This a part of package on consumers offers and propositions for a telecom operator

1. Marketing B2C Propositions &
Offers
1
iTourist™
Pay Play™
Marketing B2C Propositions & Offers :
View Mohammad Ghazizadeh'sprofile on LinkedIn
https://www.linkedin.com/in/mohammadghazizadeh
3-Plans:
M.Ghazizadeh
20/06/11

2. Introducing the new TaminTelecom offer : i Tourist
2
Launch of a prepaid offer , “i Tourist”, dedicated to the Iran`s visitors
Gain customers by addressing a forgotten segment
Demonstrate Tamin’s singularity with a differentiated offer , they are nearly
1.2 million who may prefer to use Tamin SIM cards with lower tariffs than
Roaming
Tourist Line is our prepaid mobile service which has been specifically tailored to suit visitor`s needs –whether he is a tourist, business traveller or employment seeker visiting the Iran.
Although iranianentrant visitor`s population is not that much in compare with other countries around , but this should be considered as one of our branding activities and also it will bring us a remarkable income from main 3G services
9 month after launch
i Tourist™
Pay Play™

3. i Tourist answers to customer expectations
3
They want easy communications with their friends and families in 5 continent
stay in touch across 5 continents with Friends & Family with discount on 2 int. no.
they want lower tariffs than roaming
Free international calling minutes
Customer expectations
Offer answers
Fast & easy Top up by different options
English customer care call Centre
Different 24/7 ways of Top up !
24/7 English Customer Care
i Tourist™
Pay Play™
international MMS-SMS
International SMS
Send more than just SMS , Send color photos & Videos !
Visitor Guide Tools
Free Content : GPS maps , interesting locations , money exchange rate

4. Customer value proposition :
•stay in touch across 5 continents with 40% Discount on 2 Int. Friends & Family no,
•Free international calling minutes
•Fast & easy Top up by different options
•24/7 English Customer Care Centre + Emergency calls even out of air time
•My account service
•Flexibility on adding passes
•Competitive tariff plan
•Free Content : GPS maps , interesting locations , money exchange rate
•International SMS
•Send more than just SMS , Send colourphotos & Videos !
•Mobile Payment
•Pay by second
Visitor/Tourists
Target
Minute(per Sec)
SMS
MMS
Data (per Kb)
Int. Call
Int. SMS
Int. MMS
Content
Peak
Onnet
Offnet
Off
peak
Onnet
Offnet
4
i Tourist™
Pay Play™

5. 5
Your Plan
1)The Visitor line is valid for 90 days from the date of the first call.
2) After 90 days, you will have 275 days grace period to renew your subscription
3) You can migrate to Pay Play free of charge or to Pay Play Monthly Free
If you are out of credit , top up and get free bonus air time + Gifts
IRR XX,XXX
IRR YY,YYY
IRR ZZ,ZZZ
X free Int. TXT
X MB
Make call with your associated tariff plan
XX per local/int. Min
Xx Per local/int. SMS
XX per local/int. MMS
XX per Kb
Get the SIM card and get free International minutes
Pay Play Visitor
IRR XX, XXX
Free international minute
IRR XX,XXX
i Tourist™
Pay Play™

6. Range of passes
Content
Friends & Family
Off Peak
6
iWoman™
Pay Play™

7. Services
•
Voice
•
Video
•
Callwaiting
•
callforwarding
•
calldivert
•
callerID
•
callbarring
•
missedcallalert
•
NOR
•
endofcallnotification
•
SMS
•
MMS 7
•
SMS delivery
•
MMS delivery
•
international SMS
•
international MMs
•
Push mail
•
UUSD short codes
•
Voice mail system
•
basic chat
•
bonus & rewards
•
Video on demand
•
Audio on demand
•
Live TV
•
Mobile internet
•
MBB
•
ATM voucher
•
POS Voucher
•
Balance inquiry
•
Credit transfer
•
RBT basic
•
POS top up
•
ATM top-up
•
e-Voucher
•
SMS bill
•
Advice of charge
•
Friends & Family
•
Welcome message
i Tourist™
Pay Play™