Neville Hobson presented at the #FuturePR Hack Day in London on July 23, 2015. He discussed his role as a communicator, blogger, podcaster, and experimenter. Hobson also summarized the key points of an article about the future of PR agencies, including putting clients first, recognizing the need to specialize, and valuing people as the greatest asset. He asked attendees to consider their role in the rapidly evolving PR landscape and how to be relevant, measurable, valuable, entrepreneurial, ethical, open, professional, and courageous.

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PR TOMORROW
Neville Hobson
@jangles
#FuturePR Hack Day, London
July 23, 2015

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• Communicator
• Blogger
• Podcaster
• Test pilot (shiny new objects)
• Experimenter
• Construction worker
• Visualizer
• Eternal optimist
http://www.nevillehobson.com/about/

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You can’t tell anyone anything new
any more.
They already
Googled it.

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=
} Drivers
Key Enabler

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The PR Agency of The Future
1. Put the client first
2. Recognize the need to specialize
3. Take everyone on the journey
4. Don’t throw the baby out with the bathwater
5. People remain our greatest asset
https://econsultancy.com/blog/65506-is-this-the-pr-agency-of-the-future

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What is your role in
such a rapidly-evolving
landscape

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Be…
• Relevant
• Measurable
• Valuable
• Entrepreneurial
• Ethical
• Open
• Professional
• Courageous

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How

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This presentation deck and original content therein is copyright 2015 Neville Hobson. Some rights reserved.
Re-use of this deck permitted under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 license - read the
license for terms.
Other presentations by Neville Hobson are available from Slideshare at http://www.slideshare.net/neville.
If you have questions or comment arising from your use of this deck, contact Neville Hobson:
 +44 7577 997 222
 neville@nevillehobson.com
 www.nevillehobson.com
 @jangles
PR Tomorrow
Neville Hobson
@jangles
#FuturePR Hack Day, London, July 23, 2015