A project to engage users as participants only works if people are sufficiently motivated to show up and get involved. This presentation covers three aspects of motivating participants: addressing their core desires, inviting them clearly, and responding to/celebrating their work. Presented by Nina Simon of Museum 2.0 for a MIDEA webinar on December 7, 2010.

1. MOTIVATING
PARTICIPATION
NINA SIMON
PHOTO BY JEFFC5000 ON FLICKR
MUSEUM 2.0

2. where I live

3. what i do
balboa park online collaborative
boston children’s museum
calgary science center
chabot space science center
chicago history museum
denver art museum
experience music project
girls math and science partnership
international spy museum
monterey bay aquarium
museu picasso
oakland museum
SFMOMA
smithsonian museum of natural history
statens museum for kunst
tech museum of innovation

4. what i focus on
Authority is content provider Authority is platform provider

5. HOW?
Authority is platform provider

6. HOW?
what do they
need?
Authority is platform provider

7. HOW?
what are
you about?
what do they
need?
Authority is platform provider

8. HOW?
what are
you about?
what will these
relationships look
like?
what do they
need?
Authority is platform provider

9. What core desires or
interests can people
satisfy by participating
in your project?
PHOTO BY JEFFC5000 ON FLICKR

10. why do people come to museums?
explorers
experience seekers
rechargers
facilitators
professional/hobbyists

11. what do people already do on the web?

12. and what do they need to be happy?
satisfying work to do
the experience of being good at something
time spent with people we like
the chance to be part of something bigger
Jane McGonigal, Director of Games Research &
Development at the Institute for the Future

16. http://www.vam.ac.uk/collections/textiles/lawty/world_beach/

17. http://www.vam.ac.uk/collections/textiles/lawty/world_beach/

18. http://www.vam.ac.uk/collections/textiles/lawty/world_beach/

19. http://www.vam.ac.uk/collections/textiles/lawty/world_beach/

20. http://www.vam.ac.uk/collections/textiles/lawty/world_beach/

21. How do you tell people
that you want them to
participate?
PHOTO BY JEFFC5000 ON FLICKR

23. www.wearemedia.org/Ways+to+Participate

27. How will you respond
to and celebrate
participation?
PHOTO BY JEFFC5000 ON FLICKR

29. www.slideshare.net/dings/pawned-gamification-and-its-discontents

32. “At first, I wasn't sure whether or not my
responses were useful to anybody. It took a
long time for any feedback to filter through.
When it did come I really appreciated Nina's
thanks and encouragement. That's what kept
me coming back to the site.”
http://museumtwo.blogspot.com/2010/03/participatory-museum-process-part-2.html

33. Worcester City Gallery and Museum

34. Worcester City Gallery and Museum

35. Worcester City Gallery and Museum

37. MOTIVATING
PARTICIPATION
NINA SIMON
PHOTO BY JEFFC5000 ON FLICKR
MUSEUM 2.0