Deck used in presentation to MIPAA Kick Start programme at Volvo Cars UK, Maidenhead, on September 18, 2015.

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Maximizing Your Potential
Neville Hobson
@jangles
#MIPAA Kick Start Programme
Maidenhead, September 18, 2015

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• Communicator
• Blogger
• Podcaster
• Digital natural
• Test pilot (shiny new objects)
• Experimenter
• Visualizer
• Eternal optimist
http://www.nevillehobson.com/about/

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You can’t tell anyone anything new
any more.
They already
Googled it.

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Understand…
–The difference between uninformed
behaviour and good practice
–Organization change
–Behavioural change
–Technology change

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http://www.adweek.com/adfreak/chrysler-throws-down-f-bomb-twitter-126967

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https://twitter.com/davewalker/status/579256621689364481http://tomfishburne.com/2011/02/for-immediate-release.html

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Pity the PR person
who is not agile and
technically astute
Brian Kardon, CMO, Lattice Engines, New York
http://www.fastcompany.com/3000994/best-practices-b2b-pr

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=
} Drivers
Key Enabler

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Maximizing Your Potential
5 tips

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#1: Know Your Business
• Vision
• Mission
• Culture

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Our definition of Public Relations:
Public Relations is about reputation - the result
of what you do, what you say and what others say
about you.
Public Relations is the discipline which looks after
reputation, with the aim of earning understanding
and support and influencing opinion and behaviour.
It is the planned and sustained effort to establish and
maintain goodwill and mutual understanding
between an organisation and its publics.
#2: Know Your Profession
• Understand the meaning of
‘Public Relations’
• Understand the strategic role
of PR in supporting business
goals
• Understand the role of PR in
your business
”
“
http://www.cipr.co.uk/content/careers-advice/what-pr

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#3: Know digital, social
• Shift: broadcast to
engagement
• Shift: old media
to/from new media
• Shift: consumer -
creator - publisher
• Shift: your thinking
https://blog.kaspersky.com/office-of-the-future/7343/

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#4: Know Trends
http://releasd.com/576a/digitalprreport2015

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#5: Know
Industry
Developments
http://amecorg.com/barcelona-principles-2-0/

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Ultimately, be…
• Relevant
• Measurable
• Valuable
• Entrepreneurial
• Ethical
• Open
• Professional
• Courageous

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This presentation deck and original content therein is copyright 2015 Neville Hobson. Some rights reserved.
Re-use of this deck permitted under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 license - read the
license for terms.
Other presentations by Neville Hobson are available from Slideshare at http://www.slideshare.net/neville.
If you have questions or comment arising from your use of this deck, contact Neville Hobson:
 +44 7577 997 222
 neville@nevillehobson.com
 www.nevillehobson.com
 @jangles
Maximizing Your Potential
Neville Hobson
@jangles
#MIPAA Kick Start Programme, Maidenhead, September 18, 2015