10. Goal
‣ bring more visitors to the website
‣ without spending advertising budget (focus on SEO)
‣ non-branded traffic: not on brand name, with generic keywords
17. What we did
‣ keyword research
‣ writing webcopy & metadata
‣ develop landing pages based on keyword research
‣ optimise content rest of website
‣ coordinate technical adaptations site with webbuilder
‣ strategic linkbuilding
‣ using Google Analytics
‣ local SEO by creating and optimizing Google Places
18. Strategic linkbuilding
‣ analysis of competitors
‣ optimize existing backlinks
‣ optimize internal links
‣ content creation external websites
‣ SEO optimization of press releases
‣ using existing vacancies for linkbuilding
19. Google Analytics
‣ setup conversion funnels and tracking
‣ using Google Analytics to benchmark and follow up
‣ finding long tail searchwords in GA
