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lists
RoMaNs
ReAsOnS10 to take
a fresh
look at
inspired by Life of Brian’s famous “What have the Romans ever done for us” sketch
What have Romans ever done for us?Lists
Romans
Listly
10 reasons to be thankful for Lists
Romans
Listly
Each page links to
bonus content on
Bonus content
Listly
17 Quick Reasons
Listicles drive
traffic to blogs
Lists are quick to
consume & quick
to create
Lists Are A safe,
portioned
content type
that entices the
reader to skim,
click, read &
share
Mind Candy
What’s next for lists? via Listly
29 Smart Ways we
use lists to Share
insightful,useful
or funny GeMS What’s next for lists? : via
Lists act like
checklists, helping
us learn as we skim
Lists fill knowledge
gaps & satiate our
need for new cool
stuff to share
like Vegas, lists are
addictive because
the deliver a random
reward (something
share-worthy)
Wisdom
Listly
10 KEY Ways
Listicles
KEEP US
Focussed What’s next for lists? : via
The best lists are highly
targeted. They appeal to
exactly their audience by
a process of self
selection
We ignore lists that don’t
speak to our passions.
Our subconscious blocks
them from view
Lists send welcoming
triggers to our brains
Lists offer “Brain-off”
relaxation - A function of
trust & targeted content
Niched
Listly
17 TOP reasons
Numbered-Lists
Hook Our
Attention What’s next for lists? : via
Lists capture our
attention with
numbered headlines
the best headline
formulas utilize
numbered lists
Buzzfeed is proof of
the value of numbered
lists headlines
Listicles have become
iconic
Attention
Listly
33 REASONS To
EMBRACE
Imperfection What’s next for lists? : via
Humans love order
we complete series &
sentences & fill in
blanks
If you want to
engage people, leave
gaps & flaunt your
imperfections
Don’t forget
Lurkers & the 1%
rule
Imperfect
Listly
15 hacks to
make sure your
lists never go
out of style What’s next for lists? : via
People find lists when
they need them via
search
Lists play a big role
inorganic traffic to
blogs
Lists posts offer tips,
tricks & solutions on
most topics
Yet, There’s an infinite
supply of potential
list content
Eternal
Listly
99 tips to create
social compelling
List Content What’s next for lists? : via
Numbered lists are Human
hooks
We connect emotionally
with the content but also
readers who like the same
things we do
The title tells readers
what to expect, with an
estimate of implied read
time
Lists are a proven
playbook to deliver more
views & shares than other
content types
Connection
Listly
18 reasons
Editors can’t
resist lisTS What’s next for lists? : via
Bloggers, brands &
publishers seek
attention
They know lists =
compelling content
Lists also work as
playlists for all
media forms - e.g.
lists of videos,
slides, podcasts
etc
Trusted
Listly
9 WAYS LISTS
ARE TEXT/
KEyWORD RICH What’s next for lists? : via
a well written
focussed list, with
a great title is
highly findable
people self-select
lists that pique
their interest,
which is why great
lists are the best
hook
Findable
Listly
37 Reasons WE
crave ORDER What’s next for lists? : via
Giving order implies
priority
A list also implies pre-
work & pre-filtering
(curation by others)
new/ old, Top/Bottom,
fast/slow , cheap /
expensive - There’s
many ways to rank lists
Lists are the quickest
way to distill a topic &
tap into public opinion
Prioritized
Listly
7 ways html lists are
dating your blog
Time to
rethink
lists?
Sir Tim berners-lee
25 years on from inventing HTML
Follow-on
deck now
live.
Click to
view
Listly : for bloggers, brands, publishers &
journalists who want their readers to contribute
Don’t miss Listly on Wordpress
Listly embeds work on just
about all Blog/CMS platforms
1.Getting started guide
2.Local Lists
3.Listly About page
4.Time to Rethink Lists?
5.This Deck as a list
Try
these
Links
WHat next?
Want to help?
Share, download
& like the deck

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10 Reasons to Take a Fresh Look at Lists (Monty Python style)

  • 1. lists RoMaNs ReAsOnS10 to take a fresh look at inspired by Life of Brian’s famous “What have the Romans ever done for us” sketch
  • 2. What have Romans ever done for us?Lists Romans Listly
  • 3. 10 reasons to be thankful for Lists Romans Listly
  • 4. Each page links to bonus content on Bonus content Listly
  • 5. 17 Quick Reasons Listicles drive traffic to blogs Lists are quick to consume & quick to create Lists Are A safe, portioned content type that entices the reader to skim, click, read & share Mind Candy What’s next for lists? via Listly
  • 6. 29 Smart Ways we use lists to Share insightful,useful or funny GeMS What’s next for lists? : via Lists act like checklists, helping us learn as we skim Lists fill knowledge gaps & satiate our need for new cool stuff to share like Vegas, lists are addictive because the deliver a random reward (something share-worthy) Wisdom Listly
  • 7. 10 KEY Ways Listicles KEEP US Focussed What’s next for lists? : via The best lists are highly targeted. They appeal to exactly their audience by a process of self selection We ignore lists that don’t speak to our passions. Our subconscious blocks them from view Lists send welcoming triggers to our brains Lists offer “Brain-off” relaxation - A function of trust & targeted content Niched Listly
  • 8. 17 TOP reasons Numbered-Lists Hook Our Attention What’s next for lists? : via Lists capture our attention with numbered headlines the best headline formulas utilize numbered lists Buzzfeed is proof of the value of numbered lists headlines Listicles have become iconic Attention Listly
  • 9. 33 REASONS To EMBRACE Imperfection What’s next for lists? : via Humans love order we complete series & sentences & fill in blanks If you want to engage people, leave gaps & flaunt your imperfections Don’t forget Lurkers & the 1% rule Imperfect Listly
  • 10. 15 hacks to make sure your lists never go out of style What’s next for lists? : via People find lists when they need them via search Lists play a big role inorganic traffic to blogs Lists posts offer tips, tricks & solutions on most topics Yet, There’s an infinite supply of potential list content Eternal Listly
  • 11. 99 tips to create social compelling List Content What’s next for lists? : via Numbered lists are Human hooks We connect emotionally with the content but also readers who like the same things we do The title tells readers what to expect, with an estimate of implied read time Lists are a proven playbook to deliver more views & shares than other content types Connection Listly
  • 12. 18 reasons Editors can’t resist lisTS What’s next for lists? : via Bloggers, brands & publishers seek attention They know lists = compelling content Lists also work as playlists for all media forms - e.g. lists of videos, slides, podcasts etc Trusted Listly
  • 13. 9 WAYS LISTS ARE TEXT/ KEyWORD RICH What’s next for lists? : via a well written focussed list, with a great title is highly findable people self-select lists that pique their interest, which is why great lists are the best hook Findable Listly
  • 14. 37 Reasons WE crave ORDER What’s next for lists? : via Giving order implies priority A list also implies pre- work & pre-filtering (curation by others) new/ old, Top/Bottom, fast/slow , cheap / expensive - There’s many ways to rank lists Lists are the quickest way to distill a topic & tap into public opinion Prioritized Listly
  • 15. 7 ways html lists are dating your blog Time to rethink lists? Sir Tim berners-lee 25 years on from inventing HTML Follow-on deck now live. Click to view
  • 16. Listly : for bloggers, brands, publishers & journalists who want their readers to contribute Don’t miss Listly on Wordpress Listly embeds work on just about all Blog/CMS platforms
  • 17. 1.Getting started guide 2.Local Lists 3.Listly About page 4.Time to Rethink Lists? 5.This Deck as a list Try these Links WHat next? Want to help? Share, download & like the deck