Graydon

Value of Social Media
27/10/2009

Hi, I’m Bart

woensdag 3 juni 2009

Conversation starters


The Value of
Social Media


Web 2.0


Web 2.0
The ‘new’ web
creation
social
decentralized


Yelling does not work anymore


What does?
Listen
Facilitate
Converse


From One-way Web

Website

User User


To Two-way Web

Website

User User


To Many-to-many Web

Website

User User


Where’s the value?


1. Listen
Tracking tools
Livestream
Analysis
Feedback
Quantitative & Qualitative!


1. Listen
Find your target audience
Identify ambassadors and influentials
Identify hubs and connectors


Hub

Connector


1. Listen
valuable feedback
new ideas
impending fires
buying signals


2. Facilitate
Offer a platform
Offer ‘something to talk about’


Remember?
Web 2.0, the ‘new’ web
creation
social
decentralized


2. Facilitate
Allow people to create
Allow people to share
Do not try to control


Let your customers be
your salespeople...


2. Facilitate
Influentials
Ambassadors
Hubs
Connectors


Incentive?


Social Currency


2. Facilitate
Give people something to help them
‘score’ in the eyes of their peers


Dare I say it?


Experience


2. Facilitate
Platform?


3. Converse
Keep the conversation going
Answer to questions
Incorporate feedback


Social Media

Content

Tracking


Feedback loop
Content Creation
Social Media
Online Reputation Management


1. Listen
2. Facilitate
3. Converse


Future?
Self Organising Marketing Campaigns?


Facilitate conversations


Social Media
=
café


Questions?

Bart
E: bart@talkingheads.be
T: +32 495 51 36 36

Sofie
E: sofie@talkingheads.be
T: +32 478 20 84 11


E:info@talkingheads.be
T: +32 9 269 52 45


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