My vision, tips and tricks to cope with social media for politicians. (With number for Belgium.)

1. New Media
for politicians

2. Hi! I’m Bart.

3. I work at webagency Netlash.
... and a few other companies:

5. http://slideshare.net/netlash

6. New Media for politicians
Congress Jong CD&V - 6/2/2010

7. What do you
mean,

8. “New”
media

9. ?

10. The web exists for
almost 20 year now.

12. Technology of the
future?

13. Februari 2010
Belgium (pop.: 10 mio)
Facebook: 3.063.000
Netlog: 3.006.000
LinkedIn: 526.000
Skynet Blogs: 196.632
Source: BVLG (http://bvlg.blogspot.com/2010/02/belgian-social-media-monitor-februari.html)

14. Source: BVLG (http://bvlg.blogspot.com/2010/02/belgian-social-media-monitor-februari.html)

17. But first...

18. ... some
history.

19. Web 2.0

20. Web 2.0
The ‘new’ web.

21. Web 2.0
The ‘new’ web.
1. create
2. social
3. decentralised

22. Every web strategy should keep
these fundamental properties
of the web in mind.

24. 1. The first mass medium where
the production tool is the same as
the consumption tool.

25. Piramid
1
10
100
1000

26. Piramid
1 Creators
10 Commentators
100 Lurkers
1000 Strangers

27. Piramid
1 Creators
10 Commentators
100 Lurkers
1000 Strangers

29. 2. The story of the
helicopter flight.

30. 3. Metcalfe’s law.

31. Source: http://en.wikipedia.org/wiki/Network_effect

34. Every web strategy should keep
these fundamental properties
of the web in mind.

35. This means:
1. allow people to create
2. allow people to share
3. use the network effect

36. 1. Where should I participate?
2. How to start with social media
3. Facebook vs. Twitter
4. Social Media 4 dummies

37. 1. Where should I participate?
2. How to start with social media
3. Facebook vs. Twitter
4. Social Media 4 dummies

38. Target audiences
Facebook: thirty-somethings?
Netlog: teenagers?
LinkedIn: business people?
Twitter: media & communication?

39. Don’t forget:
- forums
- blogosphere

41. Be everywhere?
- Be active on the important (for
your audience) networks.
- Be at least present on the other
ones.
- Use technology to automate.

43. Use your own website as a
central ‘hub’, a ‘basecamp’.
(In Memoriam MySpace.)

44. 1. Where should I participate?
2. How to start with social media
3. Facebook vs. Twitter
4. Social Media 4 dummies

46. Yelling does not work anymore.

47. Social media is not a traditional
broadcasting channel.

49. Social media is a bar.
At first sight, it’s just a bunch
of people having fun with idle
chatter.

50. Social media is a bar.
But when you dig deeper, you’ll
discover that’s where relationships
start, business is being conducted,
and political alliances grow.

51. 3 steps:
- listen
- facilitate
- converse

52. 1. Listen
- blogsearch.google.com
- search.twitter.com
- www.ubervu.com
- www.socialmention.com
- www.blogoloog.be

53. And for god’s sake...

54. And for god’s sake...
Use an RSS-reader!

55. 2. Facilitate
- Provide a platform (new or
existing).
- Give them ‘something to
talk about’.

56. Remember?

57. Web 2.0
The ‘new’ web.
1. create
2. social
3. decentralised

58. ‘elegant organisation’

59. Elegant organisation
Barack Obama did not win the elections
because he had a few viral youtube-clips, or
because he regularly blogged, mailed or
twittered... His website was a true platform
for his followers to organise themselves and
to co-operate.
Source: Nijst (http://www.nijst.org/2009/05/12/de-obarometer-kwetteren-en-tetteren/)

61. 3. Converse
- Keep the conversation going
- Answer questions
- Delegate & follow up
- Incorporate feedback

62. 1. Where should I participate?
2. How to start with social media
3. Facebook vs. Twitter
4. Social Media 4 dummies

64. Facebook vs. Twitter
- 3.000.000 Belgians - 30.000 Belgians
- Symmetric - Asymmetric
- Everybody - Niche, influentials
- 1 on 1 - 1 to many
- Interaction - Broadcast
- Tools + noise - Focus
- Closed - Open

65. a
Companies
Celebs
Politicians
Media

66. a
Companies
Celebs
Politicians
Media

67. a
Companies
Celebs
Politicians
Media

68. Twitter for politicians
Better suited for the
asymmetric character of
politics.

69. Twitter for politicians
The online influentials (‘sneezers’)
are (for the moment) on Twitter.
Typical: active Twitter user has 500+ friends
on Facebook instead of the average 150.

71. Twitter for politicians
‘the canary in the coal mine’

72. 1. Where should I participate?
2. How to start with social media
3. Facebook vs. Twitter
4. Social Media 4 dummies

73. A few concepts, principles
and tips.

74. Most important Facebook caveat!

75. Most important Facebook caveat!
Please learn the difference
between a profile, a fanpage
and a group.

76. Source: http://www.allfacebook.com/2010/02/facebook-groups-pages/

77. Concepts
Retweet, DM, hashtag, #fail,
followfriday, twunch, twitpic,
bit.ly.

78. Principles
- Listen before you talk.
- Give before you ask.

79. Tips
- Choose a good @ name.
- Use Tweetdeck.

80. Tips
- Promote others.
- Ask questions.

81. Tips
Go for a good mix between
sharing knowledge (interesting
links), sharing thoughts (vision)
and sharing your life (‘the person
behind the politician’).

82. But most importantly:
- sustainability
- transparancy
- honesty

83. Good luck!

84. Questions?

85. twitter.com/netlash
bart@netlash.com
www.netlash.com