SlideShare une entreprise Scribd logo
1  sur  23
Télécharger pour lire hors ligne
MAKING A MARKETPLACE
A CHECKLIST FOR ONLINE DISRUPTION

                         inspired by @bgurley
                     by @nireyal and @sanguit
On November 13, 2012, Bill Gurley, a partner at Benchmark Capital, posted a remarkable essay
on his blog. In it, he described the, “10 factors to consider when evaluating digital
marketplaces.” Given the tremendous value marketplaces are known to create and how hard
they are to get right, we found this essay to be a goldmine of insight. We wanted to digest
Bill’s post into a more memorable format.
The result is this brief checklist we hope will help take some of the luck out of evaluating
marketplace businesses. As Bill wrote, “It is unlikely that you will !nd a marketplace
opportunity that would score ten out of ten with respect to this list.” But according to Bill, the
odds of success improve the more of these characteristics the business exhibits.
                                                                                 - Nir and Sangeet



               Read Bill Gurley’s original post here: http://goo.gl/xoAUw
1. Does your marketplace
make a behavior dramatically
easier and more e"cient?
Alibaba
Made transactions between US importers and
Chinese manufacturers dramatically easier than the
previous methods of !nding suppliers.
2. Does your marketplace
produce more value than
current markets?
AirBnB
Allows anyone to run their own hotel. Room
owners pro!t from renting out unused rooms
while guests bene!ts from lower prices.
3. Does your marketplace
utilize a new technology to
create e"ciencies?
OpenTable
Leveraged adoption of high-speed internet access
by both restaurants and consumers to create a web-
based reservation platform.
4. Does your marketplace
consolidate a fragmented
market?
Kickstarter
Connects entrepreneurs with !nancial backers who
want to see projects succeed. Both sides of the market
are fragmented with no dominant players.
5. Does your marketplace
make it easy for suppliers to
sign-up?
Etsy
Makes it very simple to sell handcrafted goods
in minutes.
6. Does your marketplace
serve a large market?
eBay
Serves a very large market of online buyers and
sellers for just about anything.
7. Can your marketplace
bring in unserved customers and
expand the market?
oDesk
             Expanded the market for software outsourcing by
             making it simple enough for anyone to use.




Photo Credit: racheocity
8. Does your marketplace
serve a frequent need?
GrubHub
Serves a frequent need for many o"ce workers,
ordering daily food delivery.
9. Does your marketplace
control the transaction?
Uber
Is at the center of the payment #ow when it
coordinates a ride between a driver and rider.
10. Does your marketplace
leverage a network e#ect?
YouTube
Is more valuable with each new video published to
the site. The more videos posted, the more
important the site becomes to viewers.
Good luck
We wish you success making your marketplace.

          // @nireyal blogging at: nirandfar.com
       // @sanguit blogging at: platformed.info




  Read Bill Gurley’s original post here: http://goo.gl/xoAUw

Contenu connexe

Tendances

128 High Converting Growth Hacks - the most epic growth hacking list
128 High Converting Growth Hacks - the most epic growth hacking list128 High Converting Growth Hacks - the most epic growth hacking list
128 High Converting Growth Hacks - the most epic growth hacking listHelvijs Smoteks
 
Hooked: How to Build Habit-Forming Products with Nir Eyal
Hooked: How to Build Habit-Forming Products with Nir EyalHooked: How to Build Habit-Forming Products with Nir Eyal
Hooked: How to Build Habit-Forming Products with Nir EyalNir Eyal
 
Growth Hacking Fundamentals @ Echelon Jakarta (by Growth Hacking Asia)
Growth Hacking Fundamentals @ Echelon Jakarta (by Growth Hacking Asia)Growth Hacking Fundamentals @ Echelon Jakarta (by Growth Hacking Asia)
Growth Hacking Fundamentals @ Echelon Jakarta (by Growth Hacking Asia)Growth Hacking Asia
 
Growth Lessons from Early Snapchat
Growth Lessons from Early SnapchatGrowth Lessons from Early Snapchat
Growth Lessons from Early SnapchatMozza
 
Think Like A Growth Hacker
Think Like A Growth HackerThink Like A Growth Hacker
Think Like A Growth HackerTim Homuth
 
Influencer marketing strategy - module 4 lesson 2
Influencer marketing strategy - module 4 lesson 2Influencer marketing strategy - module 4 lesson 2
Influencer marketing strategy - module 4 lesson 2Greg Jarboe
 
Influencer marketing strategy - module 6 lesson 2
Influencer marketing strategy - module 6 lesson 2Influencer marketing strategy - module 6 lesson 2
Influencer marketing strategy - module 6 lesson 2Greg Jarboe
 
Influencer marketing strategy - module 5 lesson 1
Influencer marketing strategy - module 5 lesson 1Influencer marketing strategy - module 5 lesson 1
Influencer marketing strategy - module 5 lesson 1Greg Jarboe
 
Influencer marketing strategy - module 3 lesson 3
Influencer marketing strategy - module 3 lesson 3Influencer marketing strategy - module 3 lesson 3
Influencer marketing strategy - module 3 lesson 3Greg Jarboe
 
Building a Marketplace: A Checklist for Online Disruption
Building a Marketplace: A Checklist for Online DisruptionBuilding a Marketplace: A Checklist for Online Disruption
Building a Marketplace: A Checklist for Online DisruptionSangeet Paul Choudary
 
[500DISTRO] The Scientific Method: How to Design & Track Viral Growth Experim...
[500DISTRO] The Scientific Method: How to Design & Track Viral Growth Experim...[500DISTRO] The Scientific Method: How to Design & Track Viral Growth Experim...
[500DISTRO] The Scientific Method: How to Design & Track Viral Growth Experim...500 Startups
 
Getting to Minimum Viable Product (MVP)
Getting to Minimum Viable Product (MVP)Getting to Minimum Viable Product (MVP)
Getting to Minimum Viable Product (MVP)swong02
 
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins29 Growth Hacking Quick Wins
29 Growth Hacking Quick WinsMattan Griffel
 
Influencer marketing strategy - module 1 lesson 2
Influencer marketing strategy - module 1 lesson 2Influencer marketing strategy - module 1 lesson 2
Influencer marketing strategy - module 1 lesson 2Greg Jarboe
 
Influencer marketing strategy - module 5 lesson 3
Influencer marketing strategy - module 5 lesson 3Influencer marketing strategy - module 5 lesson 3
Influencer marketing strategy - module 5 lesson 3Greg Jarboe
 
How to Determine the ROI of Anything
How to Determine the ROI of AnythingHow to Determine the ROI of Anything
How to Determine the ROI of AnythingGary Vaynerchuk
 
Influencer marketing strategy - module 6 lesson 3
Influencer marketing strategy - module 6 lesson 3Influencer marketing strategy - module 6 lesson 3
Influencer marketing strategy - module 6 lesson 3Greg Jarboe
 
Social Media Roi
Social Media RoiSocial Media Roi
Social Media RoiHakan Akben
 
Hooked Model
Hooked ModelHooked Model
Hooked ModelNir Eyal
 

Tendances (20)

128 High Converting Growth Hacks - the most epic growth hacking list
128 High Converting Growth Hacks - the most epic growth hacking list128 High Converting Growth Hacks - the most epic growth hacking list
128 High Converting Growth Hacks - the most epic growth hacking list
 
Hooked: How to Build Habit-Forming Products with Nir Eyal
Hooked: How to Build Habit-Forming Products with Nir EyalHooked: How to Build Habit-Forming Products with Nir Eyal
Hooked: How to Build Habit-Forming Products with Nir Eyal
 
Growth Hacking Fundamentals @ Echelon Jakarta (by Growth Hacking Asia)
Growth Hacking Fundamentals @ Echelon Jakarta (by Growth Hacking Asia)Growth Hacking Fundamentals @ Echelon Jakarta (by Growth Hacking Asia)
Growth Hacking Fundamentals @ Echelon Jakarta (by Growth Hacking Asia)
 
Growth Lessons from Early Snapchat
Growth Lessons from Early SnapchatGrowth Lessons from Early Snapchat
Growth Lessons from Early Snapchat
 
Think Like A Growth Hacker
Think Like A Growth HackerThink Like A Growth Hacker
Think Like A Growth Hacker
 
Growth Hacking
Growth HackingGrowth Hacking
Growth Hacking
 
Influencer marketing strategy - module 4 lesson 2
Influencer marketing strategy - module 4 lesson 2Influencer marketing strategy - module 4 lesson 2
Influencer marketing strategy - module 4 lesson 2
 
Influencer marketing strategy - module 6 lesson 2
Influencer marketing strategy - module 6 lesson 2Influencer marketing strategy - module 6 lesson 2
Influencer marketing strategy - module 6 lesson 2
 
Influencer marketing strategy - module 5 lesson 1
Influencer marketing strategy - module 5 lesson 1Influencer marketing strategy - module 5 lesson 1
Influencer marketing strategy - module 5 lesson 1
 
Influencer marketing strategy - module 3 lesson 3
Influencer marketing strategy - module 3 lesson 3Influencer marketing strategy - module 3 lesson 3
Influencer marketing strategy - module 3 lesson 3
 
Building a Marketplace: A Checklist for Online Disruption
Building a Marketplace: A Checklist for Online DisruptionBuilding a Marketplace: A Checklist for Online Disruption
Building a Marketplace: A Checklist for Online Disruption
 
[500DISTRO] The Scientific Method: How to Design & Track Viral Growth Experim...
[500DISTRO] The Scientific Method: How to Design & Track Viral Growth Experim...[500DISTRO] The Scientific Method: How to Design & Track Viral Growth Experim...
[500DISTRO] The Scientific Method: How to Design & Track Viral Growth Experim...
 
Getting to Minimum Viable Product (MVP)
Getting to Minimum Viable Product (MVP)Getting to Minimum Viable Product (MVP)
Getting to Minimum Viable Product (MVP)
 
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
 
Influencer marketing strategy - module 1 lesson 2
Influencer marketing strategy - module 1 lesson 2Influencer marketing strategy - module 1 lesson 2
Influencer marketing strategy - module 1 lesson 2
 
Influencer marketing strategy - module 5 lesson 3
Influencer marketing strategy - module 5 lesson 3Influencer marketing strategy - module 5 lesson 3
Influencer marketing strategy - module 5 lesson 3
 
How to Determine the ROI of Anything
How to Determine the ROI of AnythingHow to Determine the ROI of Anything
How to Determine the ROI of Anything
 
Influencer marketing strategy - module 6 lesson 3
Influencer marketing strategy - module 6 lesson 3Influencer marketing strategy - module 6 lesson 3
Influencer marketing strategy - module 6 lesson 3
 
Social Media Roi
Social Media RoiSocial Media Roi
Social Media Roi
 
Hooked Model
Hooked ModelHooked Model
Hooked Model
 

En vedette

Telecom SaaS Billing Solutions Case Study
Telecom SaaS Billing Solutions Case StudyTelecom SaaS Billing Solutions Case Study
Telecom SaaS Billing Solutions Case StudyAtul Gulrajani
 
Empower your SaaS with a Marketplace
Empower your SaaS with a MarketplaceEmpower your SaaS with a Marketplace
Empower your SaaS with a MarketplaceAnji Ismail
 
Business Model 101: The Basics of Marketplaces, SaaS & Ecommerce [reduced]
Business Model 101: The Basics of Marketplaces, SaaS & Ecommerce [reduced]Business Model 101: The Basics of Marketplaces, SaaS & Ecommerce [reduced]
Business Model 101: The Basics of Marketplaces, SaaS & Ecommerce [reduced]Point Nine Capital
 
The Digital Telecom. Cloud Services
The Digital Telecom. Cloud ServicesThe Digital Telecom. Cloud Services
The Digital Telecom. Cloud ServicesParviz Iskhakov
 
Telecom Billing Solutions By Sohag Sarkar
Telecom Billing Solutions By Sohag SarkarTelecom Billing Solutions By Sohag Sarkar
Telecom Billing Solutions By Sohag SarkarSohag Sarkar
 
David Skok's, SMASH Summit NYC
David Skok's,  SMASH Summit NYCDavid Skok's,  SMASH Summit NYC
David Skok's, SMASH Summit NYC500 Startups
 
How to Hire a Great VP Sales '14: From NY Enterprise Tech Meet-up
How to Hire a Great VP Sales '14:  From NY Enterprise Tech Meet-upHow to Hire a Great VP Sales '14:  From NY Enterprise Tech Meet-up
How to Hire a Great VP Sales '14: From NY Enterprise Tech Meet-upstormventures
 
How (and When) to Hire a Great VP of Customer Success Management CSM
How (and When) to Hire a Great VP of Customer Success Management CSMHow (and When) to Hire a Great VP of Customer Success Management CSM
How (and When) to Hire a Great VP of Customer Success Management CSMGainsight
 
SaaStr at Dreamforce '14: Benchmarking Your Start-Up: How Am I Doing -- Rea...
SaaStr at Dreamforce '14:  Benchmarking Your Start-Up:  How Am I Doing -- Rea...SaaStr at Dreamforce '14:  Benchmarking Your Start-Up:  How Am I Doing -- Rea...
SaaStr at Dreamforce '14: Benchmarking Your Start-Up: How Am I Doing -- Rea...stormventures
 
Tom Tunguz Talk at Wharton San Francisco
Tom Tunguz Talk at Wharton San FranciscoTom Tunguz Talk at Wharton San Francisco
Tom Tunguz Talk at Wharton San FranciscoTomasz Tunguz
 
How to Develop Your SaaS Pricing Model
How to Develop Your SaaS Pricing ModelHow to Develop Your SaaS Pricing Model
How to Develop Your SaaS Pricing ModelLincoln Murphy
 
SaaS Accounting: The blueprint to understanding and optimizing
SaaS Accounting: The blueprint to understanding and optimizingSaaS Accounting: The blueprint to understanding and optimizing
SaaS Accounting: The blueprint to understanding and optimizingPrice Intelligently
 
9 Worst Practices in SaaS Metrics
9 Worst Practices in SaaS Metrics9 Worst Practices in SaaS Metrics
9 Worst Practices in SaaS MetricsChristoph Janz
 
The SaaS business model
The SaaS business modelThe SaaS business model
The SaaS business modelDavid Skok
 
Slack's Ali Rayl on Scaling Support for User Growth
Slack's Ali Rayl on Scaling Support for User GrowthSlack's Ali Rayl on Scaling Support for User Growth
Slack's Ali Rayl on Scaling Support for User GrowthHeavybit
 
A SaaS Metric designed to Increase Free Trial Conversions
A SaaS Metric designed to Increase Free Trial ConversionsA SaaS Metric designed to Increase Free Trial Conversions
A SaaS Metric designed to Increase Free Trial ConversionsLincoln Murphy
 
How to Drive Growth with Customer Success Metrics
How to Drive Growth with Customer Success MetricsHow to Drive Growth with Customer Success Metrics
How to Drive Growth with Customer Success MetricsGainsight
 

En vedette (20)

Telecom SaaS Billing Solutions Case Study
Telecom SaaS Billing Solutions Case StudyTelecom SaaS Billing Solutions Case Study
Telecom SaaS Billing Solutions Case Study
 
Empower your SaaS with a Marketplace
Empower your SaaS with a MarketplaceEmpower your SaaS with a Marketplace
Empower your SaaS with a Marketplace
 
Business Model 101: The Basics of Marketplaces, SaaS & Ecommerce [reduced]
Business Model 101: The Basics of Marketplaces, SaaS & Ecommerce [reduced]Business Model 101: The Basics of Marketplaces, SaaS & Ecommerce [reduced]
Business Model 101: The Basics of Marketplaces, SaaS & Ecommerce [reduced]
 
The Digital Telecom. Cloud Services
The Digital Telecom. Cloud ServicesThe Digital Telecom. Cloud Services
The Digital Telecom. Cloud Services
 
Telecom Billing Solutions By Sohag Sarkar
Telecom Billing Solutions By Sohag SarkarTelecom Billing Solutions By Sohag Sarkar
Telecom Billing Solutions By Sohag Sarkar
 
A Guide to Marketplaces
A Guide to MarketplacesA Guide to Marketplaces
A Guide to Marketplaces
 
David Skok's, SMASH Summit NYC
David Skok's,  SMASH Summit NYCDavid Skok's,  SMASH Summit NYC
David Skok's, SMASH Summit NYC
 
How to Hire a Great VP Sales '14: From NY Enterprise Tech Meet-up
How to Hire a Great VP Sales '14:  From NY Enterprise Tech Meet-upHow to Hire a Great VP Sales '14:  From NY Enterprise Tech Meet-up
How to Hire a Great VP Sales '14: From NY Enterprise Tech Meet-up
 
What is Pipeline Marketing
What is Pipeline Marketing What is Pipeline Marketing
What is Pipeline Marketing
 
How (and When) to Hire a Great VP of Customer Success Management CSM
How (and When) to Hire a Great VP of Customer Success Management CSMHow (and When) to Hire a Great VP of Customer Success Management CSM
How (and When) to Hire a Great VP of Customer Success Management CSM
 
SaaStr at Dreamforce '14: Benchmarking Your Start-Up: How Am I Doing -- Rea...
SaaStr at Dreamforce '14:  Benchmarking Your Start-Up:  How Am I Doing -- Rea...SaaStr at Dreamforce '14:  Benchmarking Your Start-Up:  How Am I Doing -- Rea...
SaaStr at Dreamforce '14: Benchmarking Your Start-Up: How Am I Doing -- Rea...
 
Tom Tunguz Talk at Wharton San Francisco
Tom Tunguz Talk at Wharton San FranciscoTom Tunguz Talk at Wharton San Francisco
Tom Tunguz Talk at Wharton San Francisco
 
How to Develop Your SaaS Pricing Model
How to Develop Your SaaS Pricing ModelHow to Develop Your SaaS Pricing Model
How to Develop Your SaaS Pricing Model
 
SaaS Accounting: The blueprint to understanding and optimizing
SaaS Accounting: The blueprint to understanding and optimizingSaaS Accounting: The blueprint to understanding and optimizing
SaaS Accounting: The blueprint to understanding and optimizing
 
The Secrets to SaaS Pricing
The Secrets to SaaS PricingThe Secrets to SaaS Pricing
The Secrets to SaaS Pricing
 
9 Worst Practices in SaaS Metrics
9 Worst Practices in SaaS Metrics9 Worst Practices in SaaS Metrics
9 Worst Practices in SaaS Metrics
 
The SaaS business model
The SaaS business modelThe SaaS business model
The SaaS business model
 
Slack's Ali Rayl on Scaling Support for User Growth
Slack's Ali Rayl on Scaling Support for User GrowthSlack's Ali Rayl on Scaling Support for User Growth
Slack's Ali Rayl on Scaling Support for User Growth
 
A SaaS Metric designed to Increase Free Trial Conversions
A SaaS Metric designed to Increase Free Trial ConversionsA SaaS Metric designed to Increase Free Trial Conversions
A SaaS Metric designed to Increase Free Trial Conversions
 
How to Drive Growth with Customer Success Metrics
How to Drive Growth with Customer Success MetricsHow to Drive Growth with Customer Success Metrics
How to Drive Growth with Customer Success Metrics
 

Similaire à Making a Marketplace: A Checklist for Online Disruption

Business Mission Statement Of Ebay
Business Mission Statement Of EbayBusiness Mission Statement Of Ebay
Business Mission Statement Of EbayCheryl Viljoen
 
Advanced Information And Communication Technology At Ebay
Advanced Information And Communication Technology At EbayAdvanced Information And Communication Technology At Ebay
Advanced Information And Communication Technology At EbayLiz Sims
 
Ebay Final Revision
Ebay Final RevisionEbay Final Revision
Ebay Final Revisionjwpmjack
 
DEF CON 27- FINALPHOENIX - rise of the hypebots
DEF CON 27- FINALPHOENIX - rise of the hypebotsDEF CON 27- FINALPHOENIX - rise of the hypebots
DEF CON 27- FINALPHOENIX - rise of the hypebotsFelipe Prado
 
PGDM2 1526 RAHUL SINGH IAE A2
PGDM2 1526 RAHUL SINGH IAE A2PGDM2 1526 RAHUL SINGH IAE A2
PGDM2 1526 RAHUL SINGH IAE A2Rahul Singh
 
Just An Expensive Electronic Brochure Or A Profitable Site?
Just  An Expensive Electronic Brochure Or A Profitable Site?Just  An Expensive Electronic Brochure Or A Profitable Site?
Just An Expensive Electronic Brochure Or A Profitable Site?4clint
 
Jennifer Price Pink Flamingo Essay. Online assignment writing service.
Jennifer Price Pink Flamingo Essay. Online assignment writing service.Jennifer Price Pink Flamingo Essay. Online assignment writing service.
Jennifer Price Pink Flamingo Essay. Online assignment writing service.Linda Singleton
 
Website Marketing & Social Media for Business. Simple Tactics for 2011
Website Marketing & Social Media for Business. Simple Tactics for 2011Website Marketing & Social Media for Business. Simple Tactics for 2011
Website Marketing & Social Media for Business. Simple Tactics for 2011Smartdog digital
 
Educational Philosophy Essay PDF Philosophy
Educational Philosophy Essay PDF PhilosophyEducational Philosophy Essay PDF Philosophy
Educational Philosophy Essay PDF PhilosophyKrystal Green
 
Best Buy Internal And External Analysis
Best Buy Internal And External AnalysisBest Buy Internal And External Analysis
Best Buy Internal And External AnalysisJessica Deakin
 
Web Market Space_B2B Project
Web Market Space_B2B ProjectWeb Market Space_B2B Project
Web Market Space_B2B ProjectMohan Suyamburaj
 
Handout version e_commerce_course
Handout version e_commerce_courseHandout version e_commerce_course
Handout version e_commerce_courseDaniel Bond
 
ONLINE B2B MARKETPLACES
ONLINE B2B MARKETPLACESONLINE B2B MARKETPLACES
ONLINE B2B MARKETPLACESkiruthikanaga
 
Top 10 Marketing Predictions Final
Top 10 Marketing Predictions FinalTop 10 Marketing Predictions Final
Top 10 Marketing Predictions FinalHoward Greenstein
 
Creating Predictable Growth
Creating Predictable GrowthCreating Predictable Growth
Creating Predictable GrowthKieran Flanagan
 

Similaire à Making a Marketplace: A Checklist for Online Disruption (20)

Business Mission Statement Of Ebay
Business Mission Statement Of EbayBusiness Mission Statement Of Ebay
Business Mission Statement Of Ebay
 
Advanced Information And Communication Technology At Ebay
Advanced Information And Communication Technology At EbayAdvanced Information And Communication Technology At Ebay
Advanced Information And Communication Technology At Ebay
 
Ebay Final Revision
Ebay Final RevisionEbay Final Revision
Ebay Final Revision
 
DEF CON 27- FINALPHOENIX - rise of the hypebots
DEF CON 27- FINALPHOENIX - rise of the hypebotsDEF CON 27- FINALPHOENIX - rise of the hypebots
DEF CON 27- FINALPHOENIX - rise of the hypebots
 
IntheGlo
IntheGloIntheGlo
IntheGlo
 
[Case Study] E-Bay
[Case Study] E-Bay[Case Study] E-Bay
[Case Study] E-Bay
 
PGDM2 1526 RAHUL SINGH IAE A2
PGDM2 1526 RAHUL SINGH IAE A2PGDM2 1526 RAHUL SINGH IAE A2
PGDM2 1526 RAHUL SINGH IAE A2
 
Just An Expensive Electronic Brochure Or A Profitable Site?
Just  An Expensive Electronic Brochure Or A Profitable Site?Just  An Expensive Electronic Brochure Or A Profitable Site?
Just An Expensive Electronic Brochure Or A Profitable Site?
 
Jennifer Price Pink Flamingo Essay. Online assignment writing service.
Jennifer Price Pink Flamingo Essay. Online assignment writing service.Jennifer Price Pink Flamingo Essay. Online assignment writing service.
Jennifer Price Pink Flamingo Essay. Online assignment writing service.
 
Website Marketing & Social Media for Business. Simple Tactics for 2011
Website Marketing & Social Media for Business. Simple Tactics for 2011Website Marketing & Social Media for Business. Simple Tactics for 2011
Website Marketing & Social Media for Business. Simple Tactics for 2011
 
Educational Philosophy Essay PDF Philosophy
Educational Philosophy Essay PDF PhilosophyEducational Philosophy Essay PDF Philosophy
Educational Philosophy Essay PDF Philosophy
 
Ebay
EbayEbay
Ebay
 
Best Buy Internal And External Analysis
Best Buy Internal And External AnalysisBest Buy Internal And External Analysis
Best Buy Internal And External Analysis
 
Web Market Space_B2B Project
Web Market Space_B2B ProjectWeb Market Space_B2B Project
Web Market Space_B2B Project
 
Handout version e_commerce_course
Handout version e_commerce_courseHandout version e_commerce_course
Handout version e_commerce_course
 
B2b web portals
B2b web portalsB2b web portals
B2b web portals
 
ONLINE B2B MARKETPLACES
ONLINE B2B MARKETPLACESONLINE B2B MARKETPLACES
ONLINE B2B MARKETPLACES
 
Top 10 Marketing Predictions Final
Top 10 Marketing Predictions FinalTop 10 Marketing Predictions Final
Top 10 Marketing Predictions Final
 
Creating Predictable Growth
Creating Predictable GrowthCreating Predictable Growth
Creating Predictable Growth
 
Newegg inc- e-commere-individual
Newegg inc- e-commere-individualNewegg inc- e-commere-individual
Newegg inc- e-commere-individual
 

Plus de Nir Eyal

Indistractable - How to Master the Skill of the Century
Indistractable - How to Master the Skill of the CenturyIndistractable - How to Master the Skill of the Century
Indistractable - How to Master the Skill of the CenturyNir Eyal
 
Slaying the Messaging Monster
Slaying the Messaging MonsterSlaying the Messaging Monster
Slaying the Messaging MonsterNir Eyal
 
Why People Check Their Tech at the Wrong Times (and the Simple Trick to Stop It)
Why People Check Their Tech at the Wrong Times (and the Simple Trick to Stop It)Why People Check Their Tech at the Wrong Times (and the Simple Trick to Stop It)
Why People Check Their Tech at the Wrong Times (and the Simple Trick to Stop It)Nir Eyal
 
Who's Really Addicting You to Technology?
Who's Really Addicting You to Technology?Who's Really Addicting You to Technology?
Who's Really Addicting You to Technology?Nir Eyal
 
Happiness Hack - This One Ritual Made Me Much Happier
Happiness Hack - This One Ritual Made Me Much HappierHappiness Hack - This One Ritual Made Me Much Happier
Happiness Hack - This One Ritual Made Me Much HappierNir Eyal
 
4 Ways to Win Your Competitor's Customer Habits
4 Ways to Win Your Competitor's Customer Habits4 Ways to Win Your Competitor's Customer Habits
4 Ways to Win Your Competitor's Customer HabitsNir Eyal
 
Enterprise Habit-Forming Products
Enterprise Habit-Forming ProductsEnterprise Habit-Forming Products
Enterprise Habit-Forming ProductsNir Eyal
 
Hooked Workshop
Hooked WorkshopHooked Workshop
Hooked WorkshopNir Eyal
 

Plus de Nir Eyal (8)

Indistractable - How to Master the Skill of the Century
Indistractable - How to Master the Skill of the CenturyIndistractable - How to Master the Skill of the Century
Indistractable - How to Master the Skill of the Century
 
Slaying the Messaging Monster
Slaying the Messaging MonsterSlaying the Messaging Monster
Slaying the Messaging Monster
 
Why People Check Their Tech at the Wrong Times (and the Simple Trick to Stop It)
Why People Check Their Tech at the Wrong Times (and the Simple Trick to Stop It)Why People Check Their Tech at the Wrong Times (and the Simple Trick to Stop It)
Why People Check Their Tech at the Wrong Times (and the Simple Trick to Stop It)
 
Who's Really Addicting You to Technology?
Who's Really Addicting You to Technology?Who's Really Addicting You to Technology?
Who's Really Addicting You to Technology?
 
Happiness Hack - This One Ritual Made Me Much Happier
Happiness Hack - This One Ritual Made Me Much HappierHappiness Hack - This One Ritual Made Me Much Happier
Happiness Hack - This One Ritual Made Me Much Happier
 
4 Ways to Win Your Competitor's Customer Habits
4 Ways to Win Your Competitor's Customer Habits4 Ways to Win Your Competitor's Customer Habits
4 Ways to Win Your Competitor's Customer Habits
 
Enterprise Habit-Forming Products
Enterprise Habit-Forming ProductsEnterprise Habit-Forming Products
Enterprise Habit-Forming Products
 
Hooked Workshop
Hooked WorkshopHooked Workshop
Hooked Workshop
 

Dernier

7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 

Dernier (20)

7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 

Making a Marketplace: A Checklist for Online Disruption

  • 1. MAKING A MARKETPLACE A CHECKLIST FOR ONLINE DISRUPTION inspired by @bgurley by @nireyal and @sanguit
  • 2. On November 13, 2012, Bill Gurley, a partner at Benchmark Capital, posted a remarkable essay on his blog. In it, he described the, “10 factors to consider when evaluating digital marketplaces.” Given the tremendous value marketplaces are known to create and how hard they are to get right, we found this essay to be a goldmine of insight. We wanted to digest Bill’s post into a more memorable format. The result is this brief checklist we hope will help take some of the luck out of evaluating marketplace businesses. As Bill wrote, “It is unlikely that you will !nd a marketplace opportunity that would score ten out of ten with respect to this list.” But according to Bill, the odds of success improve the more of these characteristics the business exhibits. - Nir and Sangeet Read Bill Gurley’s original post here: http://goo.gl/xoAUw
  • 3. 1. Does your marketplace make a behavior dramatically easier and more e"cient?
  • 4. Alibaba Made transactions between US importers and Chinese manufacturers dramatically easier than the previous methods of !nding suppliers.
  • 5. 2. Does your marketplace produce more value than current markets?
  • 6. AirBnB Allows anyone to run their own hotel. Room owners pro!t from renting out unused rooms while guests bene!ts from lower prices.
  • 7. 3. Does your marketplace utilize a new technology to create e"ciencies?
  • 8. OpenTable Leveraged adoption of high-speed internet access by both restaurants and consumers to create a web- based reservation platform.
  • 9. 4. Does your marketplace consolidate a fragmented market?
  • 10. Kickstarter Connects entrepreneurs with !nancial backers who want to see projects succeed. Both sides of the market are fragmented with no dominant players.
  • 11. 5. Does your marketplace make it easy for suppliers to sign-up?
  • 12. Etsy Makes it very simple to sell handcrafted goods in minutes.
  • 13. 6. Does your marketplace serve a large market?
  • 14. eBay Serves a very large market of online buyers and sellers for just about anything.
  • 15. 7. Can your marketplace bring in unserved customers and expand the market?
  • 16. oDesk Expanded the market for software outsourcing by making it simple enough for anyone to use. Photo Credit: racheocity
  • 17. 8. Does your marketplace serve a frequent need?
  • 18. GrubHub Serves a frequent need for many o"ce workers, ordering daily food delivery.
  • 19. 9. Does your marketplace control the transaction?
  • 20. Uber Is at the center of the payment #ow when it coordinates a ride between a driver and rider.
  • 21. 10. Does your marketplace leverage a network e#ect?
  • 22. YouTube Is more valuable with each new video published to the site. The more videos posted, the more important the site becomes to viewers.
  • 23. Good luck We wish you success making your marketplace. // @nireyal blogging at: nirandfar.com // @sanguit blogging at: platformed.info Read Bill Gurley’s original post here: http://goo.gl/xoAUw