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@nicolefv
HOW	METRICS	
MAKE	YOUR	DEVOPS AWESOME
NICOLE	FORSGREN,	PHD
@NICOLEFV
CEO	&	CHIEF	SCIENTIST,	DEVOPS RESEARCH	AND	ASSESSMENT	(DORA)
@nicolefv
Culture
Automation
Metrics
Sharing
@nicolefv
@nicolefv
"I	think	building	this	culture	is	the	key	to	innovation.
Creativity	must	flow	from	everywhere.	Whether	you	are	a	
summer	intern	or	the	CTO,	any	good	idea	must	be	able	to	seek	
an	objective	test,	preferably	a	test	that	exposes	the	idea	to	real	
customers.
Everyone	must	be	able	to	experiment,	learn,	and	iterate.
Position,	obedience,	and	tradition	should	hold	no	power.	For	
innovation	to	flourish,	measurement	must	rule.”
- Greg	Linden
http://glinden.blogspot.com/2006/04/early-amazon-shopping-cart.html
@nicolefv
YOU	CAN’T	IMPROVE	WHAT	YOU	DON’T	MEASURE
@nicolefv
@nicolefv
Evaluating	well-designed	and	executed	
experiments	that	were	designed	to	improve	a	
key	metric,	only	about	1/3	were	successful	at	
improving	the	key	metric!
Online	Experimentation	at	Microsoft,	Kohavi et	al.	http://stanford.io/130uW6X
@nicolefv
ALWAYS	MEASURE	THINGS	THAT	MATTER
@nicolefv@nicolefv
THAT	WHICH	IS	MEASURED	GETS	MANAGED
In	business,	you	are	what	you	measure
@nicolefv
IF	YOU	CAPTURE	ONLY	ONE	METRIC,	
YOU	KNOW	WHAT	WILL	BE	GAMED
@nicolefv
@nicolefv@nicolefv
Sometimes,	we	just	measure	ALL	THE	THINGS.	But	STOP	and	ask	yourself:
• What	does	this	tell	me?
• How	can	I	use	this	to	make	a	decision?
• How	does	this	relate	to	an	outcome?
• Does	it	still	make	sense	to	measure	and	track	this	metric?
• What	are	the	unintended	consequences	of	implementing	this?
NOT	EVERYTHING	THAT	CAN	BE	COUNTED…
COUNTS
@nicolefv
@nicolefv
METRICS	INFORM	OUR	INCENTIVES…	
AND	SHAPE	BEHAVIOR
@nicolefv
METRICS	INFORM	OUR	INCENTIVES…	
AND	SHAPE	BEHAVIOR
Metric	=	deliver	code	on	schedule
Behavior	=	sprint	to	deliver	code	at	5pm	on	Friday
Unintended	consequence	=	ops	team	spends	the	weekend	putting	out	fires
@nicolefv
@nicolefv
JUST	BECAUSE	SOMETHING	IS	HARD	TO	MEASURE	
DOESN’T	MEAN	IT	ISN’T	WORTH	MEASURING
@nicolefv
QUICK	TANGENT:	NOT	ALL	DATA	IS	CREATED	EQUAL
• Who	here	thinks	surveys	are	sh*t?
@nicolefv
QUICK	TANGENT:	NOT	ALL	DATA	IS	CREATED	EQUAL
• Who	here	thinks	surveys	are	sh*t?
• Who	here	loves	the	data	in	your	log	files?
@nicolefv
@nicolefv
QUICK	TANGENT:	NOT	ALL	DATA	IS	CREATED	EQUAL
• We	use	PYSCHOMETRICS	to	give	us	reasonable	assurance	
our	data	is	good
• Validity	(two	types),	reliability
• Check	for	several	types	of	bias
• PLUS!	Continue	to	be	a	skeptic!	Correlation	!=	Causation
@nicolefv
WESTRUM ORGANIZATIONAL	CULTURE
PATHOLOGICAL
Power-oriented
BUREACRATIC
Rule-oriented
GENERATIVE
Performance-oriented
Low	cooperation Modest cooperation High	cooperation
Messengers shot Messengers	neglected Messengers trained
Responsibilities	shirked Narrow	responsibilities Risks	are	shared
Bridging discouraged Bridging tolerated Bridging	encouraged
Failure	leads	to	scapegoating Failure	leads	to	justice Failure	leads	to	inquiry
Novelty	crushed Novelty	leads	to	problems Novelty	implemented
Westrum,	R.	(2004).	A	typology	of	organisational cultures. Quality	and	safety	in	health	care, 13(suppl 2),	ii22-ii27.
@nicolefv
HOW	TO	MEASURE	WESTRUM	ORGANIZATIONAL	
CULTURE	IN	A	STATISTICALLY	VALID	&	RELIABLE	WAY
Rate	how	strongly	you	agree	(7)	or	disagree	(1)	to	the	following	statements:
• On	my	team,	information	is	actively	sought.
• On	my	team,	failures	are	learning	opportunities,	and	messengers	of	them	are	
not	punished.
• On	my	team,	responsibilities	are	shared.
• On	my	team,	cross-functional	collaboration	is	encouraged	and	rewarded.
• On	my	team,	failure	causes	enquiry.	
• On	my	team,	new	ideas	are	welcomed.
Forsgren,	N.,	J.	Humble	(2016).	“The	Role	of	Continuous	Delivery	in	IT	and	Organizational	Performance.”	In	the	
Proceedings	of	the	Western	Decision	Sciences	Institute	(WDSI)	2016,	Las	Vegas,	NV.
@nicolefv
WHAT	KINDS	OF	METRICS	SHOULD	WE	COLLECT?
DATA	ABOUT	SYSTEMS	&	PROCESS	FROM	SYSTEMS
DATA	ABOUT	SYSTEMS	&	PROCESS	FROM	PEOPLE
DATA	ABOUT	CULTURE	&	PEOPLE	FROM	PEOPLE
@nicolefv
DATA	ABOUT	SYSTEMS	&	PROCESS	FROM	SYSTEMS
DATA	ABOUT	SYSTEMS	&	PROCESS	FROM	SYSTEMS
@nicolefv
DATA	ABOUT	SYSTEMS	&	PROCESS	FROM	PEOPLE.
@nicolefv
IT’S	SUPER	IMPORTANT	TO	HAVE	DATA	ABOUT	YOUR	
SYSTEMS	FROM	BOTH	PEOPLE	AND	SYSTEMS
@nicolefv
IT’S	SUPER	IMPORTANT	TO	HAVE	DATA	ABOUT	YOUR	
SYSTEMS	FROM	BOTH	PEOPLE	AND	SYSTEMS
This image cannot currently be
displayed.
@nicolefv
IT’S	SUPER	IMPORTANT	TO	HAVE	DATA	ABOUT	YOUR	
SYSTEMS	FROM	BOTH	PEOPLE	AND	SYSTEMS
@nicolefv
WHAT	CAN	I	DO?
• Read	and	share	Data	Driven,	by	@dpatil and	@hmason
• Ask	others	about	metrics:
• Is	it	happening?	Where?
• Is	it	important?	
• Think	about	your	own	metrics:	
• Start	with	outcomes:	what’s	important?
• Then	think	about	what	influences	your	outcomes
• Define	and	communicate
@nicolefv
METRICS	HELP	US	COMMUNICATE
KEY:
• Give	them	meaningful	names
• Define	them	well
• Communicate	them	often	and	across	boundaries
@nicolefv
WE’VE	TALKED	ABOUT:
HOW	METRICS	MAKE	YOUR	DEVOPS	AWESOME
• You	can’t	improve	what	you	don’t	measure
• Always	measure	things	that	matter
• That	which	is	measured	gets	managed
• If	you	capture	only	one	metric,	you	know	exactly	what	will	be	gamed
• Metrics	inform	our	incentives…	and	shape	behavior
• Not	everything	that	can	be	counted...	Counts
• Just	because	something	is	hard	to	measure	doesn’t	mean	it	isn’t	worth	measuring
• Not	all	data	is	created	equal
• Collect	measures	from	both	systems	and	people
@nicolefv
WANT	MORE	METRICS?
Get	our	ROI	whitepaper,	find	
case	studies,	learn	about	
assessment,	&	get	
peer-reviewed	research
devops-research.com
Also	more	at:
nicolefv.com/research
nicolefv.com/resources
@nicolefv
THANK	YOU
NICOLEFV.COM

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