25. Smaller and closer
to our bodies
‣ smartwatches, glasses,
wearables?
‣ smaller communication
‣ portals > sites > posts >
tweets
‣ mobile first > mobile
native > mobile only
53. So don’t focus on technology,
but on tech-induced behaviour change.
‘Ethics’ will replace ‘Purpose’
as the big hype-word
for brands in 2017
54. So don’t focus on technology,
but on tech-induced behaviour change.
‘Ethics’ will replace ‘Purpose’
as the big hype-word
for brands in 2017
(more ‘wishful thinking’ than ‘trend forecast’…)
63. First era of the
internet
‣ desktop internet
‣ 1 CPU per family
‣ unit of information = web
page
‣ humans talking to
computers
‣ dominated by Google
‣ paradigm: search
65. Second era of the
internet
‣ mobile internet
‣ 1 CPU per person
‣ unit of information = status
update
‣ humans talking to humans
‣ dominated by Facebook
‣ paradigm: stream
67. Third era of the
internet
‣ internet of things
‣ 10 CPU’s per person
‣ unit of information =
implicit/invisible
‣ computers talking to
computers
‣ dominated by ?
‣ paradigm: chat
68. 3 era’s of internet
Era Desktop internet Mobile & social Internet of Things
CPU’s 1 CPU per family 1 CPU per person 10 CPU’s per person
Communication humans 2 computers humans 2 humans computers 2 computers
Unit of information webpage status update implicit
Dominant player Google Facebook dominated by ?
Paradigm search stream chat
90. 12:30
Alle vragen en antwoorden
Sarah 10:13
Hoe ziet mijn
werkdag eruit?
Is ervaring
belangrijk?
Stel een vraag!
Goeiemorgen!
Kan ik ergens mee helpen?
91. 12:30
Alle vragen en antwoorden
Sarah 10:13
Goeiemorgen!
Kan ik ergens mee helpen?
Hoe ziet mijn
werkdag eruit?
Is ervaring
belangrijk?
Stel een vraag!
10:14
Hoe ziet mijn werkdag eruit?
Sarah 10:14
92. 12:30
Alle vragen en antwoorden
Ha! Dat is het leuke aan
huishoudhulp: je krijgt veel
vrijheid.
Je bepaalt zelf welke dagen
en uren je wil werken.
Meer weten?
Waar
solliciteer ik?
Hoeveel
verdien ik?
Sarah 10:14
10:14
Hoe ziet mijn werkdag eruit?
Sarah 10:13
Goeiemorgen!
Kan ik ergens mee helpen?
95. What you should remember:
‣ focus on behaviour of people, not on technology
‣ technology gets smaller, moves to invisibility
‣ technology is getting smarter, learning to see
‣ chat will be the next big platform
‣ there’s an opportunity for smart agents
‣ bots are (for now) channel, form and content