Ensuring Technical Readiness For Copilot in Microsoft 365
App Growth hacking on budget
1. Growth Tips & Zero Dollar Stack
For your
0 to 1mn Journey
By: Deepak Abbot | twitter.com/deepakabbot
Medium.com/@deepakabbot
2. Part 1: 25 Daily Use Tips
& Tools for your App
growth
Part 2: Growth Marketing
Stack on zero budget
Part 3: App Metrics
Benchmarks
3. Before you start
#Setup
Do the Basics
• Integrate Google Tag Manager
• Capture the right events in your Analytics tool & Facebook
SDK
• Test all the events
• Link Google Analytics to Play Store
• Link Adwords to Google Analytics
• Test Install Tracking in Adwords & Facebook
• Test iOS + Android Source Tracking in GA
4. Tip 1
#Acquisition
Master ASO
• Get the Right Keywords
• Keyword Tool like Keywordtool.io
• Add Inbound links (no redirect)
• ASO Tool trial versions
• Add Product Videos
• Free videos at powtoon.com
24. Tip 14
#UX
Visual Hack
Make your loading animation fun
Use one liners, Funny Gifs, Random Facts, In-App Help
25. Tip 15
#Analytics
Optimize GA for Mobile
• Create Custom Dashboards for
Product/Marketing/Tech/Business
• www.google.com/analytics/gallery
• Enable App Speed
• App Demographics & Interests
• App Store Views to Download
• Enable Experiments for A/B Testing
26. Tip 16
#Analytics
User Level Data in GA
• Add Custom Dimensions in GA to pass unique ID
Admin > Property > Customer Dimensions > + New Dimension > Add the Snippet
Admin > Property > Settings > Tracking Info > User-ID
28. Tip 17
#Analytics
Actionable Cohorts
• Are you segmenting your cohorts?
• By Age/Gender/Location
• By Campaign/Sources/Creatives
• By Device/OS/Resolution/Browser
• Affinities & Interests
• By Revenue
• By In-App Activities
• By Behavior
29. Tip 18
#Acquisition
Free Advertising
• Rs.10000 free Adwords Credits
• $50 on Bing Ads
• $100 on Facebook Ads
Use this to target Journalists, Influencers, Bloggers by finding their Facebook ID
31. Tip 20
#Analytics
Track your Competitor
• Track Installed/Running Apps
• Track their traffic patterns
• Track their keywords
• Listen to their Notifications – Use batch.com/insights
39. Tip 21
#EngagementAuto Register/Passive Login
• Use AccountManager.getAccounts to get device primary ID
• Auto register the user
• Auto login the next time
• Use Email to Onboard
• Use this data for retargeting
40. Tip 22
#RetentionRetarget for Free (Android)
• Fetch emails from AccountManager.getAccounts
• Export to Google Docs along with each event, Mail Merge
with Gmail
50. The Final Tip
#AnalyticsMeasure the right Metrics
Focus on DAU/WAU
Focus on D30/D60 Retention post acqusition
Calculate Cost per Retained Users
51. Don't like the App,
23%
I don't use it much,
12%
Doesn't work/Bugs,
7%Competitor's
App is better,
4%
Push
Notifications,
4%
Forgot to
use, 9%
Space on
phone, 12%
App is slow, 10%
Consumes lot
of data, 10%
Consumes lot of
battery, 9%
Why Users Uninstall
37540 respondents across 4 apps in News, Sports, Media & Commerce category
D 3 Retention Rate is higher if you customize the onboarding.
Drop after day 1 is similar. So users retained on day 1 to 3 defines your success
The recipient of an App Invite receives a Facebook notification for each invite and a push notification if they don’t already have the app installed.
Even Google has launched App invites with customized invite cards
Lot of users rate but don’t write a review so rating chart on Play store may not be the right indicator
Ready dashboard for SEO, Acqusition, Commerce, Marketing
Setup user timing for Android & iOS and define which action’s load time you want to measure
Need GTM for Experiment, setup macro in GTM and then set content experiements in that macro. Don’t forget to set goals in GA Admin
Filter all reports by Age/Gender using segements
User ID would now be available as a dimension in GA
Personally identifiable information is strictly prohibited so never pass a login ID or an email
Use a PII Viewer Extension in Chrome to map the user to locally stores personally identified information
Behavior includes days since last session, session duration, number of transactions
Create a list with common first name to personalize the ads
Create a list with common first name to personalize the ads
Use Dark Posts
People search for Flipkart more so its definitely recalled higher
Cost of Trial = CPI today
Android’s upcoming M will introduce permissions on demand
Prompting users to register
Offering a deal
Offering help on FAQ page
Abandoned Card Reminder
Prompting users to register
Offering a deal
Offering help on FAQ page
Abandoned Card Reminder
Prompting users to register
Offering a deal
Offering help on FAQ page
Abandoned Card Reminder
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