An overview of what is Social Media and why should businesses care about this future trend

2. What is Social Media?

3. Transform the passive consumer ...

4. … into active participant

7. What’s in it for us ?

8. 2 reasons:

9. 1

10. Marketing has shifted. It’s no longer on two domains

11. a) Corporate Website

12. b) Google Traffic

13. c) Social Media

14. 2

15. It’s huge ...

16. Google vs. Facebook

17. Google vs. MySpace

18. Google vs. YouTube

19. Google vs. hi5

20. 100.000.000+ blogs * 33.000+ in Greece ** * Source: technorati.com ** Source: sync.gr

22. Case Studies

23. The breakup

24. Web 1.0

25. Web 2.0

26. The customer is in charge

27. The customer is in charge

28. Opportunity or a Threat ?

29. Many things about your company take place out of your control.

30. The Cryptonite case

32. The Cryptonite blog

34. Customer Generated Advertising

35. Alex’s complaints

36. Writes on his blog

37. Others comment with their opinion

38. Νο . 2 for Spirit Airlines on Google #2

39. The Jetblue case

40. From Information To Conversation

41. Social Networks

42. The tribes of the Internet Source: Forrester Research

49. Dominant Activity SHARING

50. Sharing my Presentation www.slideshare.net/nikos

51. Professional Network

52. Our blog