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Design
Fiction
A primer on
A framework for
crafting futures
FUTURE IS IMPOSSIBLE TO PREDICT.
TO UNDERSTAND THE POSSIBILITIES OF “WHAT MIGHT …”, WE
HAVE TO USE OUR SUPERPOWER OF IMAGI...
THE POWER OF IMAGINATION.
SINCE THE EARLIEST TIMES HUMANS ARE ATTUNED TO AND ARE
ENGROSSED WITH STORIES AND FICTION.
THIS ...
WHAT IS DESIGN FICTION?
DESIGN FICTION IS A DESIGN PRACTICE AIMING AT EXPLORING AND
CRITICISING POSSIBLE FUTURES BY CREATI...
Edward Bellamy introduces the
concept of Credit Cards in the year
1887 within his book “Looking
Backward: 2000”. Credit Ca...
POWER OF FICTION.
Using Science fiction to design new
products and services
Using the power of fiction to design a
better ...
DESIGNING THE FUTURE.
Explore new directions, defer judgment
and train your consequential thinking
Human centric approach ...
WHY DESIGN FICTION?
A STRUCTURED
PROCESS
TO GENERATE
DISRUPTIVE
CONCEPTS
THAT LEAD TO
NEW SERVICES
AND A STRATEGY
DESIGN FICTION HELPS YOU …
Constantly look
forward to adapt
Interact with like-minded
innovative companies
Find Moonshot
I...
Application
Is your core
business really
challenged?
Are you asset
heavy?
What could cause
you to disappear?
Yes No
Yes No...
5 step process to craft your future
Foresight study Creating
scenarios
The hero’s
journey
Solutions and
fictions
Roadmap a...
Notre accompagnement de la transformation
s’articule autour de 4 piliers complémentaires
New Places
Créer des tiers-lieux
...
Schoolab is an Innovation Studio
Schoolab, who are we?
Since 14 years, we’ve been
building a unique ecosystem
to support t...
Reach out to QGLUE for
Identifying moonshot
ideas
Defining emerging
business opportunities
Decoding new trends in
the indu...
About QGLUE
QGLUE is the design and innovation
venture of QAI Global, a 25-year-old
transnational consultancy and advisory...
Design fiction for innovating new products and services
Design fiction for innovating new products and services
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A framework for guiding organisations to craft futures through the power of imagination and storytelling.

Offered in partnership with Schoolab.

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Design fiction for innovating new products and services

  1. 1. Design Fiction A primer on A framework for crafting futures
  2. 2. FUTURE IS IMPOSSIBLE TO PREDICT. TO UNDERSTAND THE POSSIBILITIES OF “WHAT MIGHT …”, WE HAVE TO USE OUR SUPERPOWER OF IMAGINATION TO ANTICIPATE WHAT TOMORROW COULD LOOK LIKE.
  3. 3. THE POWER OF IMAGINATION. SINCE THE EARLIEST TIMES HUMANS ARE ATTUNED TO AND ARE ENGROSSED WITH STORIES AND FICTION. THIS IS BECAUSE FICTION LEVERAGES THE POWER OF IMAGINATION TO VISUALISE ABSTRACT AND COMPLEX CONCEPTS AND CONVEY IT IN A CLEAR AND CONVINCING FORMAT.
  4. 4. WHAT IS DESIGN FICTION? DESIGN FICTION IS A DESIGN PRACTICE AIMING AT EXPLORING AND CRITICISING POSSIBLE FUTURES BY CREATING SPECULATIVE, AND OFTEN PROVOCATIVE, SCENARIOS NARRATED THROUGH DESIGNED ARTIFACTS.
  5. 5. Edward Bellamy introduces the concept of Credit Cards in the year 1887 within his book “Looking Backward: 2000”. Credit Cards became mainstream in 1940s CREDIT CARDS Jules Verne talks about space travel and landing on the moon in his Book: From the Earth to the Moon (1865). This became reality in 1969. LANDING ON MOON In 1964, Isaac Asimov’s essay “Visit to the World's Fair of 2014” imagined what technology—and humanity— would be like 50 years later. He did predict the advent of wireless technology. WIRELESS DEVICES FICTIONAL CONCEPTS THAT BECAME REALITY
  6. 6. POWER OF FICTION. Using Science fiction to design new products and services Using the power of fiction to design a better future
  7. 7. DESIGNING THE FUTURE. Explore new directions, defer judgment and train your consequential thinking Human centric approach that helps you identify new needs and opportunities to seize.
  8. 8. WHY DESIGN FICTION? A STRUCTURED PROCESS TO GENERATE DISRUPTIVE CONCEPTS THAT LEAD TO NEW SERVICES AND A STRATEGY
  9. 9. DESIGN FICTION HELPS YOU … Constantly look forward to adapt Interact with like-minded innovative companies Find Moonshot Ideas Engage and train your employees Identify new trends in your industry Find new opportunities
  10. 10. Application Is your core business really challenged? Are you asset heavy? What could cause you to disappear? Yes No Yes No Use design fiction to redeploy your assets on growing markets Use design fiction to disrupt your own market Competitors Market disruption Use design fiction to differentiate yourself Use design fiction to anticipate and lead disruptions Internal factors Use design fiction to unite teams and redefine your vision
  11. 11. 5 step process to craft your future Foresight study Creating scenarios The hero’s journey Solutions and fictions Roadmap and action Capturing clues about the future Articulating the study into generative scenarios Using the power of fiction and narration Prototype the future and spread the word Design the game plan and take the first steps 1. 2. 3. 4. 5.
  12. 12. Notre accompagnement de la transformation s’articule autour de 4 piliers complémentaires New Places Créer des tiers-lieux pour catalyser et dynamiser l’écosystème d’innovation en interne et en externe, en support de la transformation New Business Développer et mettre en œuvre les prochains produits, services et expériences, pour ouvrir de nouveaux relais de croissance New Culture Acculturer l’entreprise et former les collaborateurs pour qu’ils puissent porter l’entreprise de demain et mener à bien leurs projets New Places Créer des tiers-lieux pour catalyser et dynamiser l’écosystème d’innovation en interne et en externe, en support de la transformation Key points: Don’t try predict, try to anticipate Develop your imagination muscle Use storytelling as your prototype
  13. 13. Schoolab is an Innovation Studio Schoolab, who are we? Since 14 years, we’ve been building a unique ecosystem to support transformation of organisation, from startups to multinationals, to accelerate their innovation project. We build, design and launch new product, services and innovation labs, for any organisations, from universities to private/public actors. Better and faster. +300 corporate innovation project initiated and accelerated 5 countries where we operate +4000 alumnis trained 14 years experiencing Design Thinking & Lean Startup +400 startups accelerated
  14. 14. Reach out to QGLUE for Identifying moonshot ideas Defining emerging business opportunities Decoding new trends in the industry Enabling your employees to craft alternate futures
  15. 15. About QGLUE QGLUE is the design and innovation venture of QAI Global, a 25-year-old transnational consultancy and advisory organization. QGLUE helps global organizations adopt design methods for innovation. With an aim to evangelize the innovation journey, QGLUE helps various organizations create impact by: Empowering Workforce for Innovation Enabling Enterprise for Innovation Deliver Innovation Outcomes Speak to our team: customer_relations@q-glue.com | www.q-glue.com and

A framework for guiding organisations to craft futures through the power of imagination and storytelling. Offered in partnership with Schoolab.

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