1. DE MOBIELE
GENERATIE

2. Goeienavond, ik ben Bart.

3. Ik werk voor webbureau Netlash.
... en nog een paar andere bedrijven:

5. http://slideshare.net/netlash

6. DE MOBIELE
GENERATIE
21/12/2010, Apestaartjaren

8. Ik weet helemaal niets van
jongeren.

11. Mobiele trends
‣ Social ‣ Closed community
‣ Augmented Reality ‣ QR code
‣ Gaming ‣ Airplane mode
‣ Streaming ‣ NFC
‣ Location ‣ Comparative shopping

12. Sociaal

14. Fundamentele verandering
‘swarm’
hier & nu
peer
social = traffic driver

15. Sociaal
kleedhokje
‘hot or not’
“profile pic!”
social browsing

16. Augmented reality

17. Augmented reality
Google Goggles
Layar
Word Lens

18. Gaming

19. Gaming
casual gaming
Unreal engine
Angry Birds, Plants vs. Zombies
social gaming

20. Streaming

21. Internet = TV = streaming
download to watch
streaming
Yelo
digicorder + iPhone

22. Location

23. Location based services
Gowalla
FourSquare
Facebook Places
Google Lattitude

24. Closed Community

25. Closed community
‘velvet rope’
Vente Privé

26. QR Code

27. Airplane mode

28. Near Field Communication

29. Comparative shopping

30. Comparative shopping
Pricegrabber
Amazon
...

31. Mobiele trends
‣ Social ‣ Closed community
‣ Augmented Reality ‣ QR code
‣ Gaming ‣ Airplane mode
‣ Streaming ‣ NFC
‣ Location ‣ Comparative shopping

32. VRAGEN?

33. twitter.com/netlash
bart@netlash.com
www.netlash.com