Nieuwe Business Modellen and WEconomy Presentation at Climate KIC, Frankfurt, february 2016 www.nieuwebusinessmodellen.nl

1. WEconomy
New Business Models
Jan Jonker
Nijmegen School of Management
Radboud University Nijmegen
The Netherlands

2. (C) J.Jonker, New Business Models (2016)

3. Drivers for Transition
Chicken and Egg … what is causing what
(1) Depletion
(2) Pollution
(3) Population Growth
(4) Consumerism/ principle of obsolesce
(5) Short product life-cycles
(5) Linear production methods
(C) J.Jonker, New Business Models (2016)

4. MEGATRENDS
Source: PWC Global CEO Survey, 2014
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5. CHALLENGES
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6. Elkington, 1997
Sustainability: integrating
People, Planet and Profit
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7. Three Central Theme’s
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8. The WEconomy
Seven trends …
(1) Circular Economy
(2) Functional Economy
(3) Bio-based Economy
(4) Collaborative Economy
(5) Sharing Economy
(6) 3D Do-it-Yourself Print Technology
(7) Internet of Things (IOT)
(C) J.Jonker, New Business Models (2016)

9. (C) J.Jonker, New Business Models (2016)

10. CHANGE THE CONCEPT
STAND-ALONE PRODUCT
INTEGRATED TECHNOLOGY
PRODUCT-SERVICE SYSTEMS
SOCIETAL CHALLENGES
NEW BUSINESS
CONCEPTS
(C) J.Jonker, New Business Models (2016)

11. Conventional
Business Model
Osterwalder, A. (2004). The Business Model Ontology’
PhD manuscript, free downloadable at www.hec.unil.ch
(C) J.Jonker, New Business Models (2016)

12. Changing the Model
(1) Changing the nature of value-creation
(2) Changing the configuration of stakeholders involved
(3) Changing the nature of transactions
(4) Building a community
(5) Measuring ‘profit’ in various values
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13. Four Business Models
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14. (C) J.Jonker, New Business Models (2016)
Design Community
Values created
Principles
Source: Jonker. J. (2014). Nieuwe Business Modellen: Samen Werken aan Waardecreatie Den Haag: Academic Service
The Cloverleaf Business Model Canvas

15. CBMC
• Developed and tested by researchers and
entrepreneurs: theory in practice
• Helpful in designing NBM
• Helpful in analysing NBM
(C) J.Jonker, New Business Models (2016)
Design Community
Values created
Principles
Source: Jonker. J. (2014). Nieuwe Business Modellen: Samen Werken aan Waardecreatie Den Haag: Academic Service
The Cloverleaf Business Model Canvas

16. Clover Business Model Canvas
(1) Principles
(2) Design
(3) Value Proposition
(4) Community
(5) Value-creation
(C) J.Jonker, New Business Models (2016)

17. The NBM Key-Questions
(1) What is your BIG DREAM?
(2) What are your important principles
(3) With whom do you start this adventure
(4) What is your value proposition
(5) What are the values it is creating?
(6) How do you want to upscale
(7) How do you keep you distance – and reflect?
(C) J.Jonker, New Business Models (2016)

18. (C) J.Jonker, New Business Models (2016)

19. Principles (1)
Name and discuss three principles
you’d like to use as a compass in
developing your KBMC.
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20. Principles (2)
Find three companies that use
clear principles and discuss what
they are.
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21. (C) J.Jonker, New Business Models (2016)

22. Design (1)
Take a close look at the WEconomy
‘circle’ and name which trend(s) you’d like
to use and how you want to use it.
(C) J.Jonker, New Business Models (2016)

23. Design (2)
Make a list of people and things you
(minimally) need to start building your
NBM.
What are your thoughts on how to
acquire these?
(C) J.Jonker, New Business Models (2016)

24. (C) J.Jonker, New Business Models (2016)

25. Value-proposition (1)
Formulate one (catchy) sentence:
what is the value-proposition you’d
like to organise (and for whom).
(C) J.Jonker, New Business Models (2016)

26. Value-proposition (2)
Make a competitive analysis of
your value proposition. Who has
done this already and successfully?
Study and discuss why.
(C) J.Jonker, New Business Models (2016)

27. (C) J.Jonker, New Business Models (2016)

28. Community (1)
What kind of community are you
creating and/or why do people
want to join your community?
(C) J.Jonker, New Business Models (2016)

29. Community (2)
What are the basic community
rules you would like to use (and
are they aligned with your
principles)?
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30. (C) J.Jonker, New Business Models (2016)

31. Value-creation (1)
What (kind of) values is your
business model creating. Try to
make a (short) list.
(C) J.Jonker, New Business Models (2016)

32. Value-creation (2)
What is the balance between the
various values - is one maybe
dominant at the expense of others?
Please check and suggest
improvements.
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34. Three steps
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37. (C) J.Jonker, New Business Models (2016)

38. Case: MyWheels
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39. Stakeholder analysis
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40. Community-members
Make an analysis in three layers:
conditional, re-enforcing and ‘nice
to have’ members.
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42. Three Levels of Reflection
STRATEGY: realis>c ambi>on
based on ‘slow issues’
BUSINESS MODEL: logic of
value-crea>on revisited
CHANGE: transforma>on and
transi>on
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43. THE POWER OF ‘RE’
RE – THINK
RE - INVENT
RE - DISCOVER
RE – SHAPE
RE - DESIGN
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44. QUOTE
“What a pity I didn’t have
Future Lessons instead of
History Lessons at school.”
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45. Thank you
(C) J.Jonker, New Business Models (2016)