Real Time Auction
Target by Content and Audience
Brand-safe inventory
18+ vertical contextual channels
Local sites with well engaged audience
Inventory consistently meets the IAB benchmark for viewability
Private Marketplaces and Open Exchange
High-impact ads and Standard banners
Engage+ (For Branding):
Drive brand AWARENESS
Build Brand LOYALTY
Drive PURCHASE INTENT
Drive and measure OFFLINE SALES
Response+ (For Performance):
Acquire NEW CUSTOMERS
Drive ONLINE PURCHASE & SIGN UP
RETARGET Site VISITORS
UPSELL/CROSS SELL Existing Customers
Optimize to a CPA TARGET
RESPONSE-DRIVEN -> CONVERSION
AWARENESS ->COGNIZANCE ->BRAND-IMPACT
Definition:
High Impact: any ad format beyond standard IAB units, including large-canvas custom units and IAB Rising Stars (from Undertone)
Here, "awareness" seems to mean sending a message, getting attention, and getting people to talk about the issue.
Awareness = sending a message, getting attention and starting a conversation.
Enlarging the audience pool.