A keynote discussion on how to leverage social media in the context of content management-driven websites and why companies should care. Presented by Nicole Still, Digital Strategist, Drink Digital Pty. Ltd.20 October 2008 @ RedDot Solutions Customer Day, Sydney, Australia

1. How to Optimise Your Website in a Web 2.0 World and Leverage Social Media RedDot Customer Day 2008 Presented by Nicole Still, Digital Strategist, Drink Digital Pty. Ltd. 20 October 2008 | Commercial in Confidence [10 TIPS]

2. Anyone under 30 assumes their life is public, unless they opt to make it private. Anyone over 30 assumes their life is private, unless they opt to make it public.

3. Nic’s Facebook page – thanks to her students

4. www.lynxeffect.com.au then and now

5. Did you know? 5 social media facts everyone should know

7. 2. eBay is Australia’s largest automotive site Double the Unique’s of Drive.com.au 5 x the time spent on the site than CARSguide.com.au Twice the reach than carsales.com.au 3 x more page views than Trading Post

9. 4. 1 in 3 US online retailers invest in Facebook Source: eMarketer.com, http://www.emarketer.com/Article.aspx?id=1006593

10. 5. YouTube is the No. 2 search engine in the US Source: comScore Networks, Extended Search Query Report, August 2008

11. So, what?

12. Social media is driving a decline of brand sites Source: eMarketer.com, http://www.emarketer.com/Article.aspx?id=1006593

13. Facebook is consuming consumers

14. Social media strategies strengthen SEO

15. 10 Tips Simple ways you can integrate social media to optimise your website

16. #1 Don’t ban Facebook

17. #2 Use your CMS to manage content

18. #3 Integrate Facebook into your site

19. #4 Create RSS widgets for syndication

20. #5 Install ‘inclusive’ social media toolbars

21. #6 Host site video on YouTube

22. #7 Leverage Flickr.com Ability to arrange page viewing options 3 Options per photo Available upon rollover ‘ Top 5’ Gallery live rotation of most voted photos & ability to select to view

23. #8 Tap into the blogosphere for free search traffic Source: www.summergames.lenovo.com

24. Fantastic fodder for search engines

25. #9 Start caring about mobile

26. #10 Ask: Is it better than the real thing?

27. Or, can you create an unique community for your passionate followers?

28. Share photos and tips (using Flickr and Wikipedia)

29. First, Dell Ideastorm – a Web 2.0 community

30. Then, Dell’s ‘social media for small business’ page on Facebook

32. Appendix

33. 50%+ Australians online visit social media sites/month