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Employer branding
24/10/2012
Good morning.
My name is Bart.
This is my daughter
Merel (I have 3 kids).
I’m passionate
about coffee.
I live and work
                       in Ghent.
I’m passionate about
I work at digital agency Wijs (ex Netlash-bSeen).
You can find me on
Twitter: @netlash
http://slideshare.net/netlash
Employer branding
How do we recruit at Wijs?
First...
get the basics right!
Basics

‣   start with the ‘why’, not with the ‘what’

‣   define your values

‣   move to self-steering

‣   focus on quality

‣   embrace transparancy

‣   ...
But you know this, right?
Build a better web!


Mission Wijs
Core value:
open source
We share our knowledge.
Open source

‣   open source code (Fork CMS)

‣   blog, twitter, whitepapers

‣   Online Trendreport

‣   presentations

‣   attend & organize industry events

‣   guest lectures at schools

‣   internships

‣   helping with school works

‣   sponsoring
Add value to our ecosystem.
Pay it forward.
Recruitment & sales are the same.
We recruit online.
3 ‘golden rules’:
- It’s the network, stupid!
- Drip, not tsunami.
- Be where they are.
3 ‘golden rules’:
- It’s the network, stupid!
- Drip, not tsunami.
- Be where they are.

(Psst... these are also good practices for all
online marketing...)
1. It’s the network, stupid!

‣   people mostly find jobs through their network

‣   online (social media) is network on steroids

‣   use this to spread vacancies

‣   it’s not the first degree network!
2d degree network
2d degree network
2d degree network
1. It’s the network, stupid!

‣   goal is not: find applicants in your network

‣   goal: get your network to spread jobs to their network

‣   Kevin Bacon!
1. It’s the network, stupid!

‣   goal is not: find applicants in your network

‣   goal: get your network to spread jobs to their network

‣   Kevin Bacon!
2. Drip, not tsunami

‣   recruitment & employer branding is
    not a campaign, it’s a proces

‣   small continuous updates over a long
    period of time

‣   (so it’s not that bad if you screw one
    up)
2. Drip, not tsunami

‣   share ‘company life’ through Twitter & Facebook

‣   put employees in the picture

‣   encourage employees to share (allow!)

‣   design experiences to be shareable
Design experiences to be shareable
Design
experiences to
 be shareable
Design experiences to be shareable
Design experiences to be shareable
Encourage to share
Hackathon
3. Be where they are

‣   social media: define your channels (Twitter vs Facebook
    vs LinkedIn)

‣   Google search

‣   CPC advertising
Social media

‣   Facebook = recruiting

‣   company life

‣   jokes, inside news: employee POV

‣   “we understand you”

‣   shareable!
Social media

‣   Facebook = recruiting

‣   company life

‣   jokes, inside news: employee POV

‣   “we understand you”

‣   shareable!
Google Search

‣   “be where they are”

‣   Fork 4 HR ( = SEO optimized recruitment CMS)

‣   define your keywords!
Google Search
Google Search
Google Search
Fork 4 HR
CPC advertising

‣   supportive

‣   Google Search Ads or Facebook ads?

‣   define your keywords!
http://wijs.be/nl/trends-inzichten/blog/detail/beter-recruteren-cpc-campagnes-kunnen-helpen
Summarize

‣   2d degree network

‣   process, not a campaign

‣   be where they are
Most of all:
Be a cool place to work.
Questions?
Wijs bvba

Voorhavenlaan 31/3
9000 GENT

09 335 22 80
09 330 09 83

http://wijs.be
info@wijs.be

BE 0473.071.275

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