This document summarizes Noam Shochat's presentation at the Jenkins User Conference Israel on building a deployment pipeline at eToro. It describes eToro's infrastructure with 120 services, 300 servers across 3 data centers and 2 clouds. It outlines the problems they faced with manual deployments and lack of uniformity. The solution involved using Jenkins for continuous integration and delivery, along with Mcollective for orchestration and Puppet for deployment automation. Key components of the pipeline included committing code, building, running unit tests, deploying to QA, running integration tests, and deploying to production.