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Digital Trends for 2015
The web

under our skin.
Hi! My name is Bart.
I work for digital 

agency
Find me on : @netlash.
Digital trends?
Internet is becoming like electricity.
Electricity was a thing an sich,
a freak show on a stage.
Electricity as a show.
Now we don’t see
electricity anymore.
We see light. We see cooking. We see tv’s and laptops.
This is happening to internet.
When asked how much time a day they spend
on the internet, youngsters say less hours than
5 years ago.
When asked how much time a day they spend
on the internet, youngsters say less hours than
5 years ago.
They’re not.
When asked how much time a day they spend
on the internet, youngsters say less hours than
5 years ago.
It just feels less ...
In a few years time, saying 

„I’m going on the internet” 

will sound as silly as saying 

„I’m going to electricity”.
The end of internet as
a different ‚space’.
‣ away from ‚cyberspace’
‣ added to every object
‣ tightly integrated
‣ utility
Internet is moving away from the surface.
It is becoming invisible, plumbing.
The web beneath the skin of society.
‣ it has to become smaller
‣ it has to become more intuitive
‣ it has to become closer to humans
‣ it has to become better...
6
6
6 tactical trends rooted
in this bigger trend.
1. Invasion of the body screens
Screens are
coming closer…
Moviescreen. TV. PC. Tablet. Smartphone.
Screens: smaller and closer to our body.
What will be next?
Electronic
tattoos?
RFID chip
implanted?
What if the screen is inside
our body?What if the sensors
are directly connected?
What if the interface is not
glass we have to carry?
‣ wearables
‣ electronic tattoos
‣ patches
‣ ingestables
‣ implantables
1. Invasion of the body screens
If internet is becoming smaller and closer to our
skin…
We have to adapt our communication.
Smaller. More personal and int...
2. Glanceable UI
2. Glanceable UI
‣ make sure information is clear upon a glance
‣ smaller: fitting on a smaller screen
‣ faster: ‘mentally’...
2. Glanceable UI
‣ make sure information is clear upon a glance
‣ smaller: fitting on a smaller screen
‣ faster: ‘mentally’...
‣ haptic interfaces
‣ tactile interfaces
‣ lead by mobile payments authentication:
fingerprints, iris scan , biometrics
‣ e...
‣ haptic interfaces
‣ tactile interfaces
‣ lead by mobile payments authentication:
fingerprints, iris scan , biometrics
‣ e...
Make everything smaller.
Make everything smaller.
(New KPI: interaction speed?)
3. Atomisation
Portals
Websites
Blogposts
Tweets
…
‣ information units are getting smaller
‣ self-contained
‣ portable
‣ visual
Infographics, cards as UX, Super.me,Yo…
3. At...
Cards as new
UI paradigm.
Cards based
design.
Cards as new
UI paradigm.
Cards based design:
- start from the smallest information atom;
- make it self-contained;

- make it portable;
- think abo...
Super.me as
visual Twitter.
‣ emoji’s as shorthand
‣ (even inWhite House reports!)
‣ the rise of the stickers
Information-density
Yo as the
ultimate
atomisation.
4. Phatic expressions
Phatic expression.
One whose only function is to perform a social
task, as opposed to convey information.
“Let it ring 3 times and
hang up, to signal you
got home safe”
Phatic
expression.
Digital communication is not just about information.
Allow it to have a social function.
Add personality. Add emotion. Add...
5. The notification is the interface
Notification
centres.
‣ faster
‣ self-contained
‣ ‚gateway drug’
Avoid the battle for the home screen…
5. The notification is the interface
Be present in the notification centre.
Incorporate interaction in your notification.
6. Explicit becomes implicit
Runkeeper (explicit)
vs. Moves (implicit).
Foursquare (explicit)
vs. Saga (implicit).
‣ automatic, no manual action required
‣ default everything
‣ based on privacy
‣ sharing = explicit manual decision
6. Exp...
‣ apps that are invisible in the background
The invisible internet
Wait! There’s even more!
‣ the battle for first swipe
‣ ambient intimacy
‣ P2P: phone2phone & mesh networks - payments! snapcash
‣ anticipatory comp...
www.trendrapport.be
31/12/2014
www.trendsnight.be
11/2/2015
Conversation
Questions?
Questions?
Questions?
Questions?
bart@wijs.be
@netlash
Wijs bvba
Voorhavenlaan 31/3

9000 GENT
09 335 22 80

09 330 09 83
http://wijs.be

info@wijs.be
BE 0473.071.275
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The Web Under Our Skin - digital trends for 2015

  1. 1. Digital Trends for 2015 The web
 under our skin.
  2. 2. Hi! My name is Bart. I work for digital 
 agency Find me on : @netlash.
  3. 3. Digital trends? Internet is becoming like electricity.
  4. 4. Electricity was a thing an sich, a freak show on a stage. Electricity as a show.
  5. 5. Now we don’t see electricity anymore. We see light. We see cooking. We see tv’s and laptops.
  6. 6. This is happening to internet.
  7. 7. When asked how much time a day they spend on the internet, youngsters say less hours than 5 years ago.
  8. 8. When asked how much time a day they spend on the internet, youngsters say less hours than 5 years ago. They’re not.
  9. 9. When asked how much time a day they spend on the internet, youngsters say less hours than 5 years ago. It just feels less - they don’t know they’re online anymore. They’re not.
  10. 10. In a few years time, saying 
 „I’m going on the internet” 
 will sound as silly as saying 
 „I’m going to electricity”.
  11. 11. The end of internet as a different ‚space’. ‣ away from ‚cyberspace’ ‣ added to every object ‣ tightly integrated ‣ utility
  12. 12. Internet is moving away from the surface. It is becoming invisible, plumbing. The web beneath the skin of society.
  13. 13. ‣ it has to become smaller ‣ it has to become more intuitive ‣ it has to become closer to humans ‣ it has to become better integrated If internet is becoming invisible… … internet communication has to change:
  14. 14. 6
  15. 15. 6 6 tactical trends rooted in this bigger trend.
  16. 16. 1. Invasion of the body screens
  17. 17. Screens are coming closer… Moviescreen. TV. PC. Tablet. Smartphone.
  18. 18. Screens: smaller and closer to our body. What will be next?
  19. 19. Electronic tattoos?
  20. 20. RFID chip implanted?
  21. 21. What if the screen is inside our body?What if the sensors are directly connected?
  22. 22. What if the interface is not glass we have to carry?
  23. 23. ‣ wearables ‣ electronic tattoos ‣ patches ‣ ingestables ‣ implantables 1. Invasion of the body screens
  24. 24. If internet is becoming smaller and closer to our skin… We have to adapt our communication. Smaller. More personal and intimate. 
 (Less big and loud mass communication.)
  25. 25. 2. Glanceable UI
  26. 26. 2. Glanceable UI ‣ make sure information is clear upon a glance ‣ smaller: fitting on a smaller screen ‣ faster: ‘mentally’ faster (understanbable) ‣ ‚bigger’: bigger fonts and icons ‣ visual ‣ glanceable = superlative degree of usable ‣ haptic?
  27. 27. 2. Glanceable UI ‣ make sure information is clear upon a glance ‣ smaller: fitting on a smaller screen ‣ faster: ‘mentally’ faster (understanbable) ‣ ‚bigger’: bigger fonts and icons ‣ visual ‣ glanceable = superlative degree of usable ‣ haptic?
  28. 28. ‣ haptic interfaces ‣ tactile interfaces ‣ lead by mobile payments authentication: fingerprints, iris scan , biometrics ‣ enforced by ‚digital detox’ : avoid people getting out there mobile phone! The Tactile Internet Durex Fundawear: haptic pants?
  29. 29. ‣ haptic interfaces ‣ tactile interfaces ‣ lead by mobile payments authentication: fingerprints, iris scan , biometrics ‣ enforced by ‚digital detox’ : avoid people getting out there mobile phone! The Tactile Internet
  30. 30. Make everything smaller.
  31. 31. Make everything smaller. (New KPI: interaction speed?)
  32. 32. 3. Atomisation
  33. 33. Portals Websites Blogposts Tweets …
  34. 34. ‣ information units are getting smaller ‣ self-contained ‣ portable ‣ visual Infographics, cards as UX, Super.me,Yo… 3. Atomisation
  35. 35. Cards as new UI paradigm.
  36. 36. Cards based design.
  37. 37. Cards as new UI paradigm.
  38. 38. Cards based design: - start from the smallest information atom; - make it self-contained;
 - make it portable; - think about the multi-screen user.
  39. 39. Super.me as visual Twitter.
  40. 40. ‣ emoji’s as shorthand ‣ (even inWhite House reports!) ‣ the rise of the stickers Information-density
  41. 41. Yo as the ultimate atomisation.
  42. 42. 4. Phatic expressions
  43. 43. Phatic expression. One whose only function is to perform a social task, as opposed to convey information.
  44. 44. “Let it ring 3 times and hang up, to signal you got home safe”
  45. 45. Phatic expression.
  46. 46. Digital communication is not just about information. Allow it to have a social function. Add personality. Add emotion. Add connection.
  47. 47. 5. The notification is the interface
  48. 48. Notification centres.
  49. 49. ‣ faster ‣ self-contained ‣ ‚gateway drug’ Avoid the battle for the home screen… 5. The notification is the interface
  50. 50. Be present in the notification centre. Incorporate interaction in your notification.
  51. 51. 6. Explicit becomes implicit
  52. 52. Runkeeper (explicit) vs. Moves (implicit).
  53. 53. Foursquare (explicit) vs. Saga (implicit).
  54. 54. ‣ automatic, no manual action required ‣ default everything ‣ based on privacy ‣ sharing = explicit manual decision 6. Explicit becomes implicit
  55. 55. ‣ apps that are invisible in the background The invisible internet
  56. 56. Wait! There’s even more!
  57. 57. ‣ the battle for first swipe ‣ ambient intimacy ‣ P2P: phone2phone & mesh networks - payments! snapcash ‣ anticipatory computing: from re-targeting to pre-targeting ‣ in-house UX ‣ the back-end is the new front-end ‣ voice ‣ microsharing ‣ … There’s even more!
  58. 58. www.trendrapport.be 31/12/2014 www.trendsnight.be 11/2/2015
  59. 59. Conversation
  60. 60. Questions? Questions?
  61. 61. Questions? Questions? bart@wijs.be @netlash
  62. 62. Wijs bvba Voorhavenlaan 31/3
 9000 GENT 09 335 22 80
 09 330 09 83 http://wijs.be
 info@wijs.be BE 0473.071.275
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