this a part of package on consumers offers and propositions for a telecom operator

1. Marketing B2C Propositions &
Offers
1
i Active! 1™
Marketing B2C Propositions & Offers :
(BreakFree)
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M.Ghazizadeh20/06/11

2. Introducing the new TaminTelecom offer : i Active 1
2
Launch of a postpaid offer , “I Active 1”, dedicated to the Young generation
getting market share from the that part of youth market , premium market which is well addressed by MCI . this population will be the main users of 3G services and will be the main subscribers of our postpaid offers
2 sub segment of Young Generation market which consists of : Young non workers , young office staffs and Premium segment
these segments stands for a great part of the Iranian post paid mobile subscribers and well addressed by Tamin’scompetitor MCI but Taminwith it`s 3G services should compete with it and get market share with its differentiated “Simple & Exciting” offers
3 month after launch
i Active! 1™
(BreakFree)

3. I Active 1 care answer to customer expectations
3
They want to talk with their friends and family with low rates
You can talk with 5 numbers of your friends and family with reduced tariffs ,Talk all nights for free
Browsing
Unlimited Browsing from…am to ….pm !
Customer expectations
Offer answers
talk with reduced rate s at their place + low internet tariff @ home / place
Having chance to attend contest and youth events .
Music event reminder and news !
Games , Music and …
Entertainment
Care more than a Telecom Operator!
Favourite Zone !
Free Games , Music and …Free Photo messaging every evening !
i Active! 1™
(BreakFree)

4. Target
•18-50 years old , nearly 7.9% of population
•Sex : male (40%) & female(60%) , single 60%
•41% of office staff, 29% of non worker , 61% of capitalist , 67% petty bourgeois have post paid
•Main characteristics: family size : 2-4 members ,
•They expect SIM to be free of cost
•mostly single SIM users
Characteristics of the target
•ARPU :12$*
•AUPU (Voice, SMS/MMS, Data)
•Type of contract : more than half prepaid
What are their usages?
•market size
•% market share
•% Tamin market share
Size of the target
*Pyramid Research 2010
4
i Active! 1™
(BreakFree)

5. IRR YYY,YYY
YYY minutes on net
YY SMS
YY MB
F&F
IRR A,AAA,AAA
AAAA minutes on net
AAA SMS
AAA MB
A F&F
Videocall
Out of bundle tariff plan
Item
Minute
On net
Minuteoff net
SMS
MMS
Data (Kb)
International
Options
Contents
Passes
Price
IRR XXX
IRR XXX
IRR XXX
IRR XXX
IRR X
Seededicated pricelist
Seededicated pricelist
Seededicated pricelist
Seededicated pricelist
Customer value proposition :
•Break Free, unlocked offer
•Friends & Family!
•Unlimited Browsing
•Flexibility in adding Passes
•Talk all nights for free
•Favourite Zone !
•Free Games , Music and …
•Having chance to attend contest and youth events .
•Music event reminder and news !
•Free Photo messaging every evening !
Petty bourgeois , capitalist
Young office staff , YNW
Target
1o min free Video Call
1o min free Video Call
Energy
Fresh
Marketing B2C Propositions &
Offers
5
i Active! 1™
(BreakFree)

6. 6
Your Plan
1)If finished before the end of month , you can continue but with generic tariff table
2)If some remains at the end of the month , you can carry it over the next month
3)If you don`t use your monthly expenditure commitment for 3 month you will automatically be switched to Hybrizone
Tune your offer as you wish
Buy more passes , options and contents
If you use more than xx, xxx per month you will be upgraded to next Plan
XX per min
YY per SMS,MMS
ZZ per MB
Enjoy Your Free Usage and gifts
Unlimited Browsing
Talk all nights for free
X min free video call
Free X music Download , Fav. Zone
Choose the Active plan you commit to pay at the end of every month
Energy
Fresh
Smile
Excite
i Active! 1™
(BreakFree)
i Active! 1™
(BreakFree)

7. Range of passes
My territory
Text /MMS Boost
Call Boost
Data Boost
Int. Roaming
Favorite Zone
Content
Friends & Family
7
i Active! 1™
(BreakFree)

8. Services
•
Voice
•
Video
•
Callwaiting
•
callforwarding
•
calldivert
•
callerID
•
callbarring
•
missedcallalert
•
NOR
•
endofcallnotification
•
SMS
•
MMS 8
•
SMS delivery
•
MMS delivery
•
USSD short codes
•
Voice mail system
•
basic chat
•
bonus & rewards
•
Video on demand
•
Audio on demand
•
Live TV
•
Mobile internet
•
MBB
•
Advanced chat
•
pushmail
•
video call conf
•
IM
•
Balance inquiry
•
Credit transfer
•
RBT basic
•
F&F
•
Yield Zone
•
Home zone
•
RBT
•
M-payment
•
M-banking
i Active! 1™
(BreakFree)