This a part of package on consumers offers and propositions for a telecom operator

1. Marketing B2C Propositions &
Offers
1
iActive 3™
Pay Play™
Marketing B2C Propositions & Offers :
View Mohammad Ghazizadeh'sprofile on LinkedIn
https://www.linkedin.com/in/mohammadghazizadeh
3-Plans:
M.Ghazizadeh20/06/11

2. Introducing the new TaminTelecom offer : i Active 3
2
Launch of a prepaid offer , “I Active 3”, dedicated to the Mass Market
getting market share from the youth market which is a great part of our population (nearly 40 %) and well addressed by MTN . this population will be the main users of 3G services and will be the main subscribers of our prepaid offers
youth market which is consist of : Young non workers , young laborer , young office staffs , youth and young students
The youth segment stands for a great part of the Iranian mobile market and well addressed by Tamin’scompetitors but Taminwith it`s 3G services should compete with MTN and get market share with its differentiated offers
3 month after launch
iActive3™
Pay Play™

3. i Active 3 answers to customer expectations
3
Theywant3G services with lower prices
Video Call , mobile TV
never stop & low-rate internet
Internet every where with low tariffs
free internet on Thursdays and Fridays
Customer expectations
Offer answers
entertainment , fun of use
talk to their friends
X RBT for free , x free …
call at your preferred time with reduced rate
Calling on Thursdays* is free of charge
Call 3 friends with reduced rate
Favorite Zone !
iActive3™
Pay Play™
Chatting
IM

4. Target
•18-30 years old , nearly 43% of population
•Sex : male (45%) & female(55%) , mostly single 83%
•61 % student , 6% job seeker , 19% industrial / others
•11.6% laborer , 15%office staff , 23% non worker , 11% high school student , 40% graduate level student
•Main characteristics: family size : 2-4 members , AB (11%)-C1(32.6%)-C2(56%)
•They expect SIM to be free of cost
•81% are single SIM user
•74% are prepaid
Characteristics of the target
•~ 42% use internet on their phone , 7% use email service on their phone , ~ 7% use IM on their phone , ~ 8% use data files on their phone .
•ARPU :13.5$*
•AUPU (Voice, SMS/MMS, Data)
•Type of contract : more than half prepaid
What are their usages?
•29.7% market share
•% Tamin market share
Size of the target
*Pyramid Research 2010
4
iActive3 ™
Pay Play™

5. IRR XX,XXX
XXX minutes on net
XX minutes off net
XX MB
IRR YYY,YYY
YYY minutes on net
YY minutes off net
YY SMS
YY MB
IRR A,AAA,AAA
AAAA minutes on net
AAA minutes off net
AAA SMS
AAA MB
A F&F
Out of bundle tariff plan
Item
Minute
On net
Minuteoff net
SMS
MMS
Data (Kb)
International
Options
Contents
Passes
Price
IRR XXX
IRR XXX
IRR XXX
IRR XXX
IRR X
Seededicated pricelist
Seededicated pricelist
Seededicated pricelist
Seededicated pricelist
Customer value proposition :
•Pay as you Go , locked offer
•call at your preferred time with reduced rate
•Calling on Thursdays* is free of charge
•X RBT for free
•free internet on Thursdays and Fridays
•Call 3 friends with reduced rate
•Favourite Zone !
•Unlimited calls and SMS on your birthday!
Young Generation
Target
10 Free Please call me TXT
10 Free Please call me TXT
10 Free Please call me TXT
* Due to the research …. 5
Active 10
Active 20
Active 30
iActive3 ™
Pay Play™

6. 6
Your Plan
1)If finished before the end of month , you can recharge2)If some remains at the end of the month , you can not carry it over the next month3)If you don`t use your monthly expenditure commitment for 2 month you will automatically be switched to Pay Play
Tune your offer as you wish
Buy more passes , options and contents
If you top up more than xx, xxx per month you will be upgraded to next Plan
XX per min
YY per SMS,MMS
ZZ per Kb
if your credit finished before end of the month, top up and get free bonus air time
IRR XX,XXX
XX MB
IRR YY,YYYXX MB + YY SMS
IRR ZZ,ZZZ
XX MB + YY SMS + A RBT
Enjoy Your Free Usage and gifts
free TXT on Thursday & Fridays
F&F
unlimited calls & TXT on your birthday
X RBT
Choose the” Active” plan you commit to pay every month
Active 10
Active 20
Active 30
iActive3 ™
Pay Play™

7. Range of passes
My territory
Text /MMS Boost
Call Boost
Data Boost
X/X bonus
Int. Roaming
Favorite Zone
Content
Friends & Family
Off Peakers
7
iActive3™
Pay Play™

8. Services
•
Voice
•
Video
•
Callwaiting
•
callforwarding
•
calldivert
•
callerID
•
callbarring
•
missedcallalert
•
NOR
•
endofcallnotification
•
SMS
•
MMS 8
•
SMS delivery
•
MMS delivery
•
USSD short codes
•
Voice mail system
•
basic chat
•
bonus & rewards
•
Video on demand
•
Audio on demand
•
Live TV
•
Mobile internet
•
MBB
•
POS top up
•
ATM top-up
•
e-Voucher
•
ATM voucher
•
POS Voucher
•
Balance inquiry
•
Credit transfer
•
RBT basic
•
F&F
•
Yield Zone
•
Home zone
•
RBT
iActive3™
Pay Play™