1. Search engine advertising

2. WIJS
digital agency

3. Tweet-style Summary
‣ digital agency
‣ everything online
‣ digital strategy, websites, facebook apps, seo/sea, social, analytics...
‣ 54 FTE (june 2012)
‣ focused on results (sales, leads, conversions)
‣ strong methodology - user centered approach
‣ integrated process and teams

5. Process

6. Operate

7. Operate
Traffic SEO, SEA, social advertising, affiliate marketing...
Optimize analytics, A/B testing, continuous development...
Engage social media, e-mail marketing...
integrated approach!

8. Traffic

9. Search engine advertising

10. Search engine advertising

11. Search engine advertising
1 month of data,
compared with same
month last year.

12. Search engine advertising

13. Search engine advertising
37% more
revenue

14. Search engine advertising
37% more
revenue

15. Search engine advertising
37% more
revenue
with 15%
less budget

16. What we did
‣ develop and roll out adwords campaign structure
‣ keyword research
‣ set up content network and remarketing campaigns
‣ testing with different ads
‣ increase ROI based on analytics data
‣ set up ad planning based on conversion data

17. Search engine advertising

18. Search engine advertising

19. Search engine advertising

20. Search engine advertising
1 million euro
more revenue

21. Search engine advertising
1 million euro
more revenue

22. Search engine advertising
1 million euro
more revenue
with the
same budget

23. How?

24. Search engine advertising

25. Search engine advertising

26. Search engine advertising
Average value from
€172 to €182

27. Search engine advertising
Average value from
€172 to €182

28. Search engine advertising
Average value from
Conversion rate
€172 to €182
from 9% to 13%

29. Search engine advertising
Average value from
Conversion rate
€172 to €182
from 9% to 13%

30. Search engine advertising
Average value from
Conversion rate
€172 to €182
from 9% to 13%
6% less visitors...

31. Search engine advertising
Average value from
Conversion rate
€172 to €182
from 9% to 13%
6% less visitors...

32. Search engine advertising
Average value from
Conversion rate
€172 to €182
from 9% to 13%
6% less visitors...
CTR from 4,21%
to 1,73%...

33. Search engine advertising
Average value from
Conversion rate
€172 to €182
from 9% to 13%
6% less visitors...
CTR from 4,21% Less but better
to 1,73%... visitors!

34. Why SEA?

35. Search engine advertising

36. Search engine advertising
Every visitor
costs €0,23.

37. Search engine advertising
Every visitor
costs €0,23.

38. Search engine advertising
Conversion rate (SEA
visitors only) is 10%.
Every visitor
costs €0,23.

39. Search engine advertising
Conversion rate (SEA
visitors only) is 10%.
1 in 10 visitors
buys something.
Every visitor
costs €0,23.

40. Search engine advertising
Conversion rate (SEA
visitors only) is 10%.
1 in 10 visitors
buys something.
1 buyer costs €2,3. Every visitor
costs €0,23.

41. Search engine advertising
Conversion rate (SEA
visitors only) is 10%.
1 in 10 visitors
buys something.
1 buyer costs €2,3. Every visitor
costs €0,23.

42. Search engine advertising
Is margin on average
Conversion rate (SEA
sale higher than €2,3?
visitors only) is 10%.
1 in 10 visitors
buys something.
1 buyer costs €2,3. Every visitor
costs €0,23.

43. Search engine advertising
Is margin on average
Conversion rate (SEA
sale higher than €2,3?
visitors only) is 10%.
If yes: start
1 in 10 visitors
with SEA!
buys something.
1 buyer costs €2,3. Every visitor
costs €0,23.

44. Process

45. We will make you awesome in digital.
We deliver strategy, execution and tools to help
you score in digital.

46. Questions?

47. Wijs bvba
Voorhavenlaan 31/3
9000 GENT
09 335 22 80
09 330 09 83
http://wijs.be
info@wijs.be
BE 0473.071.275