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Moet uw bedrijf bloggen?

Lezing voor FeWeb op 14/12.

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Moet uw bedrijf bloggen?

  1. 1. Titel tekst Beschrijving slide Moet uw bedrijf bloggen? FeWeb – 14/12/2006
  2. 2. Wat is een blog?
  3. 3. Blog = website <ul><li>chronologisch </li></ul><ul><li>reacties </li></ul><ul><li>links </li></ul><ul><li>RSS </li></ul>
  4. 4. Eigenschappen <ul><li>persoonlijke stem </li></ul><ul><li>conversatie </li></ul><ul><li>accountability </li></ul>
  5. 5. Invloed <ul><li>consumer generated media </li></ul><ul><li>prosumers </li></ul><ul><li>word of mouth </li></ul>
  6. 6. Bron: www.upstream.nl
  7. 7. Bron: www.upstream.nl
  8. 8. Bedrijven en blogs?
  9. 9. Doen: <ul><li>luisteren </li></ul><ul><li>adverteren </li></ul><ul><li>PR </li></ul><ul><li>intern </li></ul><ul><li>blog-marketing </li></ul>
  10. 10. Luisteren <ul><li>technorati.com </li></ul><ul><li>blogpulse.com </li></ul><ul><li>bloglines.com </li></ul><ul><li>icerocket.com </li></ul><ul><li>blogsearch.google.com </li></ul>
  11. 12. Adverteren <ul><li>Google Adwords </li></ul><ul><li>blogads.nl </li></ul><ul><li>adhese.com </li></ul><ul><li>doubleclick.net </li></ul><ul><li>blogads.com </li></ul>
  12. 17. ROI
  13. 18. Investering <ul><li>tijd </li></ul><ul><li>strategie </li></ul><ul><li>politiek </li></ul><ul><li>opvolging </li></ul>
  14. 19. Return <ul><li>tought leadership </li></ul><ul><li>netwerk </li></ul><ul><li>R&D </li></ul><ul><li>contact met klanten </li></ul><ul><li>zoekmachines! </li></ul>
  15. 21. Tools
  16. 22. Software <ul><li>blogger.com </li></ul><ul><li>wordpress.org </li></ul><ul><li>typepad.com </li></ul><ul><li>seniorennet.be </li></ul><ul><li>unizo.be </li></ul><ul><li>skynet.be </li></ul><ul><li>telenet.be </li></ul>
  17. 23. Lezen http://www.netlash.com/log/bedrijfsblog
  18. 24. Bart De Waele bart@netlash.com www.netlash.com www.ondernemeringent.be
  • dmdebeer

    Mar. 25, 2009
  • nikof

    Jan. 22, 2008

Lezing voor FeWeb op 14/12.

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