10. Goal
‣ B2C
‣ bring more visitors to the website
‣ focus on converting visitors (buyers!)
‣ without spending advertising budget (focus on SEO)
‣ before: buying visitors via SEA & referrals
‣ no focus on SEO before
‣ goal: more revenue
19. What we did
‣ keyword research focussed on B2C
‣ writing webcopy & metadata
‣ develop landing pages based on keyword research
‣ optimise content rest of website
‣ coordinate technical adaptations site with webbuilder
‣ strategic linkbuilding
‣ using Google Analytics
20. What we did
‣ bring in more organic traffic (SEO)
‣ uplift the quality of that traffic
25. Search engine optimization
Build up results from
from no revenue to € 6.304
organic search (SEO).
monthly SEO revenue
from no visitors to 4.772
monthly SEO visitors