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How to Optimise Your Website  in a Web 2.0 World and Leverage Social Media RedDot Customer Day 2008  Presented by Nicole Still, Digital Strategist, Drink Digital Pty. Ltd. 20 October 2008 | Commercial in Confidence [10 TIPS]
Anyone under 30 assumes their life is public, unless they opt to make it private. Anyone over 30 assumes their life is private, unless they opt to make it public.
Nic’s Facebook page – thanks to her students
www.lynxeffect.com.au then and now
Did you know? 5 social media facts everyone should know
1. Six of Australia’s top 10 sites are social media sites ,[object Object],No. 4 eBay No. 9 Wikipedia No. 6 YouTube Source: comScore Networks, July 2008 No. 5 Facebook No. 10 Blogger
2. eBay is Australia’s largest automotive site Double the Unique’s of Drive.com.au 5 x the time spent on the site than CARSguide.com.au   Twice the reach than carsales.com.au 3 x more page views than Trading Post
3. If Facebook were a country… ,[object Object],Source: comScore Networks, July 2008; Did You Know 2.0 (youtube.com)
4. 1 in 3 US online retailers invest in Facebook Source: eMarketer.com, http://www.emarketer.com/Article.aspx?id=1006593
5. YouTube is the No. 2 search engine in the US  Source: comScore Networks, Extended Search Query Report, August 2008
So, what?
Social media is driving a decline of brand sites Source: eMarketer.com, http://www.emarketer.com/Article.aspx?id=1006593
Facebook is consuming consumers
Social media strategies strengthen SEO
10 Tips Simple ways you can integrate  social media to optimise your website
#1  Don’t ban Facebook
#2  Use your CMS to manage content
#3  Integrate Facebook into your site
#4  Create RSS widgets for syndication
#5  Install ‘inclusive’ social media toolbars
#6  Host site video on YouTube
#7  Leverage Flickr.com Ability to arrange page viewing options 3 Options per photo Available upon rollover ‘ Top 5’ Gallery live rotation of most voted photos & ability to select to view
#8  Tap into the blogosphere for free search traffic Source: www.summergames.lenovo.com
Fantastic fodder for search engines
#9  Start caring about mobile
#10  Ask: Is it better than the real thing?
Or, can you create an unique community for your passionate followers?
Share photos and tips (using Flickr and Wikipedia)
First, Dell Ideastorm – a Web 2.0 community
Then, Dell’s ‘social media for small business’ page on Facebook
Questions? ,[object Object],[object Object]
Appendix
50%+ Australians online visit social media sites/month

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10 Tips: How to Optimise Your Website in a Web 2.0 World

  • 1. How to Optimise Your Website in a Web 2.0 World and Leverage Social Media RedDot Customer Day 2008 Presented by Nicole Still, Digital Strategist, Drink Digital Pty. Ltd. 20 October 2008 | Commercial in Confidence [10 TIPS]
  • 2. Anyone under 30 assumes their life is public, unless they opt to make it private. Anyone over 30 assumes their life is private, unless they opt to make it public.
  • 3. Nic’s Facebook page – thanks to her students
  • 5. Did you know? 5 social media facts everyone should know
  • 6.
  • 7. 2. eBay is Australia’s largest automotive site Double the Unique’s of Drive.com.au 5 x the time spent on the site than CARSguide.com.au Twice the reach than carsales.com.au 3 x more page views than Trading Post
  • 8.
  • 9. 4. 1 in 3 US online retailers invest in Facebook Source: eMarketer.com, http://www.emarketer.com/Article.aspx?id=1006593
  • 10. 5. YouTube is the No. 2 search engine in the US Source: comScore Networks, Extended Search Query Report, August 2008
  • 12. Social media is driving a decline of brand sites Source: eMarketer.com, http://www.emarketer.com/Article.aspx?id=1006593
  • 14. Social media strategies strengthen SEO
  • 15. 10 Tips Simple ways you can integrate social media to optimise your website
  • 16. #1 Don’t ban Facebook
  • 17. #2 Use your CMS to manage content
  • 18. #3 Integrate Facebook into your site
  • 19. #4 Create RSS widgets for syndication
  • 20. #5 Install ‘inclusive’ social media toolbars
  • 21. #6 Host site video on YouTube
  • 22. #7 Leverage Flickr.com Ability to arrange page viewing options 3 Options per photo Available upon rollover ‘ Top 5’ Gallery live rotation of most voted photos & ability to select to view
  • 23. #8 Tap into the blogosphere for free search traffic Source: www.summergames.lenovo.com
  • 24. Fantastic fodder for search engines
  • 25. #9 Start caring about mobile
  • 26. #10 Ask: Is it better than the real thing?
  • 27. Or, can you create an unique community for your passionate followers?
  • 28. Share photos and tips (using Flickr and Wikipedia)
  • 29. First, Dell Ideastorm – a Web 2.0 community
  • 30. Then, Dell’s ‘social media for small business’ page on Facebook
  • 31.
  • 33. 50%+ Australians online visit social media sites/month