Effective communication is more about innovation and experiences than the tools and channels of communicating. Some ideas to think about for marketers and communicators as presented to the MIPAA's "New Influencers Insight & Social Media Forum" in London on June 7, 2013.
12. #mipaa @jangles
3 Mobile Drivers
1. Rapidly-increasing device and
app functionality
2. Near-ubiquitous high-speed
networks
3. Enabling you to realize your
expectations
24. #mipaa @jangles
• Delivering the content
your audience is
seeking in all the
places they are
searching for it
http://socialfresh.com/great-content-marketing/ http://contentmarketinginstitute.com/2012/06/content-marketing-definition/
26. #mipaa @jangles
• Organizations
generating stories
about themselves
and/or their industry
• Publishing that content
on their own channels
• Offering that content to
mainstream channels
http://newsroom.cisco.com/home
http://www.coca-colacompany.com/
28. #mipaa @jangles
Major Challenges
1. Understanding audience desires, needs, and
intents
2. Selecting the tools and channels preferred by
your audiences
3. Being trusted participants in your audiences’
peer groups
4. Integrating social and traditional
5. Embracing open/sharing ideals – rewards are
not only financial
33. #mipaa @jangles
Experience Innovation
Neville Hobson
@jangles
London, June 7, 2013
Content of this presentation deck is Copyright 2013 Neville Hobson. Some rights
reserved.
Re-use permitted - read the Creative Commons license for terms.
If you have questions or comment arising from your use of this deck, contact Neville
Hobson:
+44 7577 997 222
neville@nevillehobson.com
www.nevillehobson.eu
www.nevillehobson.com
@jangles
Notes de l'éditeur
Innovation: Tesla Model S.
Innovation: Daimler-Benz plans to add QR code stickers to Mercedes cars, enabling emergency services to get mobile access to specific-car schematics.
Innovation: Jaguar F-Type.
Top 10 Internet Properties by Global Monthly Unique Visitors.
Global Digital Information Created & Shared, 2005 – 2015E.
Short-Term Sharing Exploding – Snapchat Growth From Content That Disappears, Up >2x in 2 Months.
Social Media – Facebook Leads, YouTube + Twitter + Google+ + Pinterest + Instagram + Tumblr Rising Fast.
Global Mobile Traffic as % of Total Internet Traffic, 12/08 – 5/13 (with Trendline Projection to 5/15E).
Tablet Shipments = Surpassed Desktop PCs & Notebooks in Q4:12, < 3 Years from Intro.
A Car or a Computer on Four Wheels?
Robert Scoble and Google Glass.
QR Codes = Scan & Be Scanned to Get Stuff…
Re-Imagination of Basic Business Process…
Re-Imagination of Asset-Heavy Products / Services…
Audi community on G+: “The place on Google+ for Audi fans, by Audi fans. Content and discussion curated by Audi-invited moderators.”
Biggest content marketing challenges.
Desire, Jaguar USA’s “short film in collaboration with Ridley Scott Associates, starring Emmy award winner Damian Lewis and ShannynSossamon with music by Lana Del Rey.”
“We’re all about to be buried in Crap,” says Doug Kessler.