency Netlash, discusses these patterns and gives examples on how to implement them.
You’ll learn:
How you can augment return visits,
How you can augment time spend on the site,
How you can stimulate interaction on your website.
33. 4. Commitment
We convince ourselves to be
consistent
donderdag 1 oktober 2009
34. 4. Commitment
We convince ourselves to be
consistent
Once on a path, we’ll continue on that
path, and will rationalise it.
donderdag 1 oktober 2009
48. More basic human traits
Concession, scarcity, fear of loss, the
endowment effect, choice, Hawthorne effect,
clustering illusion, availability cascade,
authority bias, competition, zero-risk bias...
donderdag 1 oktober 2009
49. More soon on the Netlash blog:
www.netlash.com
donderdag 1 oktober 2009