The document discusses 6 emerging digital trends for 2015 as the internet becomes more integrated into everyday objects and invisible. These trends include 1) screens getting smaller and closer to the body through wearables and implantables, 2) glanceable user interfaces optimized for small screens, 3) information being presented in smaller atomic units like cards and messages, 4) "phatic expressions" prioritizing social connection over information, 5) notifications becoming the primary interface, and 6) implicit data collection and sharing replacing explicit user actions. Overall, the internet is shifting to be ubiquitous, embedded, and invisible like electricity with interfaces optimized for proximity, speed and small screens.

1. Digital Trends for 2015
The web
under our skin.

2. Hi! My name is Bart.
I work for digital
agency
Find me on : @netlash.

3. Digital trends?
Internet is becoming like electricity.

4. Electricity was a thing an sich,
a freak show on a stage.
Electricity as a show.

5. Now we don’t see
electricity anymore.
We see light. We see cooking. We see tv’s and laptops.

6. This is happening to internet.

7. When asked how much time a day they spend
on the internet, youngsters say less hours than
5 years ago.

8. When asked how much time a day they spend
on the internet, youngsters say less hours than
5 years ago.
They’re not.

9. When asked how much time a day they spend
on the internet, youngsters say less hours than
5 years ago.
It just feels less - they don’t
know they’re online anymore.
They’re not.

10. In a few years time, saying
„I’m going on the internet”
will sound as silly as saying
„I’m going to electricity”.

11. The end of internet as
a different ‚space’.
‣ away from ‚cyberspace’
‣ added to every object
‣ tightly integrated
‣ utility

12. Internet is moving away from the surface.
It is becoming invisible, plumbing.
The web beneath the skin of society.

13. ‣ it has to become smaller
‣ it has to become more intuitive
‣ it has to become closer to humans
‣ it has to become better integrated
If internet is becoming invisible…
… internet communication has to change:

14. 6

15. 6
6 tactical trends rooted
in this bigger trend.

16. 1. Invasion of the body screens

17. Screens are
coming closer…
Moviescreen. TV. PC. Tablet. Smartphone.

18. Screens: smaller and closer to our body.
What will be next?

19. Electronic
tattoos?

20. RFID chip
implanted?

21. What if the screen is inside
our body?What if the sensors
are directly connected?

22. What if the interface is not
glass we have to carry?

23. ‣ wearables
‣ electronic tattoos
‣ patches
‣ ingestables
‣ implantables
1. Invasion of the body screens

24. If internet is becoming smaller and closer to our
skin…
We have to adapt our communication.
Smaller. More personal and intimate.
(Less big and loud mass communication.)

25. 2. Glanceable UI

26. 2. Glanceable UI
‣ make sure information is clear upon a glance
‣ smaller: fitting on a smaller screen
‣ faster: ‘mentally’ faster (understanbable)
‣ ‚bigger’: bigger fonts and icons
‣ visual
‣ glanceable = superlative degree of usable
‣ haptic?

27. 2. Glanceable UI
‣ make sure information is clear upon a glance
‣ smaller: fitting on a smaller screen
‣ faster: ‘mentally’ faster (understanbable)
‣ ‚bigger’: bigger fonts and icons
‣ visual
‣ glanceable = superlative degree of usable
‣ haptic?

28. ‣ haptic interfaces
‣ tactile interfaces
‣ lead by mobile payments authentication:
fingerprints, iris scan , biometrics
‣ enforced by ‚digital detox’ : avoid people getting
out there mobile phone!
The Tactile Internet
Durex Fundawear:
haptic pants?

29. ‣ haptic interfaces
‣ tactile interfaces
‣ lead by mobile payments authentication:
fingerprints, iris scan , biometrics
‣ enforced by ‚digital detox’ : avoid people getting
out there mobile phone!
The Tactile Internet

30. Make everything smaller.

31. Make everything smaller.
(New KPI: interaction speed?)

32. 3. Atomisation

33. Portals
Websites
Blogposts
Tweets
…

34. ‣ information units are getting smaller
‣ self-contained
‣ portable
‣ visual
Infographics, cards as UX, Super.me,Yo…
3. Atomisation

35. Cards as new
UI paradigm.

36. Cards based
design.

37. Cards as new
UI paradigm.

38. Cards based design:
- start from the smallest information atom;
- make it self-contained;
- make it portable;
- think about the multi-screen user.

39. Super.me as
visual Twitter.

40. ‣ emoji’s as shorthand
‣ (even inWhite House reports!)
‣ the rise of the stickers
Information-density

41. Yo as the
ultimate
atomisation.

42. 4. Phatic expressions

43. Phatic expression.
One whose only function is to perform a social
task, as opposed to convey information.

44. “Let it ring 3 times and
hang up, to signal you
got home safe”

45. Phatic
expression.

46. Digital communication is not just about information.
Allow it to have a social function.
Add personality. Add emotion. Add connection.

47. 5. The notification is the interface

48. Notification
centres.

49. ‣ faster
‣ self-contained
‣ ‚gateway drug’
Avoid the battle for the home screen…
5. The notification is the interface

50. Be present in the notification centre.
Incorporate interaction in your notification.

51. 6. Explicit becomes implicit

52. Runkeeper (explicit)
vs. Moves (implicit).

53. Foursquare (explicit)
vs. Saga (implicit).

54. ‣ automatic, no manual action required
‣ default everything
‣ based on privacy
‣ sharing = explicit manual decision
6. Explicit becomes implicit

55. ‣ apps that are invisible in the background
The invisible internet

56. Wait! There’s even more!

57. ‣ the battle for first swipe
‣ ambient intimacy
‣ P2P: phone2phone & mesh networks - payments! snapcash
‣ anticipatory computing: from re-targeting to pre-targeting
‣ in-house UX
‣ the back-end is the new front-end
‣ voice
‣ microsharing
‣ …
There’s even more!

58. www.trendrapport.be
31/12/2014
www.trendsnight.be
11/2/2015

59. Conversation

60. Questions?
Questions?

61. Questions?
Questions?
bart@wijs.be
@netlash

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