43. New decision funnel, because
new availability of information.
In 1995, I had to go to a
library to do research.
44. New decision funnel, because
new availability of information.
In 1995, I had to go to a
library to do research.
In 2005, I had to go to a
special room in my house.
45. New decision funnel, because
new availability of information.
In 1995, I had to go to a
library to do research.
In 2005, I had to go to a
special room in my house.
In 2015, I can do research
anytime anywhere.
46. (But ICT revolution will continue…)
Caution! There is no complete
frictionless information yet!
60. ‣ smaller in unit of information
‣ less about technology and more about communication
‣ more implicit and less explicit
‣ more integrated into things
‣ becoming invisible
Internet is becoming smaller & more integrated:
62. 1. First Era of Internet
‣ desktop internet
‣ 1 CPU per family
‣ unit of information = web page
‣ humans talking to computers
‣ dominated by Google
‣ paradigm: search
65. 2. Second Era of Internet
‣ mobile internet
‣ 1 CPU per person
‣ unit of information = status update
‣ humans talking to humans
‣ dominated by Facebook
‣ paradigm: stream
68. 3. Third Era of Internet
‣ internet of things
‣ 10 CPU’s per person
‣ unit of information = implicit/invisible
‣ computers talking to computers
‣ dominated by ?
‣ paradigm: chat
69. The Three Era’s of Internet
Era
CPU’s
Communication
Unit of information
Dominant player
Paradigm
‣ desktop internet
‣ 1 CPU per family
‣ humans 2 computers
‣ webpage
‣ Google
‣ search
‣ mobile & social
‣ 1 CPU per person
‣ humans 2 humans
‣ status update
‣ Facebook
‣ stream
‣ internet of things
‣ 10 CPU’s per person
‣ computers 2 computers
‣ implicit
‣ dominated by ?
‣ chat
70. ‣ apps that are invisible in the background
‣ information that comes to us
‣ no more URL’s or clicking on links and buttons
‣ conversational UI’s
‣ the return of e-mail and even SMS
The invisible internet
83. ‣ WeChat, Messenger, Snapchat,Whatsapp?
‣ We’re still in the Altavista - MySpace moment of chat…
‣ Do not gamble on the next big platform.
‣ Know the generic expertise needed for a chat platform.
2. But don’t try to predict it…
85. ‣ You could not build a portal.
‣ You could not build a search engine.
‣ You could not build a social media platform.
‣ You will not be able to build a chat platform.
3. Don’t try to build it yourself
86. ‣ Winners = those that turned up in Google.
‣ Winners = those that turned up in Facebook.
‣ Winners will be those that successfully hook into the chat platform.
4. Win by hooking into the chat platform.
88. ‣ Back to push, but not generic or mass push.
‣ Use context to personalize.
‣ Craft 1-on-1 messages.
‣ Only push relevant messages.
‣ Make it self-learning (CRM, segmentation, data-insights).
5. Learn the skill set for chat.
90. ‣ e-mail marketing, but personalized
‣ SMS, but personalized
‣ bluetooth and beacons, but contextualized
‣ your website platform as central hub
7. The come-back of…