15. Open source
‣ open source code (Fork CMS)
‣ blog, twitter, whitepapers
‣ Online Trendreport
‣ presentations
‣ attend & organize industry events
‣ guest lectures at schools
‣ internships
‣ helping with school works
‣ sponsoring
19. 3 ‘golden rules’:
- It’s the network, stupid!
- Drip, not tsunami.
- Be where they are.
20. 3 ‘golden rules’:
- It’s the network, stupid!
- Drip, not tsunami.
- Be where they are.
(Psst... these are also good practices for all
online marketing...)
21. 1. It’s the network, stupid!
‣ people mostly find jobs through their network
‣ online (social media) is network on steroids
‣ use this to spread vacancies
‣ it’s not the first degree network!
25. 1. It’s the network, stupid!
‣ goal is not: find applicants in your network
‣ goal: get your network to spread jobs to their network
‣ Kevin Bacon!
26. 1. It’s the network, stupid!
‣ goal is not: find applicants in your network
‣ goal: get your network to spread jobs to their network
‣ Kevin Bacon!
27. 2. Drip, not tsunami
‣ recruitment & employer branding is
not a campaign, it’s a proces
‣ small continuous updates over a long
period of time
‣ (so it’s not that bad if you screw one
up)
28. 2. Drip, not tsunami
‣ share ‘company life’ through Twitter & Facebook
‣ put employees in the picture
‣ encourage employees to share (allow!)
‣ design experiences to be shareable