An innovative approach to digital ass kicking. If only there was... A highly specialized online marketing team. Which I control, together with an experienced marketing consultant. Which isn’t limited to two or three assignments. But can do everything, in regards to predetermined KPI’s.

1. AGILE ONLINE MARKETING
AN INNOVATIVE APPROACH TO DIGITAL ASS KICKING

2. Online marketing?

3. Online marketing refers to a set of powerful
tools and methodologies used for
promoting products and services through
the Internet.
Source: http://www.techopedia.com/definition/26363/online-marketing

4. ‣ SEO
‣ SEA
‣ Social
‣ E-mail
‣ Affiliate
‣ Content-marketing
‣ Campaigns

6. Goals

7. ‣ Rankings
‣ Visits & visitors
‣ Subscriptions
‣ Sales
‣ Leads
‣ Views
‣ Likes

8. How?

9. A highly specialized online marketing team.
Which I control, together with an experienced marketing consultant.
Which isn’t limited to two or three assignments.
But can do everything, in regards to predetermined KPI’s.
If only there was...

11. Does

12. this

13. ring

14. a

15. bell?

16. clear

17. targets

18. and

19. KPI’s
Full

20. control

21. in

22. one

23. schedule

24. Start
At the start of each month, we have a
marketing meeting.
November December January February March

25. Start
We define what assignments have to be
completed, and what the entire team will
be working on.
November December January February March

26. Start
After each month, we evaluate and
start the briefing for the following
month.
November December January February March

27. 0
4000
8000
12000
16000
M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12
Fixed budget, but variable assignments

28. 0
4000
8000
12000
16000
M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12
Fixed budget, but variable assignements

29. 0
4000
8000
12000
16000
M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12
Fixed budget, but variable assignements

30. 0
4000
8000
12000
16000
M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12
Fixed budget, but variable assignements

31. Think
Do
Learn

32. Think Think Think
Do Do Do
Learn Learn Learn

33. Before we get going:
Strategy

34. Advocacy
Action
Awareness
Appreciation

35. Advocacy
Action
Awareness
Appreciation
Is

36. your

37. audience
able

38. to

39. discover

40. you?

41. Advocacy
Action
Awareness
Appreciation
Is

42. your

43. audience

44.
able

45. to

46. engage

47.
with

48. you?

49. Advocacy
Action
Awareness
Appreciation
Is

50. your

51. audience

52.
able

53. to

54. refer

55.
other

56. to

57. you?

58. Advocacy
Action
Awareness
Appreciation
Is

59. your

60. audience
able

61. to

62. take

63.
action?

64. PaidOwned Earned

65. PaidOwned Earned
Channel

66. which

67. a

68.
brand

69. controls

70. PaidOwned Earned
Brand

71. pays

72. to

73.
leverage

74. a

75. channel

76. PaidOwned Earned
When

77. the

78. audience

79.
becomes

80. the

81. channel

82. Paid
Owned
Earned

83. Paid
Owned
Earned
Advocacy Action
Awareness Appreciation

84. Facebook page
LinkedIn company page
Owned
Paid
Earned
Awareness Appreciation AdvocacyAction
Natural Search
Word of Mouth
Natural Search Natural Search Natural Search
GDN, Google Search
Het Nieuwsblad, De
Standaard, De Morgen, GVA,
HBVL, Zimmo
Facebook Advertising
Ligatus
LinkedIn advertising
Facebook Exchange
LinkedIn advertising
Google Remarketing
Facebook Exchange
Facebook Exchange
Geopunt.be
Facebook Page
LinkedIn company page
Facebook page
LinkedIn company page
Geopunt.be

86. Your marketing team expanded with highly experienced
online marketeers.
!
Full control over the what, why and how.
!
Strong focus on a long term strategy, clear KPI’s and an
innovative approach.
!
It all comes down to this:

88. ClientAgency

89. ClientAgency

90. We deliver strategy, execution and tools to help
you kick ass in digital.
We will make you awesome in digital.

91. Questions?

92. Questions? info@wijs.be