Ideation Process in Service Design
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Presented at Design Thinking Meetup (Warsaw). Ideation process in service design - is a moment when we diverge and converge. What techniques to use in ideations? What are tools and how should you prepare facilitation. Methods of great ideation workshop. Inspired by life, cases, Socjomania workshops and Design Thinkers Academy certificate.
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Ideation Process in Service Design
- 1. IDEATION PROCESS Service Design Katarzyna Młynarczyk, Socjomania Design Thinking Meetup, Warsaw @image courtesy of Design Thinkers Academy Barcelona July 2014
- 2. What is Ideation in service design?
- 3. Place of ideation process image courtesy of http://www.ssireview.org/
- 4. Place of ideation process source: Marc Stickdorn
- 5. http://frob.pl/wp-content/uploads/2014/06/mBank.pdf Robert Piotr Hibner, czerwiec 2014
- 6. GO WILD! http://frob.pl/wp-content/uploads/2014/06/mBank.pdf Robert Piotr Hibner, czerwiec 2014
- 7. What’s the role of ideation? "Making a huge improvement of customer experience does not necessarily include a big investment. Very often it rather takes a bit of creativity to make a difference. Service design is all about creating a SPACE to come up with such new IDEAS". Mark Stickdorn, co-author of “This is service design thinking”
- 8. We follow the Research and enter the Creation (Ideation)
- 9. Well-structured PROBLEM STATEMENT PROBLEM STATEMENT 1. What is the context of the problem? 2. Why is it a problem? 3. Who has the problem?
- 10. There’s NO IDEATION without a problem KEY INSIGHTS “I… (customer action) because… (need/want) but… (friction)”
- 12. Research->Personas->Customer Journey->Storyboards> IDEATION image courtesy of Kate Młynarczyk
- 13. ? Problem statement How might we help Roberto get the maximum out of his weekend in Warsaw
- 14. Role of FACILITATOR Stimulate (remember GOING WILD!)! Organise WARM-UPS to boost ! Group energy! Leading the group! Creating SAFE SPACE
- 15. Triggery FORM of ideas generating http://frob.pl/wp-content/uploads/2014/06/mBank.pdf Robert Piotr Hibner, czerwiec 2014 image courtesy of Design Thinkers Academy
- 16. Triggery http://frob.pl/wp-content/uploads/2014/06/mBank.pdf Robert Piotr Hibner, czerwiec 2014 image courtesy of Design Thinkers Academy Sketches
- 17. Triggery Just Post-its http://frob.pl/wp-content/uploads/2014/06/mBank.pdf Robert Piotr Hibner, czerwiec 2014
- 18. Triggery LEGO figures http://frob.pl/wp-content/uploads/2014/06/mBank.pdf Robert Piotr Hibner, czerwiec 2014 image courtesy of NEXT Berlin Conference
- 19. Project: Lasy Państwowe - Education Triggery image courtesy of Socjomania
- 20. Project: Lasy Państwowe - Education Triggery Instagram showed as a wooden frame with inspirations image courtesy of Socjomania
- 21. Triggery 3D figures image courtesy of Socjomania
- 22. Use stakeholders to… ROLE PLAY image courtesy of Kate Młynarczyk
- 23. STIMULATION YES, AND…! YES, BUT…! How, might we…!
- 24. Techniki - rodzaje zasada:! !!!1 ołówek --- 1 kartka - 1 osoba wiele głów! !1 ołówek - wiele kartek! ! Wiele ołówków ---- Wiele kartek.! http://frob.pl/wp-content/uploads/2014/06/mBank.pdf Robert Piotr Hibner, czerwiec 2014 image courtesy of Kate Młynarczyk
- 25. Not a creative group? Kippling Method Practical Tools and Wise Quotes on | Menu | Share | Search | Settings A l|l Matters Creative http://creatingminds.co.uk/tools/kipling.htm
- 26. Metoda Kipplinga Practical Tools and Wise Quotes on | Menu | Share | Search | Settings A l|l Matters Creative http://creatingminds.co.uk/tools/kipling.htm
- 29. One page-Many pens Many pages-Many pens
- 30. Jaką potrzebę zaspokajamy? Jakie doświadczenie dajemy? image courtesy of Kate Młynarczyk/ Design Thinkers Academy
- 31. STEPS TO FOLLOW Create a problem statement first (be sure everyone in the group agree with that statement) Choose a facilitator Organise SAFE SPACE Start generating ideas (chosen method) Choose Ideas (with specific technique) - make an IdeaPortfolio
- 32. SO GO WILD! http://frob.pl/wp-content/uploads/2014/06/mBank.pdf Robert Piotr Hibner, czerwiec 2014
- 33. ONLINE TOOLS
- 34. ONLINE TOOLS
- 35. ONLINE TOOLS
- 36. ONLINE TOOLS You can invite your customer to this process
- 37. Mindmapping - XMIND/Google Drawing
- 38. Mindmapping - XMIND/Google Drawing
- 39. image courtesy of Design Thinkers Academy
- 41. What need do we meet? What experience do we give? Excitement
- 42. Excitement Performance What need do we What experience do we give?
- 43. Excitement Performance What need do we What experience do we give? Basic
- 44. Do you meet BASIC needs? Excitement Performance Basic
- 46. The feasibility study is an evaluation and analysis of the potential of a proposed project which is based on extensive investigation and research to support the process of decision making.! !
- 47. The feasibility study is an evaluation and analysis of the potential of a proposed project which is based on extensive investigation and research to support the process of decision making.! ! COST (time+budget)
- 48. Choose the best ideas - techniques
- 49. Choose at first the least possible ones - X
- 50. Test 100$ How would you spend your 100$ on ideas?
- 51. CONVERGING - BENNY HILL http://telly.com/1IBC43E
- 52. Wybieramy pomysły - BENNY HILL SORTING image courtesy of Design Thinkers Academy
- 53. JUDGING image courtesy of Design Thinkers Academy
- 54. CHOOSING image courtesy of Design Thinkers Academy
- 55. 4 Effects of well-done IDEATION workshop ! 1. “GOING WILD” - 100 ideas on workshop ! !
- 56. 4 Effects of well-done IDEATION workshop ! ! 1. “GOING WILD” - 100 ideas on workshop 2. MESS in ideas but DIFFERENT PERSPECTIVES ! ! !
- 57. 4 Effects of well-done IDEATION workshop ! ! 1. “GOING WILD” - 100 ideas on workshop 2. MESS in ideas but DIFFERENT PERSPECTIVE 3. DATA and BASE (for Prototyping process) ! ! !
- 58. 4 Effects of well-done IDEATION workshop ! ! 1. “GOING WILD” - 100 ideas on workshop 2. MESS in ideas but DIFFERENT PERSPECTIVE 3. DATA and BASE (for Prototyping process) 4. MESS on “board” (workshop space) ! ! ! !
- 59. image courtesy of Kate Młynarczyk
- 60. ! Image Sources Images placed in this presentation are on behalf of Design Thinkers Academy (Barcelona, July 2014, http://www.designthinkersacademy.com) and Kate Młynarczyk (socjomania.pl). All rights reserved. Please do NOT copy them.
- 61. Thanks and IDEATE! ! katarzyna@socjomania.pl