The document discusses how social media and the internet have fundamentally changed communication and influence. Anyone can now influence others and decisions are impacted by public opinions shared online. New forms of cooperation enabled by technology may create new wealth and change how governments conduct diplomacy as citizens are now able to directly participate in foreign policy discussions. The rise of public diplomacy 2.0 through social media allows for collective diplomacy where citizens globally can engage in discussions that were traditionally limited to governments.

1. losing control in diplomacy
& foreign politics
Nikos Drandakis

2. strikes
gaza

6. social media by the numbers
illiion blogs
• 200+ m
n Twitter users
• 4+ millio messages daily
400.000+ Twitter
• YouTube videos
10 hours of new
•
every minute
Facebook users
150+ million
•

8. a u d i e nce
pa r t i ci p ant

10. the Internet tribes
Source: Forrester Research

12. Source: Forrester Research

13. the new influencer ecosystem
fundamentally changed how we make
decisions or opinions

14. anyone can influence anyone

15. out of control

16. Customer Generated Advertising

17. Customer Generated Advertising

20. public diplomacy
In international relations, the term public
diplomacy is a term coined in the 1960s to
describe aspects of international diplomacy
other than the interactions between national
governments.

21. questions

22. public diplomacy 2.0?

23. citizens participation?

24. collective diplomacy?

25. citizen generated
foreign policy?

28. new forms of cooperation
enabled by new technologies
create new forms of wealth
Howard Rheingold

29. new forms of cooperation
enabled by new technologies
create new forms of wealth
...government?
...diplomacy?
...co-existing?

30. thank you
Nikos Drandakis
http://www.nylon.gr
drandakis@gmail.com