logo design developement process

1. My method in
By :Mohammad
Logo design Ghazizadeh
development
: Mhmd_ghazizadeh@yahoo.com
: ir.linkedin.com/pub/Mohammad-Ghazizadeh/33/60/9b8/

2. 1
Talk,Talk,Talk
2

3. Main Business idea
This process starts with a
meeting with owners or top
level managers of a company. In
this meeting the designer team
representative will gather all
needed information about the
business scope, target market,
mission, vision, company values,
culture and such things.
Distributor, producer, service
provider ?

4. Example:
Company X
Company values :
•Responsibility
•Loyalty
•Profitability
•Consistency &
congruity
•Team work
•Being Protective
Main business area:
Technology
Importing computing
systems
Distributing
computers

5. ‫بازار هدف زینو‬
Target Market
Retailers in IT
complexes

6. 2
The brain storming !
6

7. The Brain
Storming Session
In part two, the designer/s will
have a brain storming session
with top level managers of
the company.
In this session the designing
team leader will write one of
key words mentioned in first
meeting about the company ,
values and etc., and engage all
participant to think about
that word and describe what
that word remind them of ?
What if that word was an
object? An such questions

8. Team Work:
Chain, War, Team
Young: Color,
Spring, Jeans,
Sports
Commitment, Hand
Shake
Smart: Carrot,
Japan, Eyeglass
Responsibility
: Family,
Pioneer: Speed,
Horse,Arrow
Key words and out puts of
brain storming session
Credit Rating:
Cheque, Contract,
Credit
Social: Network, Internet,
Group

9. 3
Extended mood
boards
9

11. Disciplined:
Army, Iron,
Frame
Smart: Carrot,
Japan, Eyeglasses
Pioneer: Speed, Horse,
Arrow

12. Young: Color,
Spring, Jeans,
Sport

13. Social:
Internet,
Group,
Network

14. Logical: Scale,
Teacher, Math

15. Loyalty: Ring,
Lifeguard,Nurse
Responsibility: family,
Commitment,
Handshake

16. Protective:
Father,Umbrella,H
and

17. Teamwork: Team,
Chain, War
Profitable: Coin , Caw, Drop,
Coordination

18. Consistent: Turtle ,
Train Road
Credit Rating:
Cheque , Contract,
Credit

19. 4
Shape Analysis
19

20. In part four, by using any designing software
(Photoshop, corel draw or etc.), designer/s will turn
the selected pictures/photos to line drawings to start
the shape analysis step.

21. Shape Analysis

22. 5
Extraction
22

23. In part five, putting aside those line drawings, the
designer/s will be face with some similar shapes and
curves . So in this phase those similar shapes will be
drawn out to give them(designing team) main curves
and shapes to use for final logo design.

24. Extraction

25. Extraction

26. Extraction

27. Logo production

28. The Result