Managing AIBA Boxing Talent Presentation on Global Strategy & Execution

1. Managing AIBA Boxing Talent
Presentation on Global Strategy & Execution

2. In this Presentation
Overview of Strategy and Execution……………………….. 03
Boxing Talent & Market Due delegence..................... 04
Global Boxing Markets……………………………………………. 07
Boxing Markets India…………………………………………….. 08
Strategy…………………………………………………………………. 10
Execution Planning…………………………………………………. 13
Endorsements………………………………………………………… 15
Revenue Generation………………………………………………. 19
Digital Initiatives…………………………………………………….. 20
Public Relations……………………………………………………… 21
Timeline…………………………………………………………………. 23
Team Structure………………………………………………………. 24

4. Boxing Talent & Market Due delegence

5. Boxing Talent Assessment
• Top 10 boxers from multiple categories Men and
Women
• Central Europe, Eastern Europe, United Kingdom and
USA will be our major focus in terms of selection of
boxers to represent
• Other catchment areas are Asia, South East Asia and
Central America
• Emerging countries like India, China and other Eastern
European nations will also be our preferred
catchments of boxer representation

6. 0
1
2
3
4
5
No.ofBoxers
Countries
Boxers in Top 3

7. Global Boxing Markets (Sport popularity and sponsorship attractiveness)
USA
UK
GER UKR
RUSSIA
INDIA

8. Boxing Markets Global & India
Boxing in India
• Recent success of Boxing India at Olympics and Asian championships has elevated
the sport to new levels commercially
• Boxers like Vijendra Singh and Mary Kom are role models for the youth
• Boxing enjoys special status amongst the states in North India
• Haryana, Sikkim, Delhi, Manipur are the hot beds of boxing (participation and
spectators)
• India’s foray in WSB with Mumbai Fighters has increased popularity of boxing in
India
• India has 27 boxers in Top50 Men and Women across all categories in AIBA rankings

9. 0 1 2 3 4 5 6 7
Top 5
Top 10
Top 15
Top 20
Top 25
Top 30
Top 35
Top 40
Top 45
Top 50
Top 5 Top 10 Top 15 Top 20 Top 25 Top 30 Top 35 Top 40 Top 45 Top 50
Men 0 1 2 1 1 2 1 1 0 1
Women 4 2 5 2 3 0 0 0 0 0
Indian boxers in AIBA Men v Women

10. Strategy

11. • Promoting boxers globally
• Planning PR activities around competition Participation and
other achievements
• Brand Endorsements
• Optimum utilization of Online/Digital Media to promote
talent globally
Objectives of our Marketing and PR initiative will lead to
• Creating commercial partnerships in the selected markets
• Creating endorsement opportunities in selected markets
• Creating a central monetization plan for boxers
Over all Aim

12. Creating integrated Marketing strategies for boxers at four different levels
Four pillar revenue generation plan featuring
Boxer country Specific
Endorsement Planning
AIBA Boxers
Base-level global Public Relation Program for continuous visibility
Other Revenue
Generation
Planning
Global
Endorsement
Planning
Digital Revenues

13. Execution Planning

14. • Execution of all marketing activities will
happen from main offices in India and UAE
• Revenue generation initiatives will happen
from the two main offices and from global
partner offices in Ukraine, United
Kingdom, United States of America and
Germany
• Second stage of operational expansion will
happen via partners in China, Brazil and
Azerbaijan
Partner Network
Offices
Administrative
Headquarters
Headquarters
•UK
•USA
•Ukraine
• Germany
• Russia
• Dubai, UAE
• Mumbai, India
Operational Layout Plan
ENDORSEMENTS
EVENTS,APPEARANCES
& OTHER SOURCES
DIGITAL
ACTIVATIONS
SUPPORTED BY GLOBAL
& LOCAL PR ACTIVITIES
CORE SOURCES OF GENERATING REVENUE FOR AIBA BOXERS

15. Endorsements
Strategic
Partnerships
in Top
Markets
Global
Endorsements
Appearances
Digital
Initiatives
Endorsement Tiers
Tier Two
• Main boxing markets
• Targeting brands
investing in sports
• Activated in alliance
specific countries
Tier One
• Central Endorsements
activated from India
• Targeting Global brands
• Targeting Indian brands
looking for reach in Boxer
markets
Endorsement
Tiers
2 Tier Endorsement management approach

16. Strategic
Partnerships
in Top
Markets
Global
Endorsements
Appearances
Digital
Initiatives
Endorsement Tiers
• Global Endorsements initiated from India
• Targeted towards organizations of Indian origin with presence
in global markets where boxing is a connect
• Global endorsements will also be targeted towards brands
associated with sports and the especially the traits of boxing

17. • Automotive Sector
• Healthcare/Hospital
• Food (Health, Processed and Supplements)
• Nutrition (OTC drugs)
• Nutracuticals
• Personal Care
• Financial Services (Credit Card, Brokerage, Mortgage, etc.)
• Infrastructure Sector
• Insurance
• Sports wear (Performance wear, Casual wear, Equipment, Footwear etc.)
• Supermarkets
• Beverages (Non Alcoholic, Energy Drinks and Water)
• Ecommerce
• Telecommunications
• Consumer Electronics
• Fuel
• Specialty Retail (Clothing, Toys, etc.)
• Public Sector Units
Potential sectors we have shortlisted for Global Endorsement/Sponsorship
initiative

18. Strategic
Partnerships
in Top
Markets
Global
Endorsements
Appearances
Digital
Initiatives
Endorsement Tiers
• We have identified 4-5 Key Markets with maximum
potential for revenue generation from
Endorsements/Sponsorships
• Each country will have our representative who will work
on country/region based endorsements and sponsorship
deals for boxers from that particular country and/or
region
• The endorsement/sponsorship universe will vary from
central sponsorship

19. Revenue Generation
Strategic
Partnerships
in Top
Markets
Global
Endorsements
Appearances
Digital
Initiatives
Endorsement Tiers
Revenue Generation plans include:
• Coaching Camps
• Training sessions designed by the boxers and their coaches
to be introduced to health Clubs
• Appearances Events
• Appearances Television
• Boxing based Reality Show
• Speaker Engagements

20. Digital Initiative
Strategic
Partnerships
in Top
Markets
Global
Endorsements
Appearances
Digital
Initiatives
Endorsement Tiers
Revenue generation on Digital platforms will happen via
personalized digital assets created for the boxers, some of the
proposed revenue generation ideas include:
• Social network chats
• Social Network webisodes
• Applications based on boxing
• Games based on boxing
• Boxing based content for all digital platforms
• Ecommerce opportunities
Digital initiatives will happen with strategic partners in the digital
space.

21. Public Relations
Three way connect program for the boxers we represent :
1. Media
2. Brand
3. Consumer/Fans
We propose to do a 360 degree campaign for the AIBA talent we
manage. The plan will include offline and online activities.

22. 360 campaign
Media ConsumerBrand
Profiling Paid CoverageOne on One Commercial CSR Interaction Advocacy
Endorsements Events
Speaking
Engagements Press Cons Online Offline
Micro Sites BlogsFB Pages Chats Videos Contests Meet Up’s Contests
A/V Microblog
INLINE

23. Timeline
August September October November December
Talent evaluation
Talent selection
Partner evaluation
Partner appointment
PR agency tender
opens
Talent photo shoot
Web asset
development begins
Partner meeting
Final strategy
planning
Sponsorship/Endo
rsement planning
Collateral planning
and design
Target setting
PR partner
selection
Content planning
and design
PR activities
commence
Announcement
across boxer
countries
Press conference
Go to market
Activation of Tier I &II marketing commences
Process supported by AIBA and other parties involved

24. Team Structure
AIBA
Agency 1India & UAE
Partner
Office UK
Partner
Office USA
Partner
Office
Ukraine
Partner
Office
Germany
Supported by
Associate partners in other countries like China, Cuba, Azerbaijan etc.
Global PR
National PR
Online
Media
Team Structure

25. presentation
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