A framework for guiding organisations to craft futures through the power of imagination and storytelling. Offered in partnership with Schoolab.

1. Design
Fiction
A primer on
A framework for
crafting futures

2. FUTURE IS IMPOSSIBLE TO PREDICT.
TO UNDERSTAND THE POSSIBILITIES OF “WHAT MIGHT …”, WE
HAVE TO USE OUR SUPERPOWER OF IMAGINATION TO
ANTICIPATE WHAT TOMORROW COULD LOOK LIKE.

3. THE POWER OF IMAGINATION.
SINCE THE EARLIEST TIMES HUMANS ARE ATTUNED TO AND ARE
ENGROSSED WITH STORIES AND FICTION.
THIS IS BECAUSE FICTION LEVERAGES THE POWER OF IMAGINATION TO
VISUALISE ABSTRACT AND COMPLEX CONCEPTS AND CONVEY IT IN A
CLEAR AND CONVINCING FORMAT.

4. WHAT IS DESIGN FICTION?
DESIGN FICTION IS A DESIGN PRACTICE AIMING AT EXPLORING AND
CRITICISING POSSIBLE FUTURES BY CREATING SPECULATIVE, AND OFTEN
PROVOCATIVE, SCENARIOS NARRATED THROUGH DESIGNED ARTIFACTS.

5. Edward Bellamy introduces the
concept of Credit Cards in the year
1887 within his book “Looking
Backward: 2000”. Credit Cards
became mainstream in 1940s
CREDIT CARDS
Jules Verne talks about space travel
and landing on the moon in his Book:
From the Earth to the Moon (1865).
This became reality in 1969.
LANDING ON MOON
In 1964, Isaac Asimov’s essay “Visit
to the World's Fair of 2014” imagined
what technology—and humanity—
would be like 50 years later. He did
predict the advent of wireless
technology.
WIRELESS DEVICES
FICTIONAL CONCEPTS THAT BECAME REALITY

8. POWER OF FICTION.
Using Science fiction to design new
products and services
Using the power of fiction to design a
better future

9. DESIGNING THE FUTURE.
Explore new directions, defer judgment
and train your consequential thinking
Human centric approach that helps you
identify new needs and opportunities to
seize.

10. WHY DESIGN FICTION?
A STRUCTURED
PROCESS
TO GENERATE
DISRUPTIVE
CONCEPTS
THAT LEAD TO
NEW SERVICES
AND A STRATEGY

11. DESIGN FICTION HELPS YOU …
Constantly look
forward to adapt
Interact with like-minded
innovative companies
Find Moonshot
Ideas
Engage and train your
employees
Identify new trends in
your industry
Find new
opportunities

12. Application
Is your core
business really
challenged?
Are you asset
heavy?
What could cause
you to disappear?
Yes No
Yes No
Use design fiction
to redeploy your
assets on growing
markets
Use design fiction
to disrupt your own
market
Competitors
Market
disruption
Use design fiction
to differentiate
yourself
Use design fiction
to anticipate and
lead disruptions
Internal
factors
Use design fiction
to unite teams and
redefine your vision

13. 5 step process to craft your future
Foresight study Creating
scenarios
The hero’s
journey
Solutions and
fictions
Roadmap and
action
Capturing clues
about the future
Articulating the
study into generative
scenarios
Using the power of
fiction and
narration
Prototype the
future and spread
the word
Design the game
plan and take the
first steps
1. 2. 3. 4. 5.

14. Notre accompagnement de la transformation
s’articule autour de 4 piliers complémentaires
New Places
Créer des tiers-lieux
pour catalyser et
dynamiser l’écosystème
d’innovation en interne
et en externe, en
support de la
transformation
New Business
Développer et mettre
en œuvre les prochains
produits, services et
expériences, pour ouvrir
de nouveaux relais de
croissance
New Culture
Acculturer l’entreprise
et former les
collaborateurs pour
qu’ils puissent porter
l’entreprise de demain
et mener à bien leurs
projets
New Places
Créer des tiers-lieux
pour catalyser et
dynamiser l’écosystème
d’innovation en interne
et en externe, en
support de la
transformation
Key points:
Don’t try
predict, try to
anticipate
Develop your
imagination
muscle
Use
storytelling
as your
prototype

15. Schoolab is an Innovation Studio
Schoolab, who are we?
Since 14 years, we’ve been
building a unique ecosystem
to support transformation of
organisation, from startups to
multinationals, to accelerate
their innovation project.
We build, design and launch
new product, services and
innovation labs, for any
organisations, from universities
to private/public actors.
Better and faster.
+300
corporate innovation
project initiated and
accelerated
5
countries where
we operate
+4000
alumnis
trained
14
years experiencing
Design Thinking & Lean
Startup
+400
startups
accelerated

16. Reach out to QGLUE for
Identifying moonshot
ideas
Defining emerging
business opportunities
Decoding new trends in
the industry
Enabling your employees
to craft alternate futures

17. About QGLUE
QGLUE is the design and innovation
venture of QAI Global, a 25-year-old
transnational consultancy and advisory
organization. QGLUE helps global
organizations adopt design methods for
innovation. With an aim to evangelize
the innovation journey, QGLUE helps
various organizations create impact by:
Empowering Workforce for Innovation
Enabling Enterprise for Innovation
Deliver Innovation Outcomes
Speak to our team:
customer_relations@q-glue.com | www.q-glue.com
and