4. Turning to communities, consumers...
•Ignore messages
•Insist on involvement and resonance
•Maintain control over their privacy
•Prefer peers’ endorsements
22. the Community Manager
3 major shifts
•Consumer: from Messages to Connections
•Media: from Push to Pull interactions
•Operations: from Campaigns to Conversations
25. CONNECT WITH ME:
Nikos Drandakis: www.nylon.gr
@Twitter: twitter.com/drandakis
@e-mail drandakis@gmail.com
this presentation is
always available at
www.slideshare.net/nikos/