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Back to the
                            Middle Ages


Friday, February 20, 2009
Hi! My name is Bart


Friday, February 20, 2009
I work at webagency Netlash




                            ... and a few other companies:




Friday, February 20, 2009
You can find me at:
                            www.ondernemeringent.be
                            www.netlash.com
       ...
The state of the web




Friday, February 20, 2009
Friday, February 20, 2009
Boring !




Friday, February 20, 2009
The state of the web




Friday, February 20, 2009
The future of the web

                            Where are we heading?




Friday, February 20, 2009
Friday, February 20, 2009
The future of the web

                            Of course, it’s a bit like reading Tarot.




Friday, February 20, 2009
Friday, February 20, 2009
The future of the web

                            This is just my personal opinion...




Friday, February 20, 2009
1. Atomisation

                            2. Decentralisation

                            3. Manual labour

           ...
1. Atomisation

                            2. Decentralisation

                            3. Manual labour

           ...
1. Atomisation




                            Fragmentation in
                            the smallest
                 ...
1. Atomisation

                            Portal

                            Website

                            Page ...
Friday, February 20, 2009
1. Atomisation




                            The semantic web?




Friday, February 20, 2009
1. Atomisation




                             Everything is
                            getting smaller



Friday, Febru...
1. Atomisation

                            2. Decentralisation

                            3. Manual labour

           ...
2. Decentralisation




                            Fundamental

                            Internet is decentralised



...
Friday, February 20, 2009
2. Decentralisation




                            Metcalfe’s Law

                            http://en.wikipedia.org/wi...
2. Decentralisation




                            Fragments?
                            - Blogs, Twitter
              ...
Friday, February 20, 2009
2. Decentralisation




                            Social networks

                            will decentralise or disa...
2. Decentralisation




                            Back to the
                              village



Friday, February ...
1. Atomisation

                            2. Decentralisation

                            3. Manual labour

           ...
3. Manual labour




                            Last century

                            we’ve automated everything.



...
3. Manual labour




                            Not only our
                            production.



Friday, February ...
3. Manual labour




Friday, February 20, 2009
But also our
                            contacts with
                               clients.


Friday, February 20, 2009
3. Manual labour




                            No more.

                            Back to the manual labour.




Frid...
3. Manual labour




                            CPM is dead!

                            Banners, campagns, blast e-mail...
3. Manual labour




                            CPM is dead!

                            The web is: 1 on 1.




Friday,...
Personal
                            conversations


Friday, February 20, 2009
3. Manual labour




                            Marketing on the web:

                            Personal conversations...
3. Manual labour




                            Marketing on the web:

                            Personal conversations...
1. Atomisation

                            2. Decentralisation

                            3. Manual labour

           ...
4. Craftsmanship




Friday, February 20, 2009
(people always like pictures
                            of cute babies)




Friday, February 20, 2009
4. Craftsmanship




                            User Generated Content




Friday, February 20, 2009
4. Craftsmanship



                            Blogs
                            Facebook, Netlog, Ning
                 ...
4. Craftsmanship




                            Everyone is creating

                            The means to create are...
4. Craftsmanship




                            Revolutionary!

                            The internet is the first medi...
Take a moment to let that sink in...
Friday, February 20, 2009
4. Craftsmanship




                            Craftsmanship gets noticed

                            When everyone is ...
4. Craftsmanship




                               Back to
                            craftsmanship



Friday, February ...
1. Atomisation

                            2. Decentralisation

                            3. Manual labour

           ...
5. Mercenaries




                            Decentralisation

                            Also in companies...




Frid...
5. Mercenaries




                             A fleet of
                            speedboats



Friday, February 20, 2...
5. Mercenaries




                            Trends in companies:

                            - decentralisation
      ...
5. Mercenaries




                            Personal Branding

                            Start working on your person...
5. Mercenaries




                            Back to the
                            mercenaries



Friday, February 20,...
1. Atomisation

                            2. Decentralisation

                            3. Manual labour

           ...
6. ROI is king




                            Did they tell you yet?




Friday, February 20, 2009
There’s a
                             crisis.



Friday, February 20, 2009
All of a sudden, it’s all about the money again.

Friday, February 20, 2009
6. ROI is king




                            ROI: Return On Investment

                            - measurable
       ...
6. ROI is king




                            ROI: Return On Investment

                            - measurable
       ...
6. ROI is king




                            Vive le ROI!




Friday, February 20, 2009
1. Atomisation

                            2. Decentralisation

                            3. Manual labour

           ...
1. Everything is getting smaller

                            2. Back to the village

                            3. Back ...
Back to...




Friday, February 20, 2009
Back to the
                            Middle Ages?



Friday, February 20, 2009
Back to the Middle Ages?

                            Maybe...




Friday, February 20, 2009
(Remember: personal opinion)

Friday, February 20, 2009
Maybe I’m just
                             the jester.



Friday, February 20, 2009
What do you think?




                            Tell me on Twitter:
                                 @netlash



Friday...
Bart de Waele
                            bart@netlash.com

                            www.netlash.com
                  ...
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The State of the Web: back to the Middle Ages

  1. Back to the Middle Ages Friday, February 20, 2009
  2. Hi! My name is Bart Friday, February 20, 2009
  3. I work at webagency Netlash ... and a few other companies: Friday, February 20, 2009
  4. You can find me at: www.ondernemeringent.be www.netlash.com www.metatale.eu www.kobedewaele.be www.kopjekoffie.be twitter.com/netlash (Yes, that’s a lot of www) Friday, February 20, 2009
  5. The state of the web Friday, February 20, 2009
  6. Friday, February 20, 2009
  7. Boring ! Friday, February 20, 2009
  8. The state of the web Friday, February 20, 2009
  9. The future of the web Where are we heading? Friday, February 20, 2009
  10. Friday, February 20, 2009
  11. The future of the web Of course, it’s a bit like reading Tarot. Friday, February 20, 2009
  12. Friday, February 20, 2009
  13. The future of the web This is just my personal opinion... Friday, February 20, 2009
  14. 1. Atomisation 2. Decentralisation 3. Manual labour 4. Craftsmanship 5. Mercenaries 6. ROI is king Friday, February 20, 2009
  15. 1. Atomisation 2. Decentralisation 3. Manual labour 4. Craftsmanship 5. Mercenaries 6. ROI is king Friday, February 20, 2009
  16. 1. Atomisation Fragmentation in the smallest possible particles Friday, February 20, 2009
  17. 1. Atomisation Portal Website Page (permalink) Article Microblog (140) ? Friday, February 20, 2009
  18. Friday, February 20, 2009
  19. 1. Atomisation The semantic web? Friday, February 20, 2009
  20. 1. Atomisation Everything is getting smaller Friday, February 20, 2009
  21. 1. Atomisation 2. Decentralisation 3. Manual labour 4. Craftsmanship 5. Mercenaries 6. ROI is king Friday, February 20, 2009
  22. 2. Decentralisation Fundamental Internet is decentralised Friday, February 20, 2009
  23. Friday, February 20, 2009
  24. 2. Decentralisation Metcalfe’s Law http://en.wikipedia.org/wiki/Metcalfe%27s_law Friday, February 20, 2009
  25. 2. Decentralisation Fragments? - Blogs, Twitter - Flickr - YouTube, Vimeo, GarageTV - Friendfeed - Tumblr Friday, February 20, 2009
  26. Friday, February 20, 2009
  27. 2. Decentralisation Social networks will decentralise or disappear. Friday, February 20, 2009
  28. 2. Decentralisation Back to the village Friday, February 20, 2009
  29. 1. Atomisation 2. Decentralisation 3. Manual labour 4. Craftsmanship 5. Mercenaries 6. ROI is king Friday, February 20, 2009
  30. 3. Manual labour Last century we’ve automated everything. Friday, February 20, 2009
  31. 3. Manual labour Not only our production. Friday, February 20, 2009
  32. 3. Manual labour Friday, February 20, 2009
  33. But also our contacts with clients. Friday, February 20, 2009
  34. 3. Manual labour No more. Back to the manual labour. Friday, February 20, 2009
  35. 3. Manual labour CPM is dead! Banners, campagns, blast e-mails... Those are the tactics of mass media. Friday, February 20, 2009
  36. 3. Manual labour CPM is dead! The web is: 1 on 1. Friday, February 20, 2009
  37. Personal conversations Friday, February 20, 2009
  38. 3. Manual labour Marketing on the web: Personal conversations. 1 on 1. Friday, February 20, 2009
  39. 3. Manual labour Marketing on the web: Personal conversations. 1 on 1. Of course: technology-assisted. Friday, February 20, 2009
  40. 1. Atomisation 2. Decentralisation 3. Manual labour 4. Craftsmanship 5. Mercenaries 6. ROI is king Friday, February 20, 2009
  41. 4. Craftsmanship Friday, February 20, 2009
  42. (people always like pictures of cute babies) Friday, February 20, 2009
  43. 4. Craftsmanship User Generated Content Friday, February 20, 2009
  44. 4. Craftsmanship Blogs Facebook, Netlog, Ning Flickr YouTube SoundCloud ... Friday, February 20, 2009
  45. 4. Craftsmanship Everyone is creating The means to create are widespread and low-barrier. Friday, February 20, 2009
  46. 4. Craftsmanship Revolutionary! The internet is the first medium where the tool to produce is the same as the tool to consume. Friday, February 20, 2009
  47. Take a moment to let that sink in... Friday, February 20, 2009
  48. 4. Craftsmanship Craftsmanship gets noticed When everyone is creating, craftsmanship gets noticed twice as hard. Friday, February 20, 2009
  49. 4. Craftsmanship Back to craftsmanship Friday, February 20, 2009
  50. 1. Atomisation 2. Decentralisation 3. Manual labour 4. Craftsmanship 5. Mercenaries 6. ROI is king Friday, February 20, 2009
  51. 5. Mercenaries Decentralisation Also in companies... Friday, February 20, 2009
  52. 5. Mercenaries A fleet of speedboats Friday, February 20, 2009
  53. 5. Mercenaries Trends in companies: - decentralisation - project-based teams - focus on manual labour (skills) - craftsmanship is valued Friday, February 20, 2009
  54. 5. Mercenaries Personal Branding Start working on your personal brand NOW! Friday, February 20, 2009
  55. 5. Mercenaries Back to the mercenaries Friday, February 20, 2009
  56. 1. Atomisation 2. Decentralisation 3. Manual labour 4. Craftsmanship 5. Mercenaries 6. ROI is king Friday, February 20, 2009
  57. 6. ROI is king Did they tell you yet? Friday, February 20, 2009
  58. There’s a crisis. Friday, February 20, 2009
  59. All of a sudden, it’s all about the money again. Friday, February 20, 2009
  60. 6. ROI is king ROI: Return On Investment - measurable - proven results - smaller investments - fast adjustments Friday, February 20, 2009
  61. 6. ROI is king ROI: Return On Investment - measurable - proven results - smaller investments - fast adjustments -> That’s the internet! Friday, February 20, 2009
  62. 6. ROI is king Vive le ROI! Friday, February 20, 2009
  63. 1. Atomisation 2. Decentralisation 3. Manual labour 4. Craftsmanship 5. Mercenaries 6. ROI is king Friday, February 20, 2009
  64. 1. Everything is getting smaller 2. Back to the village 3. Back to manual labour 4. Back to craftsmanship 5. Back to mercenaries 6. ROI is king Friday, February 20, 2009
  65. Back to... Friday, February 20, 2009
  66. Back to the Middle Ages? Friday, February 20, 2009
  67. Back to the Middle Ages? Maybe... Friday, February 20, 2009
  68. (Remember: personal opinion) Friday, February 20, 2009
  69. Maybe I’m just the jester. Friday, February 20, 2009
  70. What do you think? Tell me on Twitter: @netlash Friday, February 20, 2009
  71. Bart de Waele bart@netlash.com www.netlash.com twitter.com/netlash Internetdag Arteveldehogeschool - 20/2/2009 Friday, February 20, 2009
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